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Analyst/Sr. Analyst
Marketing Sciences
Updated on 1/21/2023
Locations
Culver City, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Data Analysis
Data Science
Marketing
Market Research
PowerPoint/Keynote/Slides
Word/Pages/Docs
Requirements
  • Experience - We'd love for you to have 1+ years' experience working in an analytics, statistical, or data science role in a consumer marketing research firm
  • Your degree(s) - Ideally looking for a B.A./B.S. degree in areas such as Mathematics, Statistics, Quantitative Behavior Science, Computer Science or a related quantitative discipline. Additional degrees (Master's degree or PhD) are welcome!
  • Passion - An enthusiasm for research, data, and utilizing advanced statistical and analytical techniques to solve complex business questions
  • Curiosity and critical thinking - You are genuinely interested in seeking information on the “whys.” You have the ability to address issues using creative and collaborative tactics
  • Data viz chops - Comfort with navigating data sets and extracting insights. Experience visualizing data with tools such as Excel, PowerPoint, Google Docs, Slides, Keynote and more
  • Storytelling - Ability to communicate complex ideas to non-technical audiences, both verbally and visually
  • Data analysis techniques - Experience with the following data analysis techniques would be awesome: statistical significance testing, correlation analysis, multivariate analysis techniques (such as cluster/segmentation analysis) and conjoint and discrete choice analysis
  • Self-starter - Internally-motivated who continuously strives to get things done well, regardless of challenges encountered
  • Expert multitasker - Successfully manages time and multiple competing priorities to ensure deadlines are always met. Staying organized is a must for managing projects!
  • Hawk-eyed attention to detail - No errors get past you, and you do all that you can to ensure nothing slips through the cracks when it comes to quality control and reporting
  • Great Team Member - Team player who is able to work collaboratively and harmoniously within a team and across teams. You will roll up your sleeves to help get the job done and no task is beneath you. You welcome feedback because you have a zest for learning and growing
Responsibilities
  • Provide analytical support on market research studies, including but not limited to key driver analysis, factor analysis, ad/creative tests, brand studies, trackers, messaging/positioning evaluation, conjoint/choice modeling, and market segmentation
  • Use various statistical software and tools to evaluate data and develop both custom and productionized client solutions
  • Work with and draw conclusions from large diverse data sets, via data fusion or other techniques
  • Provide consulting and interpretation of analytical results to the client service teams and/or clients
  • Utilize proficiency in specific statistical and analytical techniques with structured and unstructured data sets including social media:
  • Regression methods (e.g., Linear, Nonlinear, Boosted Regression Trees, etc.)
  • Clustering methods (e.g., K-means, Latent Class, Fuzzy C-means, Hierarchical Clustering, etc.)
  • Dimensionality reduction (e.g., Principal Component Analysis, Factor Analysis, Linear Discriminant Analysis)
  • Time-series Modelling/Forecasting (e.g., ARIMA, GARCH, Exponential Smoothing)
  • Statistical Analysis (e.g., Hypothesis Testing, Experiment Design, Hierarchical Modeling, Bayesian Methods)
  • Develop and maintain frameworks, models, tools, processes, visualizations, simulators, and analyses to ensure continuous data driven results are provided for internal and external clients
  • Use data visualization tools and software to visualize data and insights
  • Assist in developing training materials and providing on-going training for company-wide cross-functional teams
Desired Qualifications
  • Software/Tools - We'd love for you to have 1+ years of real-world experience and high-proficiency using SPSS or Q software packages and advanced excel skills. points if you have 1+ years of experience in using Sawtooth software in conducting MaxDiff and/or Conjoint designs and analysis + experience with BayesiaLab
National Research Group

201-500 employees

Data driven insights & strategic consultation
Company Overview
National Research Group's mission is to provide insights through well-designed research that leads to creative strategies to create stronger connections with customers. They synthesize disparate data into memorable, easy to understand and actionable narratives that empower clients to make informed decisions.
Company Core Values
  • Excellence - Excellence is an unrelenting curiosity to push the limits of what’s possible in the world of content, culture and technology. The drive for preeminence touches every part of everything that we do.
  • Innovation - From our approach to problem solving, to the cutting-edge solutions we’re known for, we’re catalysts of industry disruption. Innovation is in our DNA.
  • Collaboration - We work collectively as a team across disciplines, learning from and inspiring each other through collaboration. The best insights stem from diverse perspectives and deep dialogue.
  • Enthusiasm - We play at the intersection of creativity and science, with passion and rigor. Enthusiasm for what we do propels us to apply fresh thinking to big challenges.
  • Grit - Grit and confidence in our way of thinking enables us to stay ahead of fast-changing industries. We stand by the things that matter most and aren’t afraid to roll up our sleeves to realize the best results.