Marketing Manager

Responsibilities:

• Unlock new user growth through product offerings design, content marketing, social media campaigns and affiliate collaboration;
• Implementing marketing framework for the region;
• Manage and grow strategic marketing partner relationships, channel experimentation, audience messaging, and spend accountability;
• Map out the user journey and increase user funnel conversion through surfacing product ask, user education, and operation campaign;
• Ideate, test, iterate, and optimize growth via paid acquisition, retargeting, and product optimisations across web and native-app growth channels;
• Experience in creating sponsorship & partnership projects from scratch (incl. execution and reporting); non-standard user activation will be an advantage;
• Constantly work on new channels, creatives and other ideas for experimentation, optimization and acquisition growth;
• Help to shape and grow the Binance brand in the CIS Region;
• Report on the effectiveness of campaigns;
• Reach ambitious growth KPIs.

Requirements:

• Minimum 2 years of relevant marketing experience, preferably in tech/IT field or Digital Marketing agencies;
• Execution-oriented mindset - with the humility, drive, and scrappiness to get it done;
• Must have a strong interest in the crypto/blockchain/technology space;
• Experienced on Acquisition & Existing Users Retention, Paid Ads, Social Media & Community, Affiliates, Analytics, Creative Marketing;
• Must be able to work independently; Result and self driven mindset;
• Must speak native-level Russian and have a strong grasp of English;
• Crypto enthusiasts who are aware of the latest trends on-chain.