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Digital Marketing Specialist
Social
Posted on 6/20/2022
INACTIVE
Locations
Toronto, ON, Canada
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Lead Generation
Management
Marketing
Sales
Social Media
SEO
Requirements
  • Social strategy and campaign execution
  • A strong leader, creative collaborator and strategic thinker
  • You possess a strong digital background with the ability to listen, ideate and influence
  • Articulate and confident when discussing recommendations with clients up to C-Suite level
  • Strong head for numbers
  • Working knowledge of marketing data management systems
  • You are capable of gaining consensus and alignment with a wide range of stakeholders
  • You have a keen understanding of how creative and content can work together or independently to achieve select KPIs
  • Understanding of the products or services the company sells and their industry
  • Ability to complete tasks under pressure
  • Excellent presentation and written/verbal communication skills
  • Organization and time management skills
  • Diploma or degree
  • 3+ years' experience in digital marketing
  • Passion and excitement for experiential marketing
Responsibilities
  • Developing and monitoring campaign budgets
  • Planning and executing social/influencer campaigns on platforms like TikTok and Instagram
  • Preparing accurate reports on our marketing campaign's overall performance & understand the implications of metrics such as:
  • O Conversion rates
  • O Cost per conversion (CPC)
  • O Lead to close ratio
  • O Return on ad spend (ROAS)
  • O Cost per acquisition (CPA)
  • Identifying the latest trends and technologies affecting our industry
  • Working with your team to brainstorm new and innovative digital strategies
AIP Connect

1-10 employees