Full-Time

Supervisor

Brand Experience

Posted on 7/23/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Data & Analytics
Consumer Goods

Mid

New York, NY, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Tableau
JIRA
Requirements
  • B.A. or B.S., preferably in Marketing, Advertising, or related field.
  • 3+ years of experience in media planning/strategy
  • Agency experience is highly preferred.
  • Experience working within media systems/platforms (Mediatools Flowchart Software, Reach/Frequency Planning tools, comScore, MRI/Vivvix, Mbox, Prisma, Jira, Tableau a plus)
  • Ability to present to clients and maintain written client correspondence.
  • National and local planning experience.
  • Understand the media planning and activation process, from client brief to wrap up report.
  • Understand the capabilities of each traditional and digital media channel.
  • Resourceful, proactive, solution-oriented, and motivated individual with an ability to work independently as well as in a team setting.
  • Detail-oriented with the ability to multi-task and manage priorities and deadlines in a fast-paced environment.
  • Able to make independent decisions and identify priorities.
Responsibilities
  • Assist in building media strategies and tactical plans that deliver on client business goals, media goals, and are rooted in data.
  • Manage cross-channel media planning and budget allocation across digital and traditional, national and local media.
  • Build and maintain strong expertise in the media marketplace, including media partners/products and industry best practices, to positively influence media strategy and tactical recommendations.
  • Manage media flowcharts with precision.
  • Main point of contact for internal Investment and IAT teams.
  • Oversee day-to-day campaign executions together with Investment Team counterparts.
  • Evaluate and assess media performance to determine campaign success based on KPIs. Recommend optimizations and actionable next steps.
  • Collaborate and foster relationships with key partners including clients, internal teams, and leadership.
  • Oversee budget reconciliation and actualization process. Serve as a resource in monthly billing and invoice management.
  • Responsible for management and development of Associates and Senior Associates.

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored marketing strategies that leverage the latest in data and technology.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Acquisition of Profitero positions Publicis as a leader in commerce solutions.
  • Tremend acquisition expands software engineering capabilities for robust digital transformation.
  • Publicis Sapient AI Labs boosts AI capabilities for innovative marketing solutions.

What critics are saying

  • European advertising market downturn impacts Publicis's financial performance.
  • Multiple acquisitions may lead to integration challenges and cultural clashes.
  • Expansion into AI and digital transformation faces technological and implementation risks.

What makes Publicis Groupe unique

  • Publicis Groupe's 'Power of One' approach integrates diverse services for seamless client solutions.
  • Acquisitions like Profitero enhance Publicis's e-commerce and digital transformation capabilities.
  • Publicis Sapient's Salesforce expansion strengthens its global digital transformation services.

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