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Full-Time

Senior Demand Generation Marketing Manager

Confirmed live in the last 24 hours

StarCompliance

StarCompliance

201-500 employees

Employee compliance monitoring software solutions

Financial Services
Data & Analytics

Senior, Expert

Remote in USA

Category
General Marketing
Growth Marketing
Growth & Marketing
Required Skills
Sales
Marketing
Requirements
  • Proven success managing and executing multi-channel demand generation programs and events
  • 5+ years of ABM experience contributing to pipeline and deal acceleration with a B2B Enterprise sales team of 5 or more reps
  • A deep understanding of demand generation performance metrics, lead progression and conversions from early TOF marketing stages, through the end of the sales cycle and into customer advocacy
  • Data-driven with strong analytical skills who can identify trends and insights to support deal acceleration
  • Deep understanding of B2B marketing funnel, lead progression and conversions from early TOF marketing stages thru the end of the sales cycle and into customer advocacy
  • Strong organizational skills with a sense of urgency and the ability to manage competing priorities
  • Excellent written and verbal communication skills
  • Working knowledge of marketing automation and capable of developing robust email nurture streams to support your region
  • A team player with strong cross-functional project management skills
  • A positive attitude and a passion for building pipeline
Responsibilities
  • Collaborate closely with your sales and sales development teams to create and implement a performance-based, omni-channel demand gen strategy
  • Work with the extended digital marketing team to leverage the data in your region to provide insights and trends to support your team, and marketing programs
  • Collaborate closely with the Global Events Manager to curate content and select speakers for industry-specific and regional events
  • Understand our buyer’s journey and build go-to-market strategies and corporate campaign initiatives that articulate our value proposition and drive best-in-class demand gen programs and events
  • Define and implement scalable marketing strategies and processes based on client segments and buyer personas to drive market expansion and increase revenue
  • Monitor, track, and report success metrics of all programs, communicating results to sales and providing recommendations for continuous improvement

StarCompliance offers a sophisticated employee compliance platform that specializes in monitoring and mitigating conflicts of interest in various domains such as personal trading, insider trading, and political donations. This company stands out for centralizing deal-related activity through its Compliance Control Room, which simplifies conflict searches and enhances transparency. Moreover, the availability of the STAR Mobile app allows employees to manage compliance tasks on-the-go, making it a technologically adept workplace that prioritizes efficient and ethical business practices.

Company Stage

N/A

Total Funding

N/A

Headquarters

Rockville, Maryland

Founded

1999

Growth & Insights
Headcount

6 month growth

0%

1 year growth

0%

2 year growth

13%