Full-Time
Senior Manager
Brand Marketing
Confirmed live in the last 24 hours
Public Goods
51-200 employees
Membership-based provider of sustainable household essentials
Compensation Overview
$120k - $140kAnnually
Senior
New York, NY, USA
- Minimum of 5 years in brand marketing, with direct experience in social media and influencer marketing
- Exceptional creative thinking with the ability to generate innovative ideas
- Strong organizational skills and attention to detail
- Proficient in marketing analytics and performance tracking tools
- Excellent verbal and written communication skills
- Ability to articulate ideas clearly and persuasively
- Proven ability to lead and inspire a team
- Hands-on approach with a willingness to get involved in the execution of campaigns
- Ability to thrive in a fast-paced, dynamic environment
- Strong problem-solving skills and a proactive mindset
- Develop and implement comprehensive marketing campaigns that align with our brand vision and business goals
- Oversee the creation of compelling content across various channels
- Build and nurture relationships with influencers, manage gifting programs, and oversee social media postings to enhance brand visibility and engagement
- Develop and manage affiliate programs and strategic partnerships to drive growth and brand loyalty
- Collaborate with cross-functional teams to ensure alignment of marketing initiatives with business objectives
- Analyze market trends and consumer insights to inform strategies
- Monitor and report on campaign performance, using data to optimize and improve future efforts
Public Goods offers a range of household essentials that are both high-quality and sustainable, targeting consumers who care about the environment. Their product lineup includes cleaning supplies, food and beverages, home goods, and personal care items. Customers can access these products through a membership model, which requires an annual fee that allows them to purchase items at lower prices. This approach not only provides value to members but also creates a reliable revenue stream for the company. Public Goods stands out from competitors by emphasizing transparency in its sourcing and production processes, ensuring that all products are made with clean ingredients and environmentally responsible practices. The goal of Public Goods is to make sustainable living accessible and affordable for everyone.
Company Stage
Series A
Total Funding
$30.7M
Headquarters
New York City, New York
Founded
2016
6 month growth
↑ 2%1 year growth
↓ -2%2 year growth
↑ 14%
Simplify's Take
What believers are saying
- Public Goods' continuous product launches, such as the Beard Oil and Skin Care System, demonstrate its commitment to innovation and meeting consumer demand.
- The company's partnerships with well-known brands like Urban Outfitters can drive increased visibility and sales, benefiting employees through potential growth and stability.
- A membership-based revenue model ensures a steady income stream, which can support long-term business sustainability and employee job security.
What critics are saying
- The competitive consumer goods market requires Public Goods to consistently innovate and differentiate itself to maintain its customer base.
- Dependence on partnerships for expanded reach and product offerings could pose risks if these partnerships dissolve or underperform.
What makes Public Goods unique
- Public Goods' membership-based model offers exclusive access to eco-friendly products at lower prices, setting it apart from traditional retail models.
- The company's strong emphasis on sustainability and transparency appeals to environmentally conscious consumers, differentiating it from competitors who may not prioritize these values.
- Partnerships with brands like Society6 and Urban Outfitters expand Public Goods' reach and enhance its product offerings, providing a unique value proposition.
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