Collaborates effectively with both client and internal teams across the region and with Latin American countries to identify specific client needs, business outcomes, and priorities that can be achieved or supported by data-driven marketing products.
Converts the desired business outcomes and priorities into high potential use cases for increased data maturity, crafting client-facing proposals for use case implementation, including scope, feasibility, dependencies, and roadmaps.
Operates as a ’data translator’ - liaising with non-data experts in the wider teams to connect their priority outcomes to the art of the possible, in a way that enables client understanding of the value add from the Data Lead
Develops an expert understanding of the current and potential future state of client’s data, tech & tools landscape, to understand both opportunity areas and obstacles that need to be overcome.
Adopts a cross-functional approach to data strategy that considers the omnichannel customer journey, experience mapping, and optimization, the role of paid, earned and owned media insights in developing customer understanding and segmentation, strategies for capture and enrichment of customer data, taxonomy strategy, and developing marketing effectiveness frameworks that link marketing activity to commercial outcomes.

7+ years working in a data strategy capacity or similar field where data-driven decision-making is core to the role.
Demonstrable experience of turning analysis and observations into actionable insights that deliver value to the business, especially in the areas of audience targeting, message sequencing, communication effectiveness, brand and campaign measurement plans, and real-time campaign optimizations.
Ability to explain technical concepts to a non-technical audience, to simplify complexity, and to explain insights in a broader strategic context.
Experience in planning and delivering data-driven strategies and understanding how they will affect the client’s business.
Awareness and knowledge of the evolving martech landscape for analytics, CRM, personalization, and media, including understanding of the relative pros & cons of solutions from different providers.
Ability to lead data partnerships with media & data vendors that are critical to driving business growth, particularly in emerging markets where digital roadmaps are still in infancy stage.