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Senior Director
Demand Generation Marketing
Confirmed live in the last 24 hours
Chicago, IL, USA • New York, NY, USA
Experience Level
Desired Skills
Google AdWords
Google Analytics
Lead Generation
  • Content development and implementation to ensure continuity of themes
  • Work with external partners to analyze website performance and optimize the user experience to drive conversions
  • Work with Sales to drive ABM paid media and email nurture strategy forward and work cross-functionally to report on success metrics, opportunities, and roadblocks
  • 10+ years of marketing programs experience, B2B demand generation experience preferred
  • Analytical mindset with ability to track and report on leading campaign performance metrics as well as lagging revenue attribution, revenue influence and ROI
  • Experience with CRM (Salesforce.com) and marketing automation (Hubspot and/or Marketo) systems
  • Experience with Google Analytics, Google Ads, and additional Martech tools
  • Proven ability to manage multiple projects, programs and priorities in a fast paced, dynamic environment
  • Highly organized, great attention to detail and deadline driven
  • Self-starter, self-motivated and a team player
  • Excellent interpersonal skills, writing skills and the ability to work effectively with people at all levels
  • Requires a bachelor's degree
  • Partner cross-functionally to develop cross-channel marketing programs such as larger branding initiatives, content-led campaign initiatives, live/virtual events & webinars and lead execution across paid media, SEM, email, landing pages and more
  • Lead development & execution of inbound and outbound marketing strategies and activities, supporting sales pipeline and demand generation objectives. This will include lead generation and account-based marketing (ABM)
  • Develop KPIs and track and report marketing performance, overseeing the collection of performance data and analysis
  • Report out on results and provide optimization recommendations
  • Support the internal communications efforts to ensure that information about important marketing initiatives are effectively shared with key stakeholders, including but not limited to sales and executive leadership teams

201-500 employees

Company Overview
Innovid is the only independent omni-channel advertising and analytics platform built for television.