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Full-Time

Associate Media Director – Data Lead

Amd

Confirmed live in the last 24 hours

Publicis Groupe

Publicis Groupe

10,001+ employees

Consulting

Senior, Expert

Miami, FL, USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Marketing
Data Analysis
Requirements
  • 7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
  • Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
  • Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
  • Experience in planning and delivering data-driven strategies and understanding how they will affect the client's business.
  • Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
  • Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.
Responsibilities
  • Collaborates effectively with both client and internal teams across the region and with Latin American countries to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products.
  • Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
  • Operates as a 'data translator' - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from the Data Lead.
  • Develops an expert understanding of the current and potential future state of client's data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.
  • Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.

Company Stage

IPO

Total Funding

N/A

Headquarters

Paris, France

Founded

N/A

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-3%
Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's continuous expansion through strategic acquisitions offers employees opportunities to work on cutting-edge projects and technologies.
  • The company's global reach and diverse portfolio provide a dynamic and multicultural work environment, fostering professional growth and development.
  • The appointment of a new Global CMO to unify marketing and digital transformation efforts could lead to more cohesive and innovative strategies, benefiting employees and clients alike.

What critics are saying

  • The recent decline in European revenue highlights potential vulnerabilities in the advertising market, which could impact job security and growth opportunities.
  • Frequent acquisitions may lead to integration challenges, causing disruptions and inefficiencies within the company.

What makes Publicis Groupe unique

  • Publicis Groupe's aggressive acquisition strategy, including companies like Practia, Tquila ANZ, and Tremend, significantly enhances its digital transformation and AI capabilities, setting it apart from traditional advertising firms.
  • The integration of AI and digital business transformation through Publicis Sapient AI Labs and other acquisitions positions Publicis Groupe as a leader in innovative marketing solutions.
  • Publicis Groupe's focus on expanding its Salesforce capabilities and creating the world's largest affiliate performance marketing platform through acquisitions like VIVnetworks demonstrates its commitment to comprehensive, tech-driven marketing solutions.