Marketing Strategy Coordinator

Job Description

Job Description

Signal Tru Brand is seeking a highly organized and strategic Marketing Strategy Coordinator to support the development, execution, and optimization of integrated marketing plans. This role will work closely with the marketing leadership team to analyze market data, coordinate campaigns, and ensure the strategic alignment of all marketing initiatives.

Responsibilities

• Collaborate with internal teams to develop and implement comprehensive marketing strategies.

• Analyze market trends, consumer behavior, and competitive activity to support decision-making.

• Track and report performance metrics related to campaign effectiveness and ROI.

• Coordinate cross-functional communication between design, content, and project management teams.

• Assist with the development of positioning strategies, brand messaging, and promotional plans.

• Monitor and manage campaign timelines, deliverables, and resource allocation.

• Support ongoing evaluation and refinement of marketing initiatives to ensure strategic alignment.

Qualifications

Qualifications

• Bachelor’s degree in Marketing, Business, Communications, or related field.

• 2+ years of experience in marketing strategy, planning, or coordination roles.

• Strong analytical skills with the ability to interpret data and generate insights.

• Excellent organizational and project management abilities.

• Strong written and verbal communication skills.

• Proficiency in tools such as Microsoft Office, Google Workspace, and project management platforms (e.g., Asana, Trello).

• Experience with marketing performance tracking and reporting is a plus.