Full-Time
Marketing Lead
Growth Marketing, Healthcare
Posted on 8/6/2025
Kouper Health
11-50 employees
Post-discharge patient navigation and engagement platform
Compensation Overview
$100k - $150k/yr
New York, NY, USA
In Person
 Growth & Marketing (3) |
|---|
| , , |
- 3-5 years of experience in B2B marketing, preferably in healthcare technology or SaaS
- Proven track record of building and executing successful marketing campaigns that drive measurable business results
- Strong analytical skills with experience using marketing analytics platforms and attribution modeling
- Experience collaborating with sales and leadership teams to optimize lead generation and conversion processes
- Integrated Marketing Campaigns - Design and execute end-to-end marketing campaigns across digital, traditional, and creative channels to drive awareness and customer acquisition - Implement multi-touch attribution models and performance tracking to optimize campaign effectiveness and ROI - Develop targeted messaging and creative assets tailored to different customer segments and buyer personas - Coordinate cross-channel marketing efforts including email marketing, content syndication, paid advertising, and social media Brand Building & Industry Presence - Build and execute comprehensive brand strategy to establish Kouper Health as a thought leader in market - Develop strategic partnerships and co-marketing opportunities with industry partners and health systems - Create and manage speaking opportunities, industry awards submissions, and media relations initiatives - Design customer advocacy programs including testimonials, case studies, and reference customer development - Execute public relations strategy and manage external communications to build market credibility Content Strategy & Messaging - Develop compelling content frameworks that communicate Kouper Health's value proposition to healthcare decision-makers - Own SEO / GEO workstreams to ensure discoverability and competitive rankings in target geographic markets - Create educational content including market research reports, industry insights, and best practice guides - Build messaging architecture that differentiates Kouper Health in competitive situations - Collaborate with product and clinical teams to translate complex healthcare solutions into clear, compelling marketing messages - Manage content distribution strategy across owned, earned, and paid media channels
- Deep understanding of healthcare industry dynamics and health system procurement processes
- Experience marketing to healthcare executives, clinical leaders, and operational decision-makers
- Previous experience at a high-growth healthcare startup or enterprise software company
- Expertise in marketing automation, CRM integration, and demand generation best practices
Kouper Health builds a health technology platform focused on post-discharge care, helping patients transition from hospital or urgent care back home. It uses SMS and phone calls to connect patients with care options, coordinate appointments, send reminders, and arrange transportation. The product works by automating and guiding communication between patients, healthcare providers, and payers to ensure patients follow care plans after discharge. Kouper Health differentiates itself by concentrating specifically on the transition-of-care period and by offering multi-channel outreach, appointment scheduling, and transportation coordination to streamline the process and reduce gaps in care. The company’s goal is to improve patient experience and health outcomes during the critical post-discharge phase and to lower hospital readmissions while increasing the efficiency of care delivery.
Company Size
11-50
Company Stage
Early VC
Total Funding
$10M
Headquarters
New York City, New York
Founded
2021
Simplify's Take
What believers are saying
- CMS 2025 bundled payments penalize readmissions, boosting Kouper's AI follow-up demand.
- Voice AI pilots in 67% of health systems by 2025 favor Kouper's conversational tools.
- CVS Health Ventures investment enables MinuteClinic post-visit coordination expansion.
What critics are saying
- CarePort Health locks hospital contracts via EHR integrations within 6-12 months.
- PostAcuteAI's Epic partnerships erode Kouper's deployment edge in 3-6 months.
- VC funding drop forces Kouper shutdown before scaling in 18-24 months.
What makes Kouper Health unique
- Kouper deploys AI-powered SMS and voice agents for post-discharge patient navigation.
- Platform integrates transportation, scheduling, and reminders in four weeks.
- Achieves 50% higher engagement and 60% better follow-up appointments at LifePoint.
Help us improve and share your feedback! Did you find this helpful?
Your Connections
People at Kouper Health who can refer or advise you
Benefits
Health Insurance
Dental Insurance
Vision Insurance
Flexible Work Hours
Remote Work Options
401(k) Retirement Plan
401(k) Company Match
Professional Development Budget
Company Equity
Growth & Insights and Company News
6 month growth
↑ 0%1 year growth
↑ 8%2 year growth
↑ 4%Kouper, a health technology platform designed to transform transitions of care, today formally emerged from stealth with $10 million in funding from General ...
Kouper raises $10M from General Catalyst, 25Madison, and CVS Health Ventures to improve hospital care transitions.