Lifecycle Marketing Manager
Posted on 11/8/2022
INACTIVE
Perpay

51-200 employees

Financial outcomes & borrowing all-in-one platform
Company Overview
Perpay’s mission is to build simple, transparent, and inclusive financial products that challenge typical channels of credit and improve the lives of members. The company believes that everyone deserves access to financial peace of mind and has developed an all-in-one platform to provide underserved consumers to make purchases, pay over time, and build credit.
Financial Services
B2C

Company Stage

Seed

Total Funding

$8M

Founded

2014

Headquarters

Philadelphia, Pennsylvania

Growth & Insights
Headcount

6 month growth

9%

1 year growth

31%

2 year growth

79%
Locations
Philadelphia, PA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
Data Analysis
Requirements
  • 3+ years of experience in lifecycle marketing, retention marketing, or customer/consumer marketing
  • Multiple years managing direct reports within a lifecycle, CRM, or growth marketing function
  • Stays up to date with growth marketing trends, tactics, and frameworks
  • Technical experience using lifecycle communication tools like Iterable, Braze, Customer.io, etc
  • Strong experience working with event and customer data for use in creative personalization, segmentation, and analytics
  • Relevant experience working within growth frameworks and collaborating with Product and Analytics teams
  • Experience with A/B testing
  • Hey, we know not everybody checks all the boxes, so if you're interested, please apply because you could be just what we're looking for!
Responsibilities
  • Manage the efforts of our Lifecycle marketing team across all channels (email, SMS, push)
  • Develop communication strategies, creative assets, and tracking frameworks to guide members through the user lifecycle through email, SMS, and push notifications
  • Understand our customer lifecycle deeply and identify opportunities for growth and optimization
  • Oversee marketing campaigns from start to finish: You will design experiments, develop campaign strategy, and drive execution of the campaign
  • Investigate and test new channels to communicate with our existing customers
  • Conduct interviews, surveys, and additional customer research - turning insights into actionable marketing strategies
  • Partner with our Data Engineering & Analytics team to measure the impact of each campaign, and develop ways to scale
  • Be an expert on competitive products, trends, and technologies and share insights across team