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Product Marketing Manager
B2B Software / Saas
Confirmed live in the last 24 hours
Locations
Remote in USA • United States
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Hubspot
Marketing
Sales
Salesforce
Human Resources Information System (HRIS)
Responsibilities
  • Market intelligence-be the expert on our buyers, who they are, their challenges, how they buy, and their key buying criteria
  • Understand the competitive landscape-be an expert on our competition, how they are positioned, where they are weak, and where our advantage is
  • Understand and support our sales teams; train them on the problems we solve for our buyers and users; develop internal tools and external collateral and teach them how and when to use them
  • Develop a marketing plan with our marketing team, including key activities and budgets to support the retention of existing customers and the acquisition of new customers
  • Assess the effectiveness of the marketing programs that support your products on an ongoing basis, and report back to the business on required changes
  • Plan the launches of net-new products and releases of existing products, and manage the cross-functional implementation of the plan
  • Act as the primary thought leader for the products you support externally, including speaking engagements and written works
Perceptyx

201-500 employees