Director – Media Buying

What will you do:

• Develop and execute media buying strategies to achieve client goals (lead gen, sales, brand awareness).
• Manage and optimize campaigns across platforms like Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.
• Analyze campaign performance (CPC, CPL, ROAS, conversions) and generate actionable insights.
• Collaborate with creative teams to design compelling ad creatives (text, display, video).
• Adjust bids, budgets, and targeting for optimal campaign performance.
• Conduct A/B testing to improve ads based on performance data.
• Stay updated on industry trends and best practices in media buying.
• Work with internal teams to align campaigns with overall marketing strategies
• Provide performance insights and recommendations to clients and stakeholders.
• Lead and manage a team, ensuring collaboration and high performance

What are we looking for:

• Minimum of 7 years of experience in media buying or digital marketing.
• Proficiency in managing campaigns across major platforms like Google Ads, Facebook, Instagram, LinkedIn, YouTube, etc.
• Strong analytical skills and ability to generate actionable insights from performance data.
• Experience with bid management, budgeting, and campaign optimization techniques.
• Knowledge of A/B testing, audience segmentation, and conversion rate optimization.
• Familiarity with Google Analytics or other analytics tools.
• Strong communication skills, with the ability to collaborate effectively with cross-functional teams.