Full-Time

Senior Director of Brand Marketing

ADF International

ADF International

51-200 employees

Faith-based legal advocacy for fundamental freedoms

No salary listed

Dallas, TX, USA + 2 more

More locations: Ashburn, VA, USA | Scottsdale, AZ, USA

In Person

Category
Growth & Marketing (2)
,
Required Skills
Branding/Brand Strategy
Social Media

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Requirements
  • Bachelor's degree in Communications, Journalism, Public Relations, or a related field; 4 years of relevant professional experience will be considered in lieu of a degree
  • 10+ years of experience in brand marketing, integrated campaign management, or related fields, with demonstrated responsibility for strategy and execution
  • Experience with brand tracking and marketing analytics, connecting top-of-funnel activity to downstream results, and familiar with how brand investment interacts with direct response, acquisition, and retention funnels
  • Proven ability to strategize, develop, and launch national/large-scale brand campaigns with measurable results in awareness, preference, audience growth, and downstream conversion or engagement
  • Strong foundation in brand strategy (positioning, messaging architecture, segmentation) combined with the ability to work within and champion an established brand vision, plus experience building or scaling new marketing functions/teams
  • Skilled in managing creative teams and crafting excellent, insightful creative briefs, while leading effectively through influence in matrixed/cross-functional settings without direct authority
  • Seasoned in competitive, accountable corporate marketing environments (consumer brands or agency), with a track record of owning significant budgets and outcomes, not just activities
Responsibilities
  • Translate ADF's established brand identity and organizational vision into integrated marketing campaigns that reach and move our target audience
  • Coordinate with complex and broad internal and external audiences – attorneys, subject-matter experts, in-house and external creative and production teams, in-house and external media resources, agencies, and partners – to ensure strategic and tactical alignment and excellence of execution
  • Develop annual and campaign-level brand plans with clear audience targets, messaging strategy, channel mix rationale, and measurable outcomes
  • Serve as the internal authority on brand expression — ensuring that work across channels reflects a consistent, compelling, and mission-aligned voice
  • Work in close partnership with the VP Marketing and in alignment with the Chief of Enterprise Strategy to steward the brand vision and operate effectively within its parameters
  • Own ADF's top-of-funnel marketing objective: meaningfully expanding awareness and preference within our core audience
  • Define and track brand health metrics — including awareness, recall, sentiment, share of voice, and audience engagement — that demonstrate progress toward saturation of the SOM
  • Ensure brand campaigns are architected to feed results into acquisition and general file efforts, creating a coherent, connected donor journey
  • Identify opportunities to expand brand presence through issue-based campaigns, earned media amplification, content strategy, and partnership marketing
  • Partner with the channel leads (direct mail, digital, social, web) to advocate for and build campaigns that integrate brand goals with channel execution
  • Build the cross-functional relationships and collaborative rhythms needed to lead without direct authority — earning trust through strategic credibility and executional follow-through
  • Work with the acquisitions and general file leads to ensure brand efforts upstream are aligned with and supportive of their downstream conversion and retention objectives
  • Collaborate with communications, legal program, and development teams as needed to ensure brand consistency across organizational touch points
  • Establish clear KPIs for brand performance that connect top-of-funnel activity to organizational outcomes
  • Build a culture of testing, learning, and iteration — treating brand campaigns as measurable investments, not unmeasurable overhead
  • Report regularly to senior leadership on brand performance, audience growth, and the strategic health of ADF's marketing pipeline

ADF International works to protect fundamental freedoms and the dignity of every person through legal advocacy and training worldwide. It engages in policy work and court cases at international institutions, builds legal briefs, and supports local partners with training and funding. Its ability to operate with formal accreditation and ongoing dialogue with bodies like the UN, EU, and OSCE, plus partnerships at national levels, sets it apart from others. The goal is to defend human rights and dignity globally by using legal action, policy influence, and capacity-building.

Company Size

51-200

Company Stage

N/A

Total Funding

N/A

Headquarters

Vienna, Austria

Founded

2010

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Simplify Jobs

Simplify's Take

What believers are saying

  • ECtHR communicated 20 cases on January 16, 2026, validating ADF's 17 claims.
  • Protestant report documents 303 affected, amplifying ADF's advocacy impact.
  • OSCE speech urges states to enforce religious tolerance commitments immediately.

What critics are saying

  • ECtHR rules against ADF in Wiest and 20 cases within 6 months, discrediting claims.
  • Türkiye labels ADF reports disinformation in 3 months, eroding OSCE credibility.
  • Türkiye bans ADF from ECtHR representations in 18 months, collapsing 17 cases.

What makes ADF International unique

  • ADF International supports 30+ ECtHR cases against Türkiye's N-82 security codes on Christians.
  • Lidia Rieder spoke at OSCE Warsaw Conference on October 13, 2025, exposing expulsions.
  • ADF backs Wiest v. Türkiye, challenging 30-year resident's ban without evidence.

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Benefits

Health Insurance

Dental Insurance

Life Insurance

Disability Insurance

Long-term Care Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Holidays

Paid Time Off

Medical and Dependent Care Reimbursement

Health Savings Account/Flexible Spending Account

Company News

Yle
Mar 26th, 2026
This is how the Christian conservative organization that supported Päivi Räsänen reacted to the court's verdict.

This is how the Christian conservative organization that supported Päivi Räsänen reacted to the court's verdict. The Alliance Defending Freedom (ADF) has considered Räsänen's trial as an example of the narrowing of freedom of speech and religion. Member of Parliament Päivi Räsänen's (Christian Democrats) verdict from the Supreme Court has aroused indignation in the international Christian conservative organization that supports her. The verdict came from a pamphlet written by Räsänen and published in printed form in 2004: 'He created them male and female. Homosexual relationships challenge the Christian view of humanity.' The court found that Räsänen was guilty of incitement against an ethnic group when she republished the pamphlet on her own Facebook page in 2019. The international Alliance Defending Freedom (ADF) has considered Räsänen's trial as an example of the narrowing of freedom of speech and religion. The organization issued a press release on Thursday after the court's decision. Alliance Defending Freedom is an extreme conservative Christian organization known for opposing abortion and the rights of sexual minorities. According to Executive Director Paul Coleman, the verdict creates a threat to freedom of speech. In turn, the organization's CEO Kristen Waggoner stated in the press release that 'punishing peaceful expression, especially when it is based on deeply held religious convictions, undermines the foundation of free societies'. Räsänen told the media on Thursday that she needs to take a time-out to review the decision and its justifications. However, she said she is seriously considering filing an appeal to the European Court of Human Rights. Räsänen spoke as a witness in early February at the U.S. House of Representatives Judiciary Committee in Washington. She described her legal process in Finland during the hearing. The chairman of the media self-regulation body, the Council for Mass Media, Eero Hyvönen, commented at the time that he felt the Member of Parliament was used as a pawn. Räsänen said she received an invitation to the hearing from the chairman of the Judiciary Committee, Republican Jim Jordan. Jordan introduced Räsänen at the hearing, calling her a 'victim of European censorship'. ADF was founded in the United States in the 1990s and later expanded its operations to Europe. According to the British newspaper The Guardian, in the United States, the organization has been involved in high-profile cases concerning conservative Christian issues, such as the rights of sexual minorities and abortion rights. In Germany, for example, ADF has supported groups that hold demonstrations outside abortion clinics. The news is being updated.

ADF International
Oct 13th, 2025
Türkiye Labels Christians as 'National Security Threats' to Justify Mass Expulsions

Türkiye labels Christians as 'national security threats' to justify mass expulsions. * ADF International Lawyer Addresses OSCE Warsaw Human Dimension Conference * European Court to Rule on Landmark Case Testing Religious Freedom in Türkiye Warsaw (13 October 2025) - Speaking today at the OSCE Warsaw Human Dimension Conference, Lidia Rieder, Legal Officer for ADF International warned that the government of Türkiye is systematically targeting Christians under the guise of "national security," expelling hundreds of foreign believers and leaving local congregations without spiritual leadership. "Türkiye's labeling of peaceful Christian residents as 'security threats' is a clear misuse of law and an attack on freedom of religion or belief." - Lidia Rieder, Legal Officer for ADF International "Türkiye's labeling of peaceful Christian residents as 'security threats' is a clear misuse of law and an attack on freedom of religion or belief," said Rieder, referencing the landmark case Wiest v. Türkiye currently before the European Court of Human Rights (ECtHR). "When governments manipulate administrative or immigration systems to exclude people based solely on their faith, it undermines both the rule of law and the very principles of tolerance and peaceful coexistence that the OSCE was founded to protect." Christians Expelled Under 'Security' Codes Since 2020, more than 200 foreign Christian workers and their families - affecting roughly 350 individuals - have been expelled from Türkiye, many of whom had lived there for decades. The Ministry of Interior has assigned these individuals so-called "security codes" such as N-82 and G-87, effectively banning their re-entry and classifying them as national security threats. Between December 2024 and January 2025 alone, at least 35 new codes were reportedly issued against foreign Christians. These actions have deprived many Protestant congregations of pastoral leadership and disrupted religious life across the country. ADF International is currently supporting over 30 legal cases on behalf of Christians challenging the arbitrary bans before the European Court of Human Rights and the Turkish courts. While Türkiye's Constitution enshrines freedom of religion and conscience, government practice tells a different story. Entry bans and deportations have increasingly been used as tools to silence foreign Christian workers, while theological training remains heavily restricted - the historic Halki Seminary remains closed, and Protestant seminaries continue to be denied legal status. At the same time, Bible education is prohibited even as Islamic theological courses are freely permitted under state oversight. Church properties also face unjust restrictions, with congregations such as the Bursa Protestant community being forced out of long-standing places of worship. Taken together, these practices reveal a pattern of systemic discrimination against Christians in clear violation of Articles 9 and 14 of the European Convention on Human Rights and Türkiye's own constitutional guarantees. The forthcoming Wiest v. Türkiye judgment is expected to set a crucial precedent for the protection of religious freedom in Europe and beyond. Mr. Wiest, a U.S. citizen who had resided legally in Türkiye for over 30 years, was banned from returning without evidence of wrongdoing. His case represents the growing number of believers punished for peacefully practicing their faith. "Freedom of religion cannot exist if believers live under threat of expulsion for practicing their faith," added Rieder. "The OSCE and its participating States have pledged to promote tolerance and non-discrimination. These commitments must be upheld not only in word, but in action." In her speech on behalf of ADF International, Rieder urged participating States to take concrete steps to uphold their commitments to freedom of religion and belief. This includes ensuring the full implementation of OSCE and international obligations on religious tolerance, preventing the misuse of administrative and security systems to marginalize or expel religious minorities, and guaranteeing accountability as well as effective legal remedies for victims of discrimination. The organization also calls for the immediate lifting of discriminatory bans and security codes that target individuals solely on the basis of their Christian faith, emphasizing that genuine tolerance requires not only words of commitment but measurable action to protect the rights of all believers. Despite constitutional guarantees of religious freedom, Türkiye's growing religious nationalism has led to systematic restrictions on minority religious communities. Christians face barriers to worship, education, and leadership, as well as ongoing state surveillance and deportation campaigns. ADF International continues to advocate for the rights of Christians in Türkiye and worldwide, defending the principle that freedom of religion is the foundation of every free society.

ADF International
Dec 28th, 2023
UN Expert warns Biden Administration: Rule changes in women & girls' sports would breach "human rights obligations"

Communication sent to U.S. government in response to concerns from human rights groups, including ADF International

Pink Triangle Press
Aug 9th, 2023
This U.S.-based 'hate group' is using a shadowy network of lawyers and doctors to infiltrate Canada

The ADF also recently worked with anti-abortion organization Canadian Physicians for Life, teaming up on a paper published in April opposing Canada's Medical Assistance in Dying (MAiD) laws.

Leavitt Group
Sep 9th, 2022
ADF International has issues with violating an official policy

A Justice Department official has been accused of violating an official policy by publicly labeling Alliance Defending Freedom, a prominent religious freedom advocacy organization, as a “hate group” in a social media post.