Full-Time

Marketing Insights Manager

Confirmed live in the last 24 hours

Coinbase

Coinbase

5,001-10,000 employees

Digital currency wallet and transaction platform

Fintech
Crypto & Web3

Expert

Remote in UK

Category
General Marketing
Growth & Marketing
Required Skills
R
Blockchain
Data Analysis
Requirements
  • Experience with independently executing full-cycle research, from research design to reporting.
  • Minimum 10 years of experience with extensive background in quantitative and qualitative research, including hands-on experience in survey/discussion guide development and data analysis (weighting, data cleaning, regression, etc.).
  • Experience directing agencies/vendors to deliver results.
  • Experience using research and data to influence executives and colleagues.
  • Experience with audience understanding, positioning & messaging development, and measurement.
  • Experience with SPSS, R or other statistical analytics tools.
  • Experience with survey programming tools.
  • Experience with crypto/blockchain.
Responsibilities
  • Design and execute innovative global research to support both the Marketing and Communications teams and Coinbase at large, serving as a strategic partner to stakeholders.
  • Transform business questions into research plans.
  • Translate research findings into actionable insights that will have the effect of reaching hundreds of millions of people.
  • Communicate effectively in order to motivate people to take action in marketing and across the organization.
  • Develop and drive strategies with insights.
Desired Qualifications
  • Experience working in a matrix environment
  • Experience conducting global research studies
  • Experience working with or researching niche audiences

Coinbase provides a platform for buying, selling, and storing digital currencies like bitcoin, ethereum, and litecoin. Users can create a digital wallet to manage their cryptocurrency transactions easily. The platform is designed to be user-friendly, making it accessible for both merchants and consumers. Unlike many competitors, Coinbase focuses on building trust with its users through reliable services and a straightforward interface. The company's goal is to create an open financial system that promotes innovation and equal opportunities in the digital currency space.

Company Stage

IPO

Total Funding

$616.1M

Headquarters

San Francisco, California

Founded

2012

Growth & Insights
Headcount

6 month growth

0%

1 year growth

1%

2 year growth

-6%
Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of BUX Europe Limited enhances Coinbase's regulatory compliance in the EEA.
  • Digital asset lending program for Prime clients boosts revenue potential.
  • Avant-garde educational platform increases user engagement and trust.

What critics are saying

  • Increased political spending may lead to regulatory backlash.
  • Emergence of competitors like Remittix threatens Coinbase's market share.
  • Legal challenges from CBBTC launch could harm financial and reputational standing.

What makes Coinbase unique

  • Coinbase offers a user-friendly platform for digital currency transactions and storage.
  • The company has expanded its European presence by acquiring BUX Europe Limited.
  • Coinbase integrates Apple Pay for seamless fiat-to-crypto conversions.

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Benefits

Health Insurance

Dental Insurance

Vision Insurance

401(k) Retirement Plan

401(k) Company Match