Full-Time

Social Media and Content Specialist

Austin Capital Bank

Austin Capital Bank

Compensation Overview

$65k - $85k/yr

Austin, TX, USA

Hybrid

Three to four days in the Austin office per week required.

Category
Content & Writing (1)
Social Media (1)
Required Skills
Social Media
Requirements
  • You have 2 to 4 years of experience creating social content, ideally for a consumer brand.
  • You’re naturally curious and want to understand why customers behave the way they do and why some ideas work better than others.
  • You have strong creative instincts and are comfortable developing your own content.
  • You understand short form video and what makes people stop, watch and act.
  • You’re comfortable looking at performance data, spotting patterns and using what you learn to improve your work.
  • You like experimenting with different hooks, messages, formats and ideas rather than doing the same thing over and over.
  • You’re hands on, move quickly and take ownership of your work.
  • You care about results and want to be measured on the impact your work has, not simply how much content you produce.
Responsibilities
  • Learn about customers through conversations, reviews, customer support interactions, social comments, surveys, and other sources of customer feedback.
  • Use customer insights to develop creative ideas, hooks, and content that speak to real customer needs and motivations.
  • Create social content from initial idea through production and publication, with a particular focus on short form video.
  • Develop and test creative across Meta, Instagram, TikTok, X, and LinkedIn.
  • Analyze performance data to identify what is working, what is not, and why, then use those learnings to improve subsequent creative.
  • Work closely with the marketing and product teams to use customer insights and performance learnings to develop new creative ideas, tests, and opportunities to improve products and customer experience.
  • Monitor competitors, social trends, and customer conversations to find new ideas and opportunities.
  • Share learnings with the broader team to improve understanding of customers and the factors that drive them to act.
Desired Qualifications
  • A passion for personal finance and helping others achieve their financial goals.

Company Size

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Total Funding

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Headquarters

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Founded

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