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Senior Manager, Content Strategy
Posted on 4/7/2022
INACTIVE
Locations
Chicago, IL, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
HTML/CSS
Lead Generation
Management
Marketing
Research
Sales
SEO
Requirements
  • Strong editorial and communication (written and verbal) skills
  • Understands digital best practices for content creation, publishing, and distribution, including various tools and approaches to CMS, CSS, and SEO
  • Proven ability to tailor messages to the varied media and channels thatpeople use to consume and process information
  • Ability to make complex subjects clear, easy to grasp, and compelling to consume
  • Sturdy-shouldered team leader who can help grow and develop a team
  • Exceptional time management skills
  • Subject matter expertise in media, advertising, and technology
  • Set an SEO strategy, create and optimize content for SEO, and encourage SEO best practices across the organization
  • Experience working cross-functionally across marketing, sales, design, comms, measurement/analytics, and product teams
  • Familiarity with organic and paid media content campaigns
  • 10+ years leading content marketing and websites at a media, advertising, or technology company
Responsibilities
  • Create and execute a content marketing strategy that advances a range of marketing and sales objectives, from brand awareness to lead generation
  • Directa web ops team to advance the vision, strategy, and roadmap for the business's website
  • Develop and manage a marketing content calendar that's informed by industry events, trends impacting Roku's sales verticals, and company initiatives
  • Lead the creation of distinctive content, including case studies, blogs, whitepapers, and ad research and measurement studiesfor widespread distribution and promotion
  • Recommend different content types, including video and audio, that make Roku Advertising insights easier for more people to consume
  • Work with marketing analytics to understand content performance against business objectives and optimize content and marketing strategies
  • Establish a data and insights-led content marketing strategy that captures trends in marketing, advertising, and TV streaming
  • Collaborate with a design team to bring content to life in both static and dynamic ways, including the use of video, animations, and infographics
Roku

1,001-5,000 employees

Streaming platform for television
Company Overview
Roku's mission is to be the TV streaming platform that connects the entire TV ecosystem around the world. The company connects users to the streaming content they love, and we enable content publishers to build and monetize large audiences and provide advertisers with unique capabilities to engage consumers.
Benefits
  • Unlimited vacation days
  • Medical, wellness, and financial benefits
  • Free snacks and access to fitness center at headquarters
Company Values
  • High performance
  • Proud to work here
  • Trust and responsiblity
  • Talent
  • Communication and context
  • World class product
  • Simple process
  • Excellent partnerships
  • Content standards
  • High ethical standards