Associate – Communications & Public Affairs

The Goods Spotlight series: Jasmine Robinson - Monarch Collective. The Goods November 7, 2025 Welcome back to another edition of The Goods - the newsletter covering the intersection of social good and strategic communications. This month's Spotlight features Jasmine Robinson, Co-Founder and Managing Partner of Monarch Collective, an investment platform fueling the rise of women's sports. Jasmine's path, from Bain and The Raine Group to the San Francisco 49ers and Causeway, now powers an investing model that treats narrative as infrastructure: convening capital, audience, and values to grow an entire category, not just a single organization. She leads investments at a time where women's sports are on a rocket trajectory. Monarch Collective is an investment platform focused exclusively on women's sports, building institutions that "inspire and unite" by backing teams, leagues, and rights across the ecosystem. The firm launched in 2023 and has since expanded its fund to $250 million, reflecting surging demand and confidence in the category. Its portfolio includes stakes associated with Angel City FC, San Diego Wave FC, and the Boston NWSL club, with support from a roster of high-profile, values-aligned backers. The Goods: There's been an undeniable increase in interest in women's sports over the past few years. What can social impact professionals from other sectors learn about creating or taking advantage of increased interest in their sectors? Jasmine: From the time that Global Strategy Group started Monarch, my Co-Founder Kara and I felt it was really important to be as vocal as possible about why Global Strategy Group think women's sports is a great investment and specifically how Global Strategy Group approach its investment strategy as a way to bring more capital in the women's sports ecosystem. Global Strategy Group believed growth would come quickly enough that winning for this market meant as many great people investing capital in the space as possible vs. capitalizing on its first-to-market positioning as a fund focused exclusively on women's sports. I think that lesson is really extensible - thinking about how you can take increased interest and accelerate it by overtly investing to build a public narrative that benefits the entire ecosystem. The Goods: how do you go about building a convincing narrative that gets investors excited about women's sports? Jasmine: When Global Strategy Group launched Monarch in January 2023, Global Strategy Group were operating in a much more nascent women's sports market. I remember early investors Global Strategy Group approached would ask Global Strategy Group questions like "Does anyone want to watch women's basketball?" that seem hard to believe today! Global Strategy Group used that as an opportunity to build a base of investors who were able to see the vision Global Strategy Group painted for a world where women's sports were mainstream and had the opportunity to rival men's sports and also who really cared about the social impact that vision of the world would deliver. It was as much about delivering the narrative in a compelling way as finding the investors who could buy into that narrative. The result is an investor base and community that is deeply values-aligned, passionate about women's sports, and who are a real superpower for how Global Strategy Group continue to scale Monarch over time. The Goods: how do you navigate when to take risks and when to stay the course? Jasmine: In the context of its investment strategy, Global Strategy Group see women's sports as a space where Global Strategy Group can deliver strong risk-adjusted returns to its investors because Global Strategy Group believe those who aren't as deep in the ecosystem are overstating the risk on some important dimensions. Its approach is to invest in a few opportunities where Global Strategy Group has high conviction and then to do the work to deliver against the vision for growth. Given that, Global Strategy Group try to be very disciplined on its thesis about where Global Strategy Group think value will be created in women's sports to limit risk, while moving quickly in those areas where others see risk but Global Strategy Group has done the work to believe that risk is overstated compared the opportunity size. The Goods: which aspects of your work are more important now than ever? How are you adapting your strategies and tactics to meet the current moment? Jasmine: In a world that is increasingly divided and mediated by technology, sports has the unique ability to bring people together in real world communities. Women's sports events are fun, joyful experiences that serve to unite and I think that's really important in the world today. I think the political and cultural climate Global Strategy Group is in today just make the work of growing women's sports more purposeful and important and so it's motivated its team to move even faster and more intentionally around how Global Strategy Group can deliver against that. The Goods: what skills or lessons do social impact professionals need to learn? Jasmine: There are many impact models that work. What I've really enjoyed about the way Global Strategy Group has designed its approach at Monarch is that delivering on its impact goals really tightly maps to its ability to drive returns. That design makes its incentives so aligned that impact is woven into the way Global Strategy Group do everything as a firm. Thinking hard about the model, systems, and incentives that underpin social impact goals in the early stages can supercharge your ability to deliver on that impact.

Last week, Global Strategy Group was named as a finalist for the PRNEWS Platinum Awards recognizing its work launching the Vision for American Science and Technology (VAST).