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Demand Generation Manager
Updated on 1/31/2023
Locations
Canada • Remote
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Google AdWords
Google Analytics
Marketing
Sales
Salesforce
Communications
Requirements
  • 5+ years of experience of demand generation at a B2B tech company
  • Experience with Marketo for creating & executing content programs and email campaigns
  • Familiarity in Salesforce reporting for measuring the ROI of marketing programs in terms of leads, pipeline, and revenue
  • Strong written and verbal communication skills
  • Detail oriented with strong project management skills
Responsibilities
  • Collaborate with our content marketing, brand, and product marketing teams to execute end-to-end demand generation programs leveraging a variety of multi-channel tactics that support each stage of our prospect journey
  • Own strategy, in participation with our digital team, to manage paid social, search, and display campaigns
  • Partner closely with our business development and sales teams to ensure proper enablement around programs, and thorough follow-up from all program engagements
  • Run additional demand generation programs working with 3rd party vendors (sponsored ads, emails, hackathons, writing contests) to build our brand and drive leads
  • Create and execute ABM programs
  • Assist in weekly, monthly, quarterly and year end reporting for the marketing team
  • Understand and apply Elastic Path security policies, processes, and controls as required, in day-to-day tasks
Desired Qualifications
  • Experience with Adwords, Google Analytics a plus
Elastic Path