What you’ll do

• As an individual contributor across the US & Canada, drive revenue growth through direct sales initiatives across Equativ’s PMP curation and direct media buying platform offering - Equativ Buyer Connect (EBC).
• Develop and execute new go-to-market strategies that support sales.
• Manage a high volume of daily outreach to prospects.
• Define target markets/verticals, lead generation processes and pipelines, and document interactions and follow-ups in Salesforce.
• Work closely with Equativ’s product and marketing teams to develop our pitch, unique benefits, and supportive sales collateral.
• Initiate and close complex business deals with multiple stakeholders (internal and externally).
• Build and maintain strong relationships with key partners and clients.
• Track industry trends, competitor activities, and emerging technologies to capitalize on new opportunities and educate the broader organization.
• Orchestrate and further develop Equativ playbook for building channel sales growth across partners throughout the programmatic ecosystem (targeting multiple segments Data Partners, Ad Networks, Retailers, and Agencies).
• Evangelize Equative’s curation platform and practice, providing partners the necessary tools to white-label our offering and take it to market strategically.
• Provide program leadership in creating best-of-breed solutions for our clients.
• Collaborate with an internal SDR team to develop and execute a high-performing lead-gen, outreach, and meeting generation framework.
• Work closely with the managed service demand partnerships team to build a groundswell of activity with advertising agencies.

Who you are

• Proven experience (7+ years) in programmatic advertising, with a focus on platform/data partnerships and/or PMP media deals.
• Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, and ad exchanges.
• Demonstrated success in negotiating and managing strategic partnerships in the programmatic space.
• Excellent analytical skills with the ability to interpret data and make data-driven decisions.
• Exceptional communication and interpersonal skills, with the ability to influence and build relationships at all levels.
• Strong leadership capabilities with experience in mentoring.
• Entrepreneurial mindset with the ability to navigate complex business landscapes.