Full-Time

Associate Director

School and Unit Marketing, Annual Giving

Posted on 10/1/2025

Rice University

Rice University

No salary listed

Houston, TX, USA

Hybrid

Category
Growth & Marketing (1)
Required Skills
Communications
Data Analysis
Requirements
  • Bachelor’s degree
  • 2+ years of related experience in development, direct marketing, digital marketing, communications, or a related field
  • In lieu of the experience requirement, additional related education, above and beyond what is required, on an equivalent year-for-year basis may be substituted
  • Proven track record of building relationships and developing strategic partnerships
  • Ability to develop and initiate new strategies
  • Exceptional verbal and written communication skills and interpersonal skills, with a focus on strategy and relationship building
  • Demonstrated ability to engage with senior academic or administrative leaders with professionalism and confidence
  • Ability to work well under pressure and manage multiple projects simultaneously
  • Strong organizational and time management skills
  • Advanced knowledge of Microsoft Office Suite
  • Advanced data analysis skills
  • Ability to work independently and as part of a team to meet expected deadlines and schedules
  • Adept at problem-solving, creating contingency plans, and handling issues when necessary
  • Excellent client service orientation
  • Strong ability to understand customer needs and show good judgment and diplomacy
  • Experience creating and implementing complex, multi-channel fundraising marketing campaigns
Responsibilities
  • In partnership with the Director of Marketing and Donor Growth (Annual Giving), develops and oversees assigned direct marketing and fundraising campaigns. Tracks and analyzes results of each campaign and suggests innovations for future projects to continuously grow the donor base
  • Serves as an annual giving expert and liaises with Alumni Relations and campus partners. Ensures best and emerging practices are incorporated into engagement and solicitations across campus areas
  • Collaborates with school-based major gift officers and Deans to align efforts and maximize the impact of existing partnerships
  • Plans and executes annual giving strategies for individual schools, units, or campus partners
  • Collaborates closely with the Marketing and Communications team in the Development and Alumni Relations division, as well as the Development Information Services team and the Development Research and Analysis team, on all fundraising projects and campaigns
  • Works closely with other colleagues in Development and Alumni Relations to align program goals with the overall philanthropic goals of the university
  • Collaborates with team members to review and analyze project results and make recommendations for strategy enhancements. Shares results with internal and external constituencies, as needed
  • Attends training and professional growth opportunities to stay up to date on the latest fundraising trends, technologies, strategies, and practices. Makes recommendations for implementing new ideas as appropriate
  • Performs all other duties as assigned
Desired Qualifications
  • Advanced degree preferred
  • Three to five years of annual giving experience at an institution of higher education or nonprofit organization
  • Experience using digital strategies and channels such as SEO, display ads, retargeting ads, email marketing, chatbots, automation, SMS, crowdfunding, etc., in fundraising campaigns
  • Experience using generative or predictive artificial intelligence to develop marketing or fundraising strategies
  • Knowledge of digital fundraising trends and emerging technologies
  • Knowledge of project management fundamentals and the ability to influence across teams
  • Strong familiarity with fundraising technology, including CRMs and platforms such as GiveCampus
  • Ability to think strategically, work collaboratively, prioritize, and create and follow processes
  • Ability to collaborate with staff members, students, and campus partners in an organized way to carry out the multitude of background details essential in a successful annual giving campaign
  • Ability to demonstrate good judgment in dynamic situations
  • Ability to analyze data and make data-driven decisions

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INACTIVE