Full-Time
Placement Manager
Posted on 8/9/2024
adMarketplace
201-500 employees
Optimizes search media for advertisers and publishers
Compensation Overview
$65k - $80kAnnually
Entry, Junior
New York, NY, USA
- Bachelor’s degree; 1+ years of data analysis, familiarity with search advertising, and/or media buying, digital media, or digital advertising experience strongly preferred
- Excellent problem solving skills with attention to detail and a focus on the little things
- A team player who knows how to collaborate with multiple departments to deliver results
- Organized and process oriented, and capable of managing multiple details at once
- Own the performance and quality of a variety of media placements across publisher partners
- Collaborate with Partner Managers to build and execute strategic plans for business growth
- Leverage campaign, client, and other data to identify new opportunities for growth and ensure media placements remain healthy and valuable
- Provide insight and analysis on KPIs and performance for internal and external reports
- Gather and deliver publisher insights to the Product team for development of new features, functionality, and enhancements
adMarketplace specializes in search media solutions within the advertising technology sector. The company connects consumers directly with brands, bypassing traditional search engine results pages to create a more relevant search experience. It serves two main client types: advertisers, which include large brands and agencies seeking to maximize their media investments, and publishers, which are platforms that host advertisements. adMarketplace provides exclusive media placements that enhance advertising effectiveness by reaching users at critical moments of intent. The company operates on a performance-based revenue model, earning money through cost-per-click (CPC) or cost-per-action (CPA) methods, where advertisers pay based on the effectiveness of their ads. The goal of adMarketplace is to optimize the consumer journey and improve the efficiency of advertising campaigns for both advertisers and publishers.
Company Stage
Private
Total Funding
N/A
Headquarters
New York City, New York
Founded
2000
6 month growth
↑ 5%1 year growth
↑ 5%2 year growth
↑ 5%
Simplify's Take
What believers are saying
- Partnerships with major players like Mozilla can significantly expand adMarketplace's reach and influence in the adtech sector.
- Recognition as one of BuiltIn’s Best Places to Work highlights a positive work environment, which can attract top talent and drive innovation.
- The appointment of industry veterans like Jeff Ratner can strengthen relationships with key clients and enhance strategic growth.
What critics are saying
- The adtech market is highly competitive, and adMarketplace must continuously innovate to maintain its edge over traditional search engine advertising.
- Reliance on performance-based revenue models can lead to revenue volatility, especially if ad effectiveness fluctuates.
What makes adMarketplace unique
- adMarketplace bypasses traditional search engine results pages (SERPs), directly connecting consumers with brands, which enhances ad relevance and efficiency.
- The company's focus on exclusive media placements during critical moments of intent sets it apart from competitors who rely on traditional search engine advertising.
- Their performance-based revenue model ensures that advertisers only pay for effective ads, providing a cost-efficient solution compared to traditional ad spend models.