Full-Time

Performance Marketing Media Manager

Posted on 10/9/2024

 TodayTix Group

TodayTix Group

201-500 employees

Mobile ticketing for theater and live events

Consumer Software
Entertainment

Mid

London, UK

Requires onsite presence in London for a minimum of 2 days per week.

Category
Growth Marketing
Growth & Marketing
Required Skills
Data Analysis
Google Analytics
Requirements
  • Minimum 3-4 years experience running paid media campaigns using platforms like Google Search, Google Campaign Manager/Doubleclick, Meta, TikTok, etc.
  • Day-to-day experience using Google Tag Manager to implement tracking tags, remarketing pixels, and conversion tags, ensuring all campaigns have robust reporting.
  • An interest in and enthusiasm for the arts and entertainment.
  • Deep understanding of varying performance marketing goals and methods - ROAS, dynamic ads, omnichannel strategies, etc
  • Proven track record of successfully driving results through paid media campaigns.
  • Creative flair and ability to collaborate with the creative team to develop engaging ad creatives that resonate with the target audience and adhere to platform-specific guidelines.
  • Excellent written and verbal communication skills, with the ability to create compelling copy and effectively communicate insights with key stakeholders.
  • Experience and comfortability interfacing with internal leaders and external partners.
  • Exceptional data analytics skills; ability to draw conclusions from data and form actionable insights from media reporting and Google Analytics/GA4.
  • Collaboration skills - a team player with excellent communication and relationship-building skills.
  • A self-starter mentality with the ability to handle multiple projects, prioritize work assignments, meet deadlines, and work independently in a fast-paced environment.
Responsibilities
  • Develop and execute comprehensive paid media strategies that align with internal and external objectives and target audiences
  • Create, set up, and manage paid media campaigns across various platforms.
  • Manage budgets, bidding strategies and optimization to meet KPIs
  • Monitor campaign performance and provide regular performance reports to clients, making data-driven recommendations for optimization
  • Conduct thorough research and analysis to identify target audiences, platforms, and trends for impactful targeting
  • Identify opportunities for campaign expansion and scaling, while managing budgets effectively
  • Work across multiple campaigns in the UK and US

TodayTix Group specializes in mobile ticketing for theater and live entertainment, partnering with over 2,000 theaters and cultural institutions worldwide to offer a wide range of tickets. The company uses a data-driven approach to marketing and distribution, ensuring tickets are available to theatergoers at optimal times and locations. This strategy helps attract new, younger audiences and increases ticket sales for its clients, which include theater producers and media outlets. TodayTix Group differentiates itself by providing tailored marketing campaigns that integrate seamlessly with clients' existing systems, allowing them to focus on their core activities. The company generates revenue through ticket sales and commissions, as well as through its marketing services that enhance audience reach. The goal of TodayTix Group is to simplify the ticketing process and expand the audience for live entertainment.

Company Stage

Series B

Total Funding

$88.7M

Headquarters

New York City, New York

Founded

2013

Growth & Insights
Headcount

6 month growth

2%

1 year growth

2%

2 year growth

2%
Simplify Jobs

Simplify's Take

What believers are saying

  • TTG's extensive network of over 2,000 theaters and 1,000 media and travel partners offers employees a vast and dynamic work environment.
  • The company's focus on data-driven marketing and audience expansion provides opportunities for innovation and professional growth.
  • Recent acquisitions, such as Goldstar and Secret Cinema, indicate strong growth potential and the chance to work on diverse and exciting projects.

What critics are saying

  • The competitive nature of the live entertainment ticketing market requires TTG to continuously innovate to maintain its edge.
  • Integration challenges from multiple acquisitions could lead to operational inefficiencies and cultural clashes.

What makes TodayTix Group unique

  • TodayTix Group's data-driven distribution and marketing strategy ensures tickets reach the right audience at the right time, setting it apart from traditional ticketing platforms.
  • The company's 'one-stop-shop' approach simplifies the ticketing process for clients, allowing them to focus on core activities while TTG handles marketing and distribution.
  • Strategic acquisitions like Arthouse and Secret Cinema enhance TTG's digital strategy and cultural offerings, providing a more comprehensive service than competitors.

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