Sr. Sales Director
Programmatic Curation Partnerships
Posted on 9/7/2023
Smart AdServer

201-500 employees

Advertising technology
Company Overview
It's Smart's mission to help tomorrow's leaders shift to a radically different ad tech model and take back control. Their fully transparent platform and shared-interest business approach enable premium publishers and brands to get their fair share of ad value at every opportunity, on their terms.
New York, NY, USA
Experience Level
Desired Skills
Lead Generation
Sales & Account Management
  • Proven experience (7+ years) in programmatic advertising, with a focus on platform/data partnerships and/or PMP media deals
  • Strong understanding of the programmatic advertising ecosystem, including DSPs, SSPs, DMPs, and ad exchanges
  • Demonstrated success in negotiating and managing strategic partnerships in the programmatic space
  • Excellent analytical skills with the ability to interpret data and make data-driven decisions
  • Exceptional communication and interpersonal skills, with the ability to influence and build relationships at all levels
  • Strong leadership capabilities with experience in mentoring
  • Entrepreneurial mindset with the ability to navigate complex business landscapes
  • As an individual contributor across the US & Canada, drive revenue growth through direct sales initiatives across Equativ's PMP curation and direct media buying platform offering - Equativ Buyer Connect (EBC)
  • Develop and execute new go-to-market strategies that support sales
  • Manage a high volume of daily outreach to prospects
  • Define target markets/verticals, lead generation processes and pipelines, and document interactions and follow-ups in Salesforce
  • Work closely with Equativ's product and marketing teams to develop our pitch, unique benefits, and supportive sales collateral
  • Initiate and close complex business deals with multiple stakeholders (internal and externally)
  • Build and maintain strong relationships with key partners and clients
  • Track industry trends, competitor activities, and emerging technologies to capitalize on new opportunities and educate the broader organization
  • Orchestrate and further develop Equativ playbook for building channel sales growth across partners throughout the programmatic ecosystem (targeting multiple segments Data Partners, Ad Networks, Retailers, and Agencies)
  • Evangelize Equative's curation platform and practice, providing partners the necessary tools to white-label our offering and take it to market strategically
  • Provide program leadership in creating best-of-breed solutions for our clients
  • Collaborate with an internal SDR team to develop and execute a high-performing lead-gen, outreach, and meeting generation framework
  • Work closely with the managed service demand partnerships team to build a groundswell of activity with advertising agencies