Salary Range: 69000 to 86000 (Currency: CAD) (Pay period: per-year-salary)

If you were in the Brand Media Specialist role now, here are some of the core activities you would be doing:

• Working in collaboration with Integrated Brand Marketing team in creating strategy, briefing and implementation of all top of funnel awareness media for North America
• Managing day to day relationships with agency partners
• Aligning with internal and external partners on a strong measurable view of all brand advertising against the brands strategic priorities
• Collaborating with cross-functional partners to create a full funnel media strategy for each season
• Overseeing and optimizing our retail marketing paid media activations with strong measurement for driving in-store traffic and sales
• Partnering with the integrated brand marketing team to ensure alignment all seasonal campaign moments with our brand media strategy and execution
• Aligning closely with our in-house digital media team to build your brand media strategy and gain strategic insights
• Planning and managing brand awareness media and retail marketing advertising budgets

Here are some of the things you could be working on in the future:

• Working directly with the digital marketing team to assist in building out a comprehensive brand awareness campaign for key epicenters with clear KPIs and integration with other digital marketing initiatives
• Supporting the year long brand media strategy and activations against a clear budget aligned with our brands key strategic priorities in partnership with Director of Integrated Brand Marketing

Are you our next Brand Media Specialist?

• You have a Bachelor’s Degree in business administration, marketing, communications, or a related field 
• You have 3+ years of experience in marketing and media strategy, bonus if it is within the outdoor industry
• You have experience working on creative campaigns, preferably for a DTC brand
• You have a strong background in creating measurable and effective media campaigns across all touchpoints for a brand, bonus if it is an apparel brand
• Comfortable with google analytics and meta backend for ad placements
• Experience briefing media agency for a brand with internal and external partners and executing that brief
• You strive in building relationships with cross-functional partners in a matrix organization
• You are keen to learn and not afraid to ask questions
• You have strong written and verbal communication skills 
• You effectively balance autonomy and collaboration 
• You are confident at juggling multiple projects and can prioritize your time to meet important deadlines
• Your passion for your work is paralleled by your passion for getting outside and living it 
• You have the ability and are willing to travel as necessary 
• You remain highly flexible and adaptable when faced with ambiguity