Growth & Marketing (1)

The Company:

VeSync is a portfolio company with brands that cover different categories of health & wellness products. We wouldn’t be surprised if you have one of our Levoit air purifiers in your living room or a COSORI air fryer whipping up healthy and delicious meals for you every night.

We’re a young and energetic company, we’ve had tremendous success, and we are constantly growing our team. As we garner more industry attention – just check out our accomplishments and awards by CES Innovation, iF Design, IGA, and Red Dot – we also need driven and talented people to join our team.

That brings us to you, and what you’ll be joining. Our teams are smart and diligent and take ownership of their work – they’re confident in their work but know how to collaborate with open ears and a spirit of learning. If you’re down-to-earth, approachable, and easy to strike up a conversation with, this may be a great fit for you.

Check out our brands:

levoit.com | cosori.com | etekcity.com

The Opportunity:

Own VeSync's Americas consumer relationship growth system. Drive market results through lifecycle economics, operating cadence, and cross-functional orchestration. Optimize global platform capabilities to execute quickly and efficiently.

This role sits within the Americas Regional DTC Team, operating as the market-facing execution layer of VeSync's three-tier DTC model. Global DTC owns shared platform infrastructure and data tooling. This role utilizes those capabilities and translates them into market growth — owning the consumer relationship, the commercial result, and the operating rhythm for the Americas region.

What makes this role unique:

Own one of the three core growth engines for the Americas business — with real P&L accountability

Build a consumer relationship system on top of a Global platform that handles the infrastructure — focus on growth, not tooling

Lead category-building brands (Levoit, Cosori) with strong NPS and genuine consumer loyalty

Operate in a company that has made the commitment to shift from channel thinking to consumer thinking — with executive alignment and organisational structure to back it

Direct access to senior leadership and cross-functional resources across a 1,000-person global organization

What you bring to the role:

Lifecycle Execution & Optimization

Execute lifecycle programs: welcome, onboarding, cart abandonment, replenishment, win-back, and promotional campaigns

Monitor cohort performance (30/60/90 day retention, repeat purchase rate, AOV) and identify optimization opportunities

Implement segmentation strategies defined by leadership using CRM/CDP tools

Run A/B tests across lifecycle touchpoints and site experiences

Support VIP/member program execution and engagement tactics

Commercial P&L Performance Management

Execute promotional calendar, pricing, and merchandising strategies

Monitor daily/weekly revenue performance and identify drivers of variance

Partner with paid media and IMC teams to align acquisition with lifecycle conversion readiness

Optimize conversion funnel performance (landing pages, PDPs, checkout)

Support forecasting inputs and performance tracking against targets

Cross-Functional Orchestration

Serve as the US regional DTC lead to coordinate execution across IMC, PCT, Data, and Operations

Ensure readiness for campaign launches and lifecycle initiatives

Identify and escalate blockers impacting delivery timelines or performance

Participate in weekly growth cadences and sprint rituals

Platform Utilization & Data Activation

Execute campaigns and journeys within CRM/CDP platforms

Activate defined audience segments and lifecycle triggers

Monitor campaign performance and surface insights for optimization

Provide feedback on platform usability and data gaps

Team & Execution Rhythm

Maintain dashboards and reporting for lifecycle and DTC KPIs

Track performance against KPI targets and flag risks early

Support weekly, monthly, and quarterly business reviews

Ensure documentation of test results, learnings, and playbooks

What you bring to the role:

5-8 years in DTC, eCommerce, or digital commerce
Strong experience executing lifecycle programs, campaigns, and site optimization that drive measurable results
Working knowledge of revenue drivers, conversion funnels, and CAC/LTV fundamentals
Hands-on experience with retention programs, managed cohort retention curves, CRM campaigns, and cohort metrics - can speak to what drove 90-day repeat rate changes
Has delivered growth outcomes requiring coordination across product, data, brand, and operations — without owning all those teams

Location:

This is an on-site, office-based role in Tustin, CA.

Salary:

Starting at $110K

Perks and Benefits:

100% covered Medical/Dental/Vision insurances for employee AND spouse + dependents!

401K with 4% employer match (eligible after 90 days of employment) and immediate 100% vesting

Generous PTO policy + paid holidays

Life Insurance

Voluntary Life Insurance

Disability Insurance

Critical Illness Coverage

Accident Insurance

Healthcare FSA

Dependent Care FSA

Travel Assistance Program

Employee Assistance Program (EAP)

Fully stocked kitchen

DTC Manager

Vesync

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