Regional Field Marketing Manager

JOB SUMMARY

Cresco Labs is seeking a Regional Field Marketing Manager working remotely out of the Massachusetts area. This role will focus on building relationships and supporting key accounts throughout the Massachusetts market. We don’t believe in a typical day or week. We embrace challenges and are rewarded by overcoming objections to achieve goals. This individual will partner with our national corporate team, wholesale retailers, and external account managers.

CORE JOB DUTIES 

• Be the expert on the brands, business, and cannabis category. Share that knowledge and passion with others

• Support the go-to-market process of new products to drive demand and create new news for Cresco Labs House of Brands portfolio

• Be seen as an industry leader and help drive conversation to safe and fun use of cannabis

• Utilize Canva and Hotbox (internal creative agency) to build marketing materials that highlight Cresco Labs House of Brands products

• Identify and implement opportunities to expand our retail presence while demonstrating value to our retail partners

• Manage the MA Brand Field team to oversee the further growth of our key retailers in their specified territories

• Support Brand Field team when needed to schedule and execute In-Store Activations and be the face of the brand(s) to Budtenders and consumers

• Establish strong working relationships with decision-makers, managers, and Budtenders within key account list, becoming a trusted resource and partner, helping them excel in their roles

• Educate and excite Budtenders and key stakeholders on brands, product benefits, consumer need states, and industry trends

• Provide in-market training, support and ensure quality standards are inline

• Plan and develop merchandising, menu placement, and visibility strategies

• Produce layout plans for stores and maintain store shelves and inventory

• Collaborate with key accounts to create attractive sales floor displays and make sure that our product is prominently displayed

• Utilize your sales and marketing skills to focus on driving the brand(s) in-store presence to increase distribution and sales through the following: 

• • Increase brand(s) visibility on shelves as well as sell in new products

• • Provide Budtenders with talking points, sales tips and training

• • Support clients with effective POS and merchandising

• • Provide account with in-store activations to help sell the brand

• Schedule and execute consumer events to help drive demand and trial of new products.

• Build monthly pre-reads, and After-Action Reviews in partnership with local team and Regional Marketing Director.

• Run quarterly Region meetings with sales, marketing, and cross functional teams reporting learnings and action insights from the field

• Partner with the Regional Marketing Director and General Manager on state-by-state budget allocation, Brand Field team KPIs, and sales support tools

ADMINISTRATIVE RESPONSIBILITES 

• Complete all administrative responsibilities in a timely and accurate manner

• Maintain proper records for all expense reports and ensure they are completed on time with receipts attached on a weekly basis

• Develop and distribute all program training and marketing materials to the field

• Compete all paperwork and meet administrative deadlines

• Closely monitor and track all activations and special events

• Own the integrity of all training materials and in-store activations and ensure that updates are made as necessary across all platforms

• Understand and ensure compliance of all state rules/regulations

REQUIRED EXPERIENCE, EDUCATION AND SKILLS  

• 5-7 years’ related industry marketing experience. Bachelor’s degree preferred.

• Local travel 50%, including occasional nights and weekends

• Strong presentation and interpersonal communication skills – including the ability to listen and identify opportunities to drive increased brand loyalty

• Analytical and strategic mindset, measuring KPIs of field activities

• Ability to coordinate efforts with distributor personnel, including orders, delivery, and merchandising support

• Candidates must be familiar with on/off-premise marketing initiatives

• Familiarity with local market trendsetting accounts

• Strong project management, problem-solving, time management, and organizational skills

• Skilled at multitasking with an ability to meet deadlines

• Computer literate with proficiency in Microsoft Office Suite

• Experience with Repsly, Canva, Workzone, Tableau, and Adobe Suite is preferred but not required.

• Knowledge of cannabis, trends, and industry preferred but will train the right candidate

• Must reside within the state of Massachusetts; Boston preferred, but open to anywhere within state