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Lifecycle Email Marketing Manager
Confirmed live in the last 24 hours
United States
Experience Level
Desired Skills
  • Build email strategy for all email campaigns across various ActiveCampaign segments
  • Identify opportunities for segmented audiences to drive specific actions and conversions
  • Develop a strategy for how email contributes to the holistic customer journey
  • Analyze all emails to identify where broader messaging can be distributed to larger audiences in effective manners
  • Redefine how standard monthly emails/newsletters and targeted conversion focused campaigns should operate
  • Write the messaging, positioning, and copy, with a focus on conversions, for all emails
  • Develop segmentation strategy with an understanding of which content will drive the highest conversions
  • Design, develop, and create the end-to-end visual appearance and content of an email campaigns, in alignment with our brand standards and guidelines
  • Further, experiment with design and content with A/B tests
  • Ensure timely and quality delivery of all email campaigns, including quality assurance and control
  • Report on, analyze, and monitor campaign performance, then implement self-identified areas for improve
  • Continually monitor and iterate upon performance
  • Stay on top of industry best practices for email deliverability, segmentation, automation, and customer experience
  • 5+ years of email marketing experience
  • Demonstrated experience with email marketing strategy and execution
  • Proven track record of consistently delivering measurable results
  • A deep comfort level with campaign analysis, measurement, reporting, and revenue impact
  • Experience with an email marketing and marketing automation tool (like ActiveCampaign)
  • HTML/CSS knowledge
  • Self-starter who can execute in a fast paced, dynamic environment
  • Bachelor's Degree in marketing or related field preferred

501-1,000 employees

Customer experience automation platform
Company Overview
ActiveCampaign is the Customer Experience Automation (CXA) category leader.