Product Marketing Manager

About the Company

Why We Built Lyric: Supply chains are more critical and complex than ever. Every day, large enterprises navigate trillions of possible decisions that could impact the bottom line. Powerful algorithms and AI can address these problems, yet most organizations struggle to leverage supply chain AI at scale. The current SCM technologies are either rigid, limited-scope point solutions or custom solutions built in-house, which demand immense expertise and investment.

That is…until now.

Enter Lyric: Lyric is an enterprise AI platform built specifically for supply chains, offering the best of both worlds:

• Out-of-the-box AI solutions for optimizing networks, allocating inventory, scheduling routes, planning fulfillment capacity, promising orders, propagating demand, building predictions, analyzing scenarios, and more, plus

• A platform-first approach that empowers both business and technical users with end-to-end product composability, leveraging no-code tools, their own code, or even forking our code to build and refine supply chain decision intelligence

With Lyric, enterprises no longer have to choose between flexibility and speed, they get both.

The Mission: We’re building a new era in supply chain with the team best equipped to lead it. With over 20 years at the intersection of supply chain and algorithms, we developed a deep conviction that global supply chains needed something like Lyric. Since our inception in December 2021, that conviction has been validated time and time again.

Today, a growing number of Fortune 500 companies, including Smurfit WestRock, Estée Lauder, Coca-Cola, Nike, and more, are innovating on their own terms with Lyric. We can’t wait to see what our customers, both current and future, are empowered to build with us next. Come build with us!

About the Role

We’re looking for a sharp, creative Product Marketing Manager to join our growing team on a mission to redefine how supply chains work. You’ll help shape how the world sees Lyric, leading go-to-market plays, crafting messaging that actually makes people care, and giving sales and marketing the tools they need to crush it. If you geek out on translating complex tech into clear value, love a good launch plan, and want to help build something big (without all the red tape), we’d love to have you on the team.

What You’ll Do

• Support and Maintain a Clear, Compelling Messaging Framework

  • Ensure Lyric’s positioning resonates with supply chain buyers and is consistently reflected across the web, pitch decks, marketing assets, demos, and events.

  • Bring clarity to our Ideal Customer Profile (ICP), priority personas, and buyer journey, ensuring our messaging maps directly to customer needs and decision-making moments.

• Drive High-Impact GTM Campaigns with Demand Generation

  • Lead campaign strategy for key features, verticals, and segments, delivering measurable growth in pipeline and engagement.

  • Play a central role in everything from crafting narratives to driving coordinated rollout plans across sales, marketing, and customer success.

• Equip Sales with Content That Converts

  • Deliver and maintain sales enablement tools – battlecards, objection-handling guides, and narratives that boost confidence and improve win rates.

  • Partner with Sales leadership to align on training needs, rollout plans, and usage metrics to ensure tools are embedded and effective.

• Fuel the Content Engine with Strategic Thought Leadership

  • Partner across teams to create blogs, whitepapers, webinars, videos, and other assets that educate and drive demand. Bring forward customer voices through testimonials, case studies, and advocacy programs to spotlight real-world value and outcomes.

• Establish Market and Competitor Intelligence Rigor

  • Build a repeatable process for gathering and applying customer, market, and competitive insights to sharpen positioning and influence product roadmap.

  • Maintain a strong pulse on key industry analysts and integrate key research and thought leadership pieces into the greater Lyric storylines.

About You

• 5-7+ years of product marketing and/or supply chain roles, with a strong pulse on how real-world supply chains run.

  • Understand supply chain solutions like inventory optimization, network design, demand forecasting, or supply planning. If not, you are excited to learn quickly!

• Proven track record of successful messaging and marketing positioning; able to craft narratives that resonate deeply with supply chain leaders and data science teams.

• A natural storyteller who can take operational complexity and translate it into simple, compelling value propositions in different formats i.e. a whitepaper, demo script, or customer case study.

• Highly analytical and data-driven, you enjoy digging into market trends, customer feedback, and the competitive landscape to sharpen your strategy.

• Demonstrated experience working cross-functionally and driving alignment across Product, Sales, and Customer Success.

• Comfortable wearing many hats; you’ve led product launches, analyst submissions, campaign development, and enablement initiatives, and you’re happy to roll up your sleeves to make it happen.

• Previously built and scaled highly effective sales enablement programs and tooling.

We’re Also Looking For

• Exceptional written and verbal communication skills with the ability to translate complex technical concepts into compelling business value propositions.

• Self-starter with an entrepreneurial mindset who thrives in ambiguous, fast-moving environments.

• Bonus:Experience working in platform-first products and/or category creation work. Even better if you’ve worked on something where data science, ML, or decision intelligence were central to the story!

Even if you don’t meet 100% of the qualifications, we recommend applying to the role!

Location: Remote - US.

Compensation: The base cash compensation range for this position is $150,000 - $200,000. Base cash will be determined based on years of experience, with an additional 20% variable compensation that is earned based on individual & business performance. You will also have the opportunity to receive equity in Lyric.