Full-Time

Senior Manager

Creative

Posted on 9/12/2025

Prodigy Education

Prodigy Education

51-200 employees

Gamified math and English education platform

No salary listed

Toronto, ON, Canada

Hybrid

Hybrid work arrangement; specific in-office days not mentioned.

Category
Creative Production
Required Skills
Social Media
Requirements
  • Proven leadership experience in managing creative teams within a fast paced, high-volume environment, ideally with both agency and in-house experience
  • Strong creative judgment and storytelling ability, with an eye for design, copy and platform best practices
  • Solid understanding of growth marketing and performance-driven creative, including testing frameworks and optimization
  • Strong project management and organizational skills with experience building processes that streamline intake, prioritization and on-time delivery
  • Comfort with campaign data and insights, and ability to translate results into actionable creative strategies
  • Expertise in budgeting, resource allocation, and vendor negotiations
  • A strategic mindset with the ability to use data and insights to guide creative decisions
  • Deep understanding of brand, design, and copy standards with a passion for quality and innovation
  • Strong curiosity to stay on top of emerging trends in both creative strategy and team productivity enhancement
  • Strong collaboration and influencing skills, with experience working across marketing, product, and data teams
  • A people-first management style that fosters team engagement, mentorship and professional growth
Responsibilities
  • Lead and inspire a team of designers, copywriters, freelancers, and agencies to deliver impactful creative that advances both brand and business goals
  • Translate business objectives into creative strategies that balance brand storytelling with performance-driven marketing to achieve measurable outcomes such as engagement, conversions, and registrations
  • Champion experimentation with new formats — including motion, interactive content, AI-generated creative, and localized storytelling — to enhance impact, relevance, and innovation
  • Partner with cross-functional teams to test, measure, and optimize creative, applying insights to continuously improve performance
  • Collaborate with Product, Web, and Game Design leads to ensure consistent brand expression across all customer touchpoints
  • Establish and champion best practices across performance marketing, paid media, social, email, and other channels — ensuring content is tailored to each platform’s strengths and audience behaviours
  • Implement workflow processes that streamline creative intake, prioritize effectively, and ensure projects are delivered on time and with excellence
  • Elevate the creative function from a service model to a consultative partner model, delivering solutions that influence broader business outcomes
  • Manage budgets, vendors, and freelancers effectively, balancing quality and cost-efficiency to maximize ROI
  • Build processes that increase efficiency, reduce bottlenecks, and maintain creative quality at scale
  • Nurture the professional growth of your team through mentorship, feedback, and career development opportunities
  • Foster a people-first culture that values collaboration, creativity, and innovation
  • Create an environment where the team feels empowered, engaged, and inspired to do their best work

Prodigy Education builds a game-based learning platform for kids that focuses on math (grades 1–8) and English (grades 1–6). The core content is free and can be used by students at home or in the classroom; optional parent memberships unlock extra features, more engaging games, and progress-tracking tools that help families and teachers monitor learning. The product works by aligning activities with standard curriculums and delivering gameplay that reinforces practice in a fun, interactive way. Prodigy differentiates itself by offering curriculum-aligned content with a free access model supported by paid memberships, enabling classroom use and family engagement without upfront costs. Its goal is to make quality education accessible to all students while sustaining the platform through membership revenues.

Company Size

51-200

Company Stage

Series B

Total Funding

$117.6M

Headquarters

Oakville, Canada

Founded

2011

Simplify Jobs

Simplify's Take

What believers are saying

  • Study shows childhood gamers earn $5,451 more annually than non-gamers.
  • Hired CFO Jeff Cassidy and CMO Sarah Welch in 2024 to drive growth.
  • Secured $159 million financing January 12, 2021, from TPG Capital.

What critics are saying

  • Wikipedia cites excessive in-game ads eroding teacher and parent trust.
  • Duolingo siphons memberships with free adaptive math and language apps.
  • DreamBox AI math outperforms, prompting schools to switch within 6-12 months.

What makes Prodigy Education unique

  • Prodigy Math aligns game-based battles with grades 1-8 math curriculum.
  • Prodigy English launched April 21, 2022, for grades 1-6 language skills.
  • Freemium model offers free core content funded by parent memberships.

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Your Connections

People at Prodigy Education who can refer or advise you

Benefits

Remote Work Options

Flexible Work Hours

Professional Development Budget

Mental Health Support

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

6%

2 year growth

5%
Technical.ly
Oct 18th, 2024
New Study Finds Kids Who Play Video Games Earn More Money As Adults

For many kids, playing video games is as much a part of childhood as learning the ABCs — and it might be might also be beneficial later in life beneficial.As more colleges, universities and even high schools launch esports teams, playing video games competitively has become a way to land college scholarships, sponsorships and streaming revenue. In fact, the benefits of childhood gaming may help adults earn more money than non-gamer counterparts, even outside of the industry, according to a recent study by edtech company Prodigy Education.While the study might ease the minds of parents worried video games are inherently harmful, all games are not equally beneficial.“The teamwork, strategy, and decision-making required by these games translate into valuable professional skills,” James Bigg, corporate communications for Prodigy Education told Technical.ly. “Indeed, skills honed through gaming may be more transferable to the professional world than we initially assume.”Prodigy Education, whose products are geared toward children in grades first through eighth, surveyed 1,001 Americans, 40% of whom were parents, about the impact of playing video games as a child. It also examined the top 1,000 posts and comments from 34 popular video game and console subreddits.It found that, among the people it surveyed, those who played video games as children now earn annual salaries that are an average of $5,451 higher than non-gamers, with FIFA players leading the pack at $70,711 a year. For comparison, the median annual salary for US workers is $59,228, according to the Bureau of Labor Statistics.The benefits of gaming have been studied for decades, sometimes contrasting common beliefs that playing video games leads to mental health problems and antisocial behavior.For years, researchers sought to correlate video games with aggressive behavior and illnesses such as depression. While isolated studies seemed to show such a correlation, a 2015 meta-analysis of 101 studies from a time when nearly all video game studies focused on negative outcomes found that video games have very little impact on aggression, mood or the ability to contribute to society.More recently, a May 2024 report by UNICEF Innocenti found that, when designed for children's needs, video games contribute the well-being of children.Skills like coding can also be gleaned from gamingWhile the skills developed by playing video games can apply to jobs in various industries, gaming can be an especially effective pipeline into STEM fields.Organizations have popped up to directly bridge that connection

PR Newswire
Jun 6th, 2024
Prodigy Named Adaptive Learning Solution Provider Of The Year In Edtech Breakthrough Awards

TORONTO, June 6, 2024 /PRNewswire/ - Prodigy Education has been named Adaptive Learning Solution Provider of the Year for its popular math and English games in the 6th annual EdTech Breakthrough Awards, an accolade which reinforces the company's leadership position in game-based learning.The awards program recognizes the very top companies and solutions in the global educational technology market and this year attracted thousands of nominations from over 17 different countries."Prodigy works because it makes learning fun for students by turning tailored math and English practice into an adventure," said Steve Johansson, Managing Director of EdTech Breakthrough."Prodigy fuses fun and engaging gameplay with standards-aligned educational content that can be tailored to a teacher's current lesson plans in 30 seconds or less, making them our choice for 2024 Adaptive Learning Solution Provider of the Year."Prodigy's games, Prodigy Math and Prodigy English, include adaptive algorithms to ensure students remain in the zone of proximal development, keeping them challenged while avoiding frustration. Teachers can easily align the in-game content to what's being taught in class, while also being able to see how students are progressing, and where more help may be needed."Prodigy is so much more than just a game, and we're thrilled this award recognizes the enormous value provided to almost a million teachers every school year," said Rohan Mahimker, Co-Founder and Co-CEO of Prodigy. "Making learning as fun as playing a video game is a great motivator for students. But beneath that, Prodigy has shown to be an incredible classroom assistant for teachers, enabling them to set engaging assessments, spot learning gaps, and motivate and challenge their students to develop a growth mindset at all levels."Prodigy is available at zero cost to educators, with all math and English educational content available for free, for everyone. This access is made possible thanks to optional parent memberships, which help families connect more closely with their child's learning journey while providing students with extra gameplay features that can boost engagement. This model also means there is no third-party advertising on our platforms, and no selling or leasing of student data.About Prodigy EducationProdigy Education is a global leader in game-based learning

RTÉ
May 1st, 2024
Irish tech firm Prodigy Learning partners with Minecraft Education

Irish tech firm Prodigy Learning partners with Minecraft Education.

BetaKit
Feb 14th, 2024
EdTech game developer Prodigy Education adds CFO to refreshed leadership team

Toronto-based EdTech company Prodigy Education has hired finance veteran and experienced consumer education executive Jeff Cassidy as CFO.

Cision
Jan 23rd, 2024
Prodigy Education Appoints Chief Marketing Officer Sarah Welch to Drive Growth of Award-Winning Learning Games

TORONTO, Jan. 23, 2024 /CNW/ - Game-based learning leader Prodigy Education ('Prodigy') is delighted to announce the appointment of Sarah Welch as Chief Marketing Officer to further accelerate the growth of the company's award-winning EdTech products, Prodigy Math and Prodigy English.

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