Full-Time

Associate Media Director – Data Lead

Amd

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Senior, Expert

Miami, FL, USA

Category
Strategy Development
Business Development
Business & Strategy
Required Skills
Data Analysis
Requirements
  • 7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
  • Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
  • Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
  • Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
  • Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
  • Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.
Responsibilities
  • Collaborates effectively with both client and internal teams across the region and with Latin American countries to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products.
  • Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
  • Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from the Data Lead.
  • Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.
  • Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

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Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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