Full-Time

Data Management & Visualization Associate Director

Data Management & Visualization

IPG Mediabrands

IPG Mediabrands

10,001+ employees

Global media planning, buying, analytics

Compensation Overview

$110k - $130k/yr

New York, NY, USA

In Person

Category
Data & Analytics (1)
Required Skills
Power BI
Tableau
Google AdWords
REST APIs
Alteryx
Snowflake

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Requirements
  • Technical Skills: Good understanding of end-to-end data flow, APIs, databases, and BI tools.
  • Visualization and dashboard creation experience; Tableau preferred.
  • Strong BI tool skills (Alteryx, Power BI, KNIME, etc.); Tableau Prep preferred.
  • Database experience (Snowflake preferred).
  • Understanding of taxonomy creation and execution.
  • Media Platform Knowledge: Campaign Management: CM360, DSPs.
  • Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.
  • Search: SA360, Bing, Google Ads.
  • Leadership Skills: Proven experience in management of multiple team members.
  • Ability to provide feedback & guidance in a constructive manner to direct reports.
  • Demonstrate collaboration, including ability to drive clarity in a multi-stakeholder environment.
Responsibilities
  • New Business Setup: Work closely with leadership to lead setup from scratch for new accounts/businesses, including systems, processes, and data flow design. Assume full accountability for delivery, quality, and client satisfaction.
  • Data Migrations: Manage and execute large-scale data migration projects and comparable complex assignments.
  • Consistent Processes: Incorporate consistent processes and best practices across Mediabrands clients.
  • Campaign Naming Conventions: Define and ensure adoption of consistent campaign naming structures across platforms and reporting environments.
  • Data Integration: Prepare and integrate outside datasets, including first-party and non-standard digital inputs, into analytics workflows.
  • Data Quality & Anomaly Detection: Implement QA processes and anomaly detection to safeguard data integrity across all deliverables.
  • Leadership Skills and Stakeholder Management: Engage with senior clients, internal leaders, and cross-functional teams to drive adoption of data solutions. Ensure quality work output from onshore/offshore teams.
  • Media Platform Knowledge: Campaign Management: CM360, DSPs.; Social: Meta, Snapchat, TikTok, Pinterest, LinkedIn, X.; Search: SA360, Bing, Google Ads.
Desired Qualifications
  • 4+ years of experience in agency or client-side digital media planning or media analytics
  • Presentation development and delivery
  • Strong written and verbal communication
  • Ability to engage, develop, and give feedback to drive success of colleagues not reporting to you directly

What IPG Mediabrands does: It provides global media and marketing solutions, offering services such as media planning and buying, creative development, data analytics, and performance measurement for a wide range of clients across industries. How its products work: By using data analytics, market research, and technology to build tailored media strategies that reach target audiences across TV, digital platforms, social media, and print. Revenue comes from fixed fees, commissions, and performance-based incentives, aligning the agency’s compensation with client results. How it differs from competitors: It combines a global reach with a data-driven, technology-enabled approach and a client-centric model, delivering integrated services from planning, buying, and creative to analytics and performance reporting. What its goal is: To help clients maximize return on investment and achieve business objectives through effective media and marketing campaigns, fostering long-term partnerships.

Company Size

10,001+

Company Stage

N/A

Total Funding

N/A

Headquarters

London, United Kingdom

Founded

2007

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Simplify Jobs

Simplify's Take

What believers are saying

  • March 2026 Mediabrands ranked second in US new business, adding over $800 million billings.
  • 2025 Interact retail-media module connected POS, audience, and campaign data for 360-degree measurement.
  • Omnicom's June 2026 acquisition embedded Mediabrands into the world's largest media-management platform.

What critics are saying

  • December 2025 Omnicom retired IPG Mediabrands, folding UM, Initiative, and Mediahub into Omnicom Media.
  • 2025 IPG cut 3,200 jobs, including Mediabrands analytics roles moved offshore to India.
  • Standalone Mediabrands vanished in 2026, erasing the employer brand and internal career ladder.

What makes IPG Mediabrands unique

  • 2025 Acxiom Contextual CTV gave Mediabrands privacy-first targeting across direct and programmatic buys.
  • July 2023 Unified Retail Media Solution unified audience, measurement, optimization, and intelligence across retailers.
  • Mediabrands managed over $47 billion globally, spanning UM, Initiative, Mediahub, and KINESSO.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

401(k) Company Match

401(k) Retirement Plan

Paid Vacation

Paid Sick Leave

Paid Holidays

Unlimited Paid Time Off

Flexible Work Hours

Remote Work Options

Employee Stock Purchase Plan

Group Personal Pension Plan

Generous Parental Leave & Pay

Employee Assistance Programme

Wellbeing Programme

Free Eye Tests

Company News

Yahoo Finance
Jul 18th, 2023
Ipg Mediabrands Launches Unified Retail Media Solution

Dedicated Business Unit Unveils World’s Most Expansive Retail Media Network Platform to Address Brand Needs for Advertising in Retail MediaNEW YORK, July 18, 2023--(BUSINESS WIRE)--IPG Mediabrands, the media holding company within the Interpublic Group of Companies (NYSE: IPG) today announced the launch of its Unified Retail Media Solution, a dedicated business unit that will enable brands to intelligently manage their investment performance seamlessly across all Retail Media Networks, one of the fastest growing advertising channels.According to the Association of National Advertisers1 2023 study 82% of CMOs find a lack of standardization across [Retail Media] platforms "a challenge" or "a big challenge." The second most significant challenge, reported by 68% of respondents, was the walled garden approach used by Retailers.To help brands navigate this popular retail advertising medium, IPG Mediabrands Unified Retail Media Solution will bring openness and trust to the typically closed world of Retail Media at a time when brand spend in the space is growing rapidly. It is powered by a unique tech platform that operates against four key principles: Unified Audience, Unified Measurement, Unified Optimization and Unified Intelligence, giving brands a clear and holistic view of their performance. Specifically, the platform can decipher which Retailers are performing best and will automate cross-retailer activation and optimization, moving media spend between retailers to maximize sales and profitability. Brands will have the option to augment their existing audience data via Acxiom data sets and the platform will automatically aggregate this cross-network data using IPG's proprietary AI-powered tools to enable planning, insights, activation, and optimization.Led by Glen Conybeare, Executive Lead, and with 500+ multi-disciplinary team members in support, the Unified Retail Media Solution has been beta tested by IPG Mediabrands clients in the CPG, Gaming and OTC sectors, and already has hundreds of bespoke audiences built out with a roadmap to hit over 10,000 by year-end.Story continues"Brands activating in Retail Media face the challenge of navigating through multiple closed garden networks, each with their own data approach, metrics and ROI methods. This complexity is amplified for brands that also sell their products through these retailers. Therefore, it is crucial for brands seeking to maximize their investment to leverage data and insight across networks with an ability to make intelligent decisions in real time about what’s working and not," said Eileen Kiernan, Global CEO, IPG Mediabrands."With this solution from IPG Mediabrands, clients can make optimal decisions both within and across Retail Media Networks based on facts, not hunches

SalesTechStar
Aug 25th, 2020
Adform’s Proven First-Party ID Solution Is Ready to Solve the Cookie Problem

Adform – the integrated advertising platform (IAP) – has launched the first demand-side solution that unlocks the power of personalized advertising and data in a world without third-party cookies. The demise of third-party cookies is already a headache for advertisers and publishers on some browsers, and all players in the ecosystem are looking to future-proof their offering and tech stacks. Adform’s success in switching to first-party IDs is an important step forward for the industry.