Last updated 19MAR2023
Why Searchlight?
Series A funded with top-tier investors like YC, Accel, and Founders Fund
60 NPS with customers like Zapier, Udemy, Coinbase, GoodRx
Searchlight’s AI can 3x the accuracy of an average hiring process, resulting in 40% faster time-to-fill, 20% higher first-year attrition, and 4x employee lifetime value (eLTV)
Women-led and mission-driven company, founders are Forbes 30U30 with backgrounds from Stanford, Uber, Google, and McKinsey
Opportunity for meaningful ownership, leadership, and autonomy
Recommended Reading: Using Data for Hiring at Zapier
We are looking for a Head of Marketing to:
Develop Searchlight’s positioning, messaging, and distinct identity
Execute marketing campaigns to support GTM efforts across the lead funnel: TOFU, MOFU, BOFU
Establish Searchlight as a thought leader in the talent tech landscape
Build our Marketing function as a key pillar for our ARR growth & product development
Partner directly with our founders and cross-functional leaders in Sales, Product, and Customer Success
Build the Searchlight company and culture as an essential member of the founding team
You probably have:
6-10 years of functional experience in marketing
Prior experience in product marketing and at least one other functional speciality, such as content marketing or growth marketing
Prior experience at a Series A to C startup, with a strong desire to do it again
Success Profile:
Moving at our pace brings a lot of change, complexity, and ambiguity—and a little bit of chaos. Searchlighters thrive on that and are comfortable being uncomfortable. That means Searchlight is not the right place for everyone.
At Searchlight, we:
Care deeply about what we do and about making hiring better for everyone
Excel by seeking professional and personal hypergrowth
Keep up with an unrelenting pace (the week, not the quarter)
Are resilient and resourceful in face of ambiguity and thrive on (rather than endure) change
Bring critical thought and opinion
Embrace differences and disagreement to get shit done and move forward
Bring a history of being resilient and resourceful
Specifically from a marketing teammate, we are seeking someone who is:
Creative and optimistic
Balanced in intuition and data-driven decision making
An exceptional communicator, can turn the complex sound simple
Empathetic and leads with candor with cross-functional partners in with GTM and EPD
Hiring Process:
Searchlight Assessment
Final Interviews (3 hrs)
Values Interview (45 minutes) (Head of Customer Success)
GTM Interview (30 minutes) (Head of Sales)
Case Study Interview (60 minutes) (Business Operations Lead, Founder)
Founder Touch Base (30 minutes)
Key Teammates:
Kerry Wang - CEO/Cofounder
Anna Wang - CTO/Cofounder
Impact Plan:
Within 2 weeks
+ Research customer segments, competitive landscape, and associated value props
+ Familiarize yourself with Searchlight’s product, use cases, and customer implementations
+ Embed yourself across GTM and EPD work cadences
+ Write 1 piece of content
+ Kick off 1 experiment sprint for Searchlight’s framing (buyer + message + product)
Within 1 month
+ Become expert on our market & product offering: customers, opportunities, threats, ecosystem
+ Deeply understand our present and future product solutions, and the direction of our roadmap
+ Have learned from the initial marketing experiment sprints and proposed the next of messaging & positioning experiments
+ Own our marketing tech stack and lead funnel
Within 3 months
+ Have developed a strong muscle for marketing experimentation across multiple channels, tied to top-priority business metrics like lead generation, marketing qualified leads, deal close ratios
+ Become expert on Searchlight’s product and market
+ Proactively build collateral for product and sales enablement, such as demo videos, product pages, and sales decks
+ Build a cohesive narrative for Searchlight: TOFU, MOFU, BOFU
Beyond
As an early-stage startup, it’s difficult to project beyond 3 months into the future.
We believe that marketing should be a core pillar at Searchlight, essential to both revenue generation and product development.
We will partner closely to decide marketing goals beyond 90 days.
How We’ll Take Care of You
This role is based in San Francisco at our FiDi office. We are a hybrid team, while our SF team works from the office 3x/week.
$175,000-$225,000 annual base salary with significant equity
401(k), Unlimited PTO, 15 Paid Holidays, Health & Wellness stipend, Remote Office stipend
Health Insurance (100% paid premiums), Spring Health sessions, Origin financial planning
Diverse and Inclusive Employer
We’re committed to providing equal treatment and opportunity to all applicants at every stage of the hiring cycle and throughout their life at the company. We don’t discriminate on the basis of race, color, religion, sex (including pregnancy, gender identity, and sexual orientation), national origin, age, disability, veteran or military status, or any other legally protected status.
Note: Research says men tend to apply even if they only meet ~60% of the job qualifications, whereas women and other marginalized groups are hesitant to do so. If you don’t match 100% of the job qualifications but think you’d be a great fit, we encourage you to apply!
