Product Copywriter
Confirmed live in the last 24 hours

1,001-5,000 employees

AI-powered platform for personalized marketing experiences
Company Overview
Insider is a globally recognized leader in cross-channel marketing and personalization, boasting a robust platform that enables marketers to individualize customer experiences across various channels. The company's competitive edge lies in its AI intent engine that predicts future customer behavior, a feature trusted by over 1,200 global businesses including Fortune 500 companies. Insider's commitment to diversity and inclusion is also noteworthy, as it is one of the few woman-founded, women-led B2B SaaS unicorns, with its CEO Hande Cilingir recognized as one of the top women CEOs outside the US.
AI & Machine Learning

Company Stage

Later Stage VC

Total Funding





, Türkiye

Growth & Insights

6 month growth


1 year growth


2 year growth

London, UK
Experience Level
Desired Skills
UI/UX Design
Growth & Marketing
  • Happy to challenge the status quo, if something isn't working or could be done better - you're happy to say so
  • Confident working in a fast-paced environment with big targets to hit and a very long to-do list! An experienced B2B SaaS copywriter with proven experience delivering product and demand-generation-focused content in a B2B environment
  • An autonomous worker who is happy to take the lead in researching and delivering content in line with the global content strategy
  • Able to work autonomously and as part of a wider team.A proactive content marketer who understands the power of good content and is committed to delivering assets to the best of your ability
  • 2+ years of experience writing within a B2B SaaS/Tech environment
  • 4+ years of experience in content writing
  • A clear and proven understanding of content writing for different personas and verticals
  • Experience doing research using multiple sources and stakeholdersExcellent writing and editing skills in English
  • Experience with product marketing a plus
  • Ideating, researching, and delivering a wide range of product content assets such as whitepapers, blogs, ebooks, guides, infographics, and emails
  • Coordinating closely with key stakeholders both internally (Sales, Product, Marketing, and Partner Success teams, etc.) and externally (clients, prospects, and key spokespeople) to deliver product content that is informed, accurate, and effectively speaks to the target audience to drive demand in target markets
  • Developing multiple assets at once in line with varied content briefs and business priorities in a fast-paced environment, with the ability to interrogate the brief to ensure optimum efficiency and speed
  • Writing for UX, for example product visualizations or product demo/product flow content
  • Supporting the Global Content Director with proofreading and editing content assets in a range of formats
  • Ensuring brand consistency across all content in line with our company TOV and brand guidelines
  • Continually improving knowledge of Insider's products and capabilities to ensure content is accurate and effectively promotes Insider's market offering