Full-Time

Head of Product Marketing

Smart Home

Posted on 10/21/2024

Level Home

Level Home

51-200 employees

Designs and manufactures invisible smart locks

Hardware
Consumer Goods

Compensation Overview

$160k - $250kAnnually

+ Performance Bonus

Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging
  • Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments.
  • Experience in the smart home technology space, with at least 3 years in the industry.
  • Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions).
  • Experience leading hardware product launches into various channels (retail, commercial, professional integrator)
  • Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making.
Responsibilities
  • Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels.
  • Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
  • Lead cross functional team to successfully launch new products across all go-to-market touchpoints.
  • Create messaging and positioning strategies that drive growth through brand and product awareness.
  • Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders.
  • Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness.
  • Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns.
  • Lead pricing and promotional plans and decision-making process
  • Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use.
  • Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.

Level Home designs and manufactures invisible smart locks that integrate seamlessly into homes, enhancing security without compromising aesthetics. Their main product, the Level Lock, is built for durability and reliability, featuring a battery that lasts for a year. This product is aimed at homeowners looking to improve their home security and convenience through technology. Level Home differentiates itself from competitors by offering a unique design that blends with existing home decor, making it a practical choice for consumers. The company sells directly to consumers through its website and partners with home improvement retailers. The goal of Level Home is to provide simple, reliable, and visually appealing solutions that improve the security and convenience of modern living.

Company Stage

Series C

Total Funding

$166.3M

Headquarters

Redwood City, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-9%

1 year growth

-9%

2 year growth

-9%
Simplify Jobs

Simplify's Take

What believers are saying

  • Integration with Matter protocol expands compatibility with major smart home ecosystems.
  • Partnership with Cox Communications opens new revenue streams in multifamily residential markets.
  • Wi-Fi bridge introduction attracts tech-savvy consumers seeking seamless smart home experiences.

What critics are saying

  • Competition from tech giants like Google and Amazon threatens market share.
  • Rapid tech advancements may require frequent updates to stay competitive.
  • Potential security vulnerabilities could undermine consumer trust in smart locks.

What makes Level Home unique

  • Level Home's invisible smart locks maintain home aesthetics while enhancing security.
  • The Level Lock+ integrates seamlessly with major smart home systems like Apple and Google.
  • Level Home's direct-to-consumer model ensures easy access and installation for homeowners.

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