Full-Time

Head of Product Marketing

Smart Home

Confirmed live in the last 24 hours

Level Home

Level Home

51-200 employees

Designs and manufactures invisible smart locks

Hardware
Consumer Goods

Compensation Overview

$160k - $250kAnnually

+ Performance Bonus

Senior

Remote in USA

Category
Brand & Creative Marketing
General Marketing
Growth & Marketing
Required Skills
Market Research
Requirements
  • 8+ years of experience in product marketing, with a focus on demand generation and product positioning and messaging
  • Proven expertise in market research, competitive intelligence, product-market fit, and market need assessments.
  • Experience in the smart home technology space, with at least 3 years in the industry.
  • Strong communication skills and the ability to work collaboratively across teams and levels (incl facilitating C-level discussions).
  • Experience leading hardware product launches into various channels (retail, commercial, professional integrator)
  • Analytical and strategic mindset. Strong analytical skills, with a focus on data-driven decision-making.
Responsibilities
  • Become an expert in Level’s products and value proposition while deeply understanding the customer and smart home product market across both consumer and commercial channels.
  • Ensure our value proposition and messaging differentiate our product portfolio in the marketplace, resonate with our target customers, and support our broader company vision and objectives.
  • Lead cross functional team to successfully launch new products across all go-to-market touchpoints.
  • Create messaging and positioning strategies that drive growth through brand and product awareness.
  • Identify and synthesize qualitative and quantitative customer feedback on products, develop a clear voice of the customer to internal stakeholders.
  • Have close collaboration with the product/engineering teams, marketing, and business partners to influence product roadmaps, sales targets, and sales effectiveness.
  • Work closely with demand gen team members to provide key messaging documents and guidance on in-market campaigns.
  • Lead pricing and promotional plans and decision-making process
  • Drive clear and consistent brand voice, messaging and positive customer experience from discovery through purchase, set up and daily use.
  • Refine our brand identity and accompanying guidelines so there is a consistent source of truth for brand assets and messaging + tone.

Level Home designs and manufactures invisible smart locks that integrate seamlessly into the existing design of homes. Their main product, the Level Lock, offers security and durability while maintaining the aesthetic appeal of a home. The locks are easy to install and use, featuring a battery that lasts for a year, making them a practical choice for homeowners looking to enhance their security and convenience. Unlike many competitors, Level Home focuses on a unique design that does not compromise the look of a home. The company aims to disrupt the traditional home security market by providing reliable and visually appealing solutions for modern living.

Company Stage

Series C

Total Funding

$166.3M

Headquarters

Redwood City, California

Founded

2016

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

0%
Simplify Jobs

Simplify's Take

What believers are saying

  • The $100 million Series C funding led by Cox Communications and Walmart provides significant financial backing for future growth and innovation.
  • Partnerships with major players like Cox Communications expand Level Home's market presence, particularly in multifamily and residential communities.
  • The introduction of new products like the Level Lock+ and the first smart doorbell for multifamily properties showcases the company's commitment to innovation and market expansion.

What critics are saying

  • The smart home market is highly competitive, with numerous established players that could overshadow Level Home's offerings.
  • Dependence on partnerships for market expansion could pose risks if these relationships falter or if partners shift focus.

What makes Level Home unique

  • Level Home's invisible smart locks offer a unique blend of security and aesthetic appeal, unlike bulkier alternatives in the market.
  • Their direct-to-consumer model, combined with strategic partnerships with home improvement retailers, ensures broad market reach and customer accessibility.
  • The integration of Apple Home Keys and other advanced connectivity features sets Level Home apart in the smart lock industry.

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