Director of Marketing

Job Description

So, what will your new role look like?   

Reporting to the VP of Marketing, the Director of Marketing role is crafted for a forward-thinking, entrepreneurial leader ready to shape and execute a bold marketing strategy for the Workleap employee experience platform. As part of a challenger brand in HR tech, you’ll elevate our brand presence, foster community, drive demand, and bring fresh, innovative ideas to the table. Working within a dynamic, cross-functional team of specialists across product marketing, growth, brand, and community, you’ll lead strategic alignment efforts to drive growth and amplify market impact, with a focus on guiding this collaboration forward and unlocking new levels of success together. 

Responsibilities:

• Develop and drive a comprehensive marketing strategy that aligns with our growth objectives, driving Workleap’s brand awareness, demand generation, and community engagement. 
• Work closely with leaders across growth, product, and executive teams to co-create an integrated marketing strategy that aligns with company objectives.  
• Drive alignment and consistency in go-to-market initiatives through effective communication and strategic planning, ensuring all efforts contribute to Workleap’s overall success. 
• Leverage strong project management skills to coordinate cross-functional initiatives, ensuring they remain aligned with our growth trajectory and deliver on key objectives. 
• Brand Development: Shape an authentic brand identity that resonates within HR and HR tech, positioning Workleap as a trusted, innovative voice. 
• Demand Generation: Lead multi-channel campaigns to build the pipeline and meet revenue goals. 
• Community Engagement: Foster a vibrant community of HR professionals, users, and advocates through compelling content, events, and partnerships.  
• Product Marketing: Craft product marketing strategies that highlight our unique value, working with product teams to ensure messaging resonates and drives adoption. 
• Establish and report on key performance indicators (KPIs) for marketing initiatives, measuring success and refining strategies to maximize impact. 

Why Join Us? 

As part of Workleap, you’ll have the chance to shape the future of HR tech in a collaborative and growth-driven environment. We value fresh ideas, innovation, and a tenacious, entrepreneurial spirit. If you’re ready to make your mark, apply today and let’s transform HR tech together.

Qualifications

• Experience: You bring 8-12 years in marketing leadership roles, ideally as a well-rounded marketing generalist with specialized strengths that set you apart—perhaps you even have the breadth of a GM. Your experience spans multiple facets of marketing, with a strong foundation in growth or product marketing. Background in HR or a related industry is a valuable asset. 
• Challenger Mindset: Brings a proactive, forward-thinking approach to building a brand from early stages to significant growth. Experience with growth from $10/$20 million to $50-$60 is a major asset.
• Entrepreneurial & Resourceful: A self-starter with an entrepreneurial drive and strong business acumen, this person is highly resourceful, finding creative solutions and moving initiatives forward with an integrated team.
• Community Builder: Expertise in community engagement and brand-building, able to foster strong connections within the HR industry. 
• Demand-Driven: Skilled in devising and executing multi-channel demand generation strategies that contribute directly to growth objectives. 
• Data-Driven: Adept at analyzing metrics and adjusting strategies to optimize performance, with a commitment to achieving tangible results. 

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