Full-Time

Sr Director of Brand Marketing

Confirmed live in the last 24 hours

Unybrands

Unybrands

51-200 employees

Acquires and scales online businesses

Consulting
Consumer Software
Consumer Goods

Senior, Expert

Miami, FL, USA

Category
Brand & Creative Marketing
Growth & Marketing
Required Skills
Branding/Brand Strategy
Social Media

You match the following Unybrands's candidate preferences

Employers are more likely to interview you if you match these preferences:

Degree
Experience
Requirements
  • Strong budget management and ROI measurement skills, with a focus on cost-effective campaigns.
  • Experience in fast-paced, startup environments, making quick, data-driven adjustments.
  • Expertise in DTC, retail, and eCommerce channels, ensuring a seamless brand experience.
  • Team-building and cross-functional alignment skills to foster growth and shared objectives.
Responsibilities
  • Use brand identity to drive a cohesive owned and earned strategy across channels, establishing trust and loyalty while delivering measurable growth.
  • Set and achieve KPIs for brand awareness and market share, scaling from zero to national recognition. Pursue brand partnerships for high-impact exposure.
  • Lead organic growth via content marketing, social media, influencer partnerships, and PR for maximum ROI.
  • Oversee top- and middle-of-funnel efforts, using paid media, retargeting, and content marketing to drive awareness and engagement.
  • Leverage relationships with large retailers and digital channels to expand our multi-channel DTC and retail presence.
  • Identify impactful partnerships that drive market expansion with an agile, results-driven approach.
  • Implement a scalable DTC plan, focusing on customer acquisition and long-term brand loyalty.
Desired Qualifications
  • 8+ years in brand marketing, ideally with a startup focus.
  • Industry Background in DTC, CPG, eCommerce, or tech preferred.

Unybrands focuses on acquiring and scaling small to medium-sized online businesses in the e-commerce sector. The company assists founders looking to sell their businesses through a structured process that includes a discovery call and transaction finalization within 4-6 weeks. During this time, Unybrands collaborates with business owners to understand their operations, marketing, supply chain, and logistics, while also developing a growth strategy for the brand to ensure a seamless transition. What sets Unybrands apart from its competitors is its team's extensive experience in Amazon and e-commerce, with many members being former Amazon FBA sellers. This global team, spread across three major continents, provides a unique advantage in scaling the acquired brands. Unybrands generates revenue by enhancing the success of these brands, aiming to create a positive experience for founders so that they consider Unybrands their first choice for future business sales.

Company Stage

Growth Equity (Venture Capital)

Total Funding

$316.1M

Headquarters

Miami Beach, Florida

Founded

2020

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-3%

2 year growth

-2%
Simplify Jobs

Simplify's Take

What believers are saying

  • Unybrands closed a $300M growth capital round, boosting acquisition capabilities.
  • Focus on sustainable products aligns with consumer trends, offering growth opportunities.
  • AI-driven tools can enhance customer experience and operational efficiency for brands.

What critics are saying

  • Increased competition from aggregators like Thrasio and Perch raises market challenges.
  • Potential overvaluation of brands could lead to higher acquisition costs.
  • Dependence on Amazon exposes Unybrands to risks from policy or algorithm changes.

What makes Unybrands unique

  • Unybrands specializes in acquiring and scaling small to medium-sized online businesses.
  • The team has extensive experience in Amazon and e-commerce, enhancing brand growth.
  • Global presence with a team of former Amazon FBA sellers provides a market edge.

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Benefits

Health Insurance