General Manager

POSITION: General Manager – Lansing Venues (Lansing Center, Jackson Field, Groesbeck Golf Course)

DEPARTMENT: Administration

REPORTS TO: Regional Vice President

FLSA STATUS: Salaried, Exempt

LEGENDS & ASM GLOBAL

Two powerhouse companies have joined forces to redefine excellence in sports, entertainment, and live events. Together, we combine unmatched expertise with a global reach, offering an end-to-end solution across all areas of venue operations and revenue generation for many of the world’s most iconic brands and venues.

Legends brings a 360-degree, data-driven approach across planning, sales, partnerships, hospitality, and merchandise, working with top-tier clients to deliver exceptional experiences.

ASM Global, the world leader in venue management and live event production, oversees 400+ arenas, stadiums, convention/exhibition centers, and performing arts venues globally.

Our organization is committed to building an inclusive, innovative environment where differences drive solutions that benefit our team members, guests, and partners. Guided by our values of respect, integrity, and accountability, we create a workplace where everyone can succeed. Are you ready to be part of the team that is transforming live entertainment? Join us to make legends happen!

THE ROLE

The General Manager is responsible for the strategic leadership, overall management, and operational performance of Lansing Venues, including the Lansing Center (convention center), Jackson Field (leased minor league baseball stadium with facility oversight), and Groesbeck Golf Course (municipal golf course). This role requires a dynamic executive leader with experience overseeing multi-venue operations, developing high-performing teams, managing public-private partnerships, and driving economic and community impact through events and tourism.

Essential Duties and Responsibilities

• Proactively promote the venues to maximize usage and revenue across conventions, sports, entertainment, and community events.
• Serve as the principal liaison with the City of Lansing, LEPFA, local agencies, and tourism partners to foster alignment and stakeholder engagement.
• Provide oversight and final approval for all agreements, including partnerships, vendor contracts, and event licenses.
• Direct all venue departments including booking, finance, human resources, operations, food and beverage, box office, marketing, security, maintenance, and guest services.
• Lead the implementation of corporate and client directives including training programs, safety and emergency planning, energy efficiency, and service standards.
• Develop and oversee short- and long-term strategic plans, capital improvement projects, and operational initiatives in alignment with city goals and corporate policies.
• Maintain relationships with destination marketing organizations such as Choose Lansing and other regional agencies.
• Ensure all venues meet or exceed service expectations, safety regulations, and facility presentation standards.
• Represent the venues publicly in community forums, media interviews, and hospitality industry events.
• Direct the development and administration of annual budgets, monthly financial reports, and capital expenditure planning.
• Mentor and develop the leadership team, fostering a culture of innovation, collaboration, and accountability.
• Develops and implements facility goals in accordance with the management contract, the Client’s objectives, corporate policy, and good business practice.
• Plans, organizes, coordinates, and directs all activities and personnel engaged in maintaining and operating the facility.
• Assists and coordinates with the development of the annual operating calendar, activity schedules, and projections for attendance and/or revenue.
• Perform other duties as assigned in support of venue success and client objectives.

SUPERVISORY RESPONSIBILITIES

Carries out supervisory responsibilities in accordance with all Legends & ASM policies and applicable laws. Responsibilities include interviewing, hiring, and training employees; planning, assigning, and directing work; appraising performance; rewarding and disciplining employees; addressing complaints and resolving problems.

QUALIFICATIONS

To perform this job successfully, an individual must be able to perform each essential duty with energy and enthusiasm. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Education and/or Experience

• A bachelor’s degree (BA) from a four-year accredited college or university with major course work in hospitality, business or public administration or the equivalent combination of education and experience is required.
• Must be a well-established leader and professional with a minimum of 5-7 years of experience in a senior management level position within a convention center or similar complex of facilities

Skills and Abilities

• Developed successful relationships with organizers of conventions, trade shows, and meeting planners, hotel general managers, Convention and Visitor’s Bureaus, Chambers of Commerce, and various community interest groups is critical.
• Demonstrated entrepreneurial focus and commitment to the customer and the ability to instill this focus and commitment in all department personnel, in-house vendors, and support personnel.
• Demonstrated record in working in partnership with Convention and Visitor’s Bureaus and the hotel and hospitality sectors to market the Convention Center to maximize economic impact on the community.
• Demonstrated record in working in partnership within the exposition, tradeshow, and meeting/convention industry.
• Ability to evaluate service delivery, organizational structures, and operating capability, as well as recommending innovative organizational changes.
• Effective written and verbal communication especially comfortable with public speaking.
• Experience in developing and managing the budgets of convention, exposition and recreational facilities.
• Additionally, possess superior interpersonal and communicative skills to provide professional expertise and guidance to enable the facility owner and tourism officials to consider policy issues in an informed, anticipatory, and timely manner.
• Solid personnel management and labor relations skills to include union labor relations.
• Experience with CRM, event management systems, and modern venue technology is preferred.
• Be familiar with, and committed to, relevant goal setting (with accountable benchmarks) and strategic planning processes.
• Have a clear understanding and acceptance of the principles and relationships of municipal agencies and the ability to work effectively in an active policy-administrative-citizen-participative governmental process.
• Experience with capital plans, facility construction, bonds, and complex budgets.

COMPENSATION

Competitive salary, commensurate with experience, and a generous benefits package that includes medical, dental, vision, life and disability insurance, paid vacation, and 401k plan.

WORKING CONDITIONS

Location: On Site – Lansing, Michigan

PHYSICAL DEMANDS

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

NOTE:

The essential responsibilities of this position are described under the headings above. They may be subject to change at any time due to reasonable accommodation or other reasons. Also, this document in no way states or implies that these are the only duties to be performed by the employee occupying this position.

Legends & ASM Global is an Equal Opportunity/Affirmative Action employer, and encourages Women, Minorities, Individuals with Disabilities, and protected Veterans to apply. VEVRAA Federal Contractor