Full-Time

Growth Marketing Lead

Updated on 8/1/2026

Cointracker

Cointracker

51-200 employees

Crypto portfolio tracking and tax reporting

Compensation Overview

$160k - $188.3k/yr

+ Equity

Remote in USA + 1 more

More locations: Remote in Canada

Remote

Category
Growth & Marketing (2)
,
Required Skills
LLM
SEO

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Requirements
  • At least five years of experience in performance marketing, growth, or marketing engineering at a consumer software-as-a-service, fintech, marketplace, or direct-to-consumer company, including ownership of a growth target.
  • Experience thinking in systems and loops and building workflows that run themselves instead of repeatedly executing the same campaign.
  • Experience shipping production systems that run independently, handle edge cases, and improve over time.
  • Experience writing copy and producing direct-response creative that performs, including advertising hooks and landing pages.
  • Ability to build, defend, and update an attribution model connecting spend to incremental business outcomes.
  • Fluency across the modern artificial intelligence stack, including large language models, no-code or low-code tools, agents, evaluations, and workflow orchestration.
  • Ability to run rapid, low-cost experiments with tight feedback loops.
  • Hands-on operating style, including personally shipping work with the tools rather than working through a team.
  • Ability to move work forward in days and weeks rather than quarters.
  • Conviction about the company's mission, opportunity, or technical problems.
  • Ability to identify priorities and own outcomes.
  • Ability to build high-trust partnerships and collaborate effectively on difficult projects.
  • Ability to identify the underlying question, weigh alternatives, and exercise clear judgment under uncertainty.
Responsibilities
  • Own paid acquisition end-to-end, including strategy, targeting, budget, creative briefs, and measurement.
  • Design and ship artificial-intelligence-native systems that connect tools, data, and actions into an orchestrated operating system with light oversight.
  • Write, produce, and test direct-response creative, including hooks, scripts, and landing-page copy, using artificial intelligence tools and contractor designers.
  • Oversee search-engine optimization and content in partnership with the search-engine-optimization agency and in-house team across web search and artificial-intelligence search.
  • Partner with lifecycle marketing on dormant reactivation, retargeting, and year-round engagement across channels.
  • Define and own the attribution model, including its framework and updates as the business changes.
  • Own full-funnel growth outcomes by deciding priorities, scoping work, and shipping it.
  • Achieve efficient and scalable paid acquisition across Google, Meta, Reddit, influencer, and connected television channels.
  • Build artificial-intelligence-native growth workflows for creative variation, lifecycle triggers, landing-page generation, paid orchestration, attribution, or similar functions.
  • Own an end-to-end attribution framework connecting spend, channels, and incrementality to trusted business outcomes.
  • Grow organic acquisition through rankings for crypto tax and portfolio queries and visibility on artificial-intelligence-powered search surfaces.
  • Increase the volume of ad variants, landing pages, and hooks shipped each week.
Desired Qualifications
  • Crypto fluency.
  • Experience at an artificial-intelligence-native consumer or product-led growth company.
  • Experience building and shipping agents or multi-step automation adopted and trusted by internal teams.
  • Solo or founder experience owning the entire growth function.

CoinTracker provides portfolio tracking and tax reporting for cryptocurrency, connecting users’ wallets and exchanges to monitor balances, transactions, and investment performance in one place. It aggregates data from linked wallets and exchanges and computes tax metrics like cost basis, net fiat invested, and capital gains to generate tax reports. The platform combines portfolio management with tax compliance to support many wallets, exchanges, and jurisdictions. Its goal is to help users easily track their crypto investments while staying compliant with tax laws.

Company Size

51-200

Company Stage

Series A

Total Funding

$101.6M

Headquarters

San Francisco, California

Founded

2017

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Simplify Jobs

Simplify's Take

What believers are saying

  • Over 2.5 million users validate strong product-market fit and brand trust.
  • Automated 1099-DA reconciliation reduces tax errors and accelerates filing for U.S. investors.
  • Built-in tax loss harvesting and portfolio analytics deepen monetization and retention.

What critics are saying

  • Partner dependence on Coinbase, TurboTax, and H&R Block creates channel concentration.
  • Third-party API changes can break imports, degrading data quality and raising support costs.
  • Crypto tax simplification or native exchange tools compress willingness to pay.

What makes Cointracker unique

  • Founded in 2017 by Jon Lerner and Chandan Lodha, a YC-backed crypto tax specialist.
  • Supports 500+ exchanges, wallets, and blockchains plus 50k+ smart contracts.
  • Official Coinbase partner with TurboTax, H&R Block, and CPA filing integrations.

Help us improve and share your feedback! Did you find this helpful?

Benefits

Health Insurance

Dental Insurance

Vision Insurance

Life Insurance

401(k) Retirement Plan

401(k) Company Match

Paid Vacation

Paid Sick Leave

Growth & Insights and Company News

Headcount

6 month growth

10%

1 year growth

10%

2 year growth

5%
Wallet Reviewer
Jun 1st, 2026
CoinTracker vs Koinly: which is better crypto Tax Software?

CoinTracker vs Koinly: which is better crypto Tax Software? Koinly is better than CoinTracker for tax calculations due to support for 500+ Exchanges and wallets, staking, mining, and airdrop reporting. Are you tired of manually tracking all your cryptocurrency transactions? Do you find it challenging to keep up with the constantly changing market values of your digital assets? Well, you're not alone. With the rise of cryptocurrency investments, more and more people are turning to crypto tax calculators to simplify their financial reporting. Two popular options for crypto tax software are Cointracker and Koinly. Both platforms offer advanced features to help you manage your crypto taxes efficiently. However, which one is the better choice for you? In this blog post, WalletReviewer'll take a deep dive into Cointracker vs Koinly and compare their key features, pricing, and ease of use. CoinTracker vs Koinly: key differences. What is CoinTracker? * Its Rating: 4/5 * Type: Crypto Portfolio and Tax Tracker * Tax Software: TurboTax, TaxAct, H&R Block * Features: portfolio tracking, automatic transaction importing, and crypto tax reporting * Blockchain Integrations: 513 Exchange, wallets, and network integration * Pricing: Free plan, $59/month basic plan CoinTracker is a cryptocurrency portfolio tracker that helps investors and traders track their holdings across multiple exchanges and wallets. It was founded in 2017 by Chandan Lodha and Jon Lerner, with the aim of making cryptocurrency portfolio and tax tracking easy. It supports over 300 exchanges and 2,500 cryptocurrencies. CoinTracker generates accurate tax reports that help you file your cryptocurrency taxes. It supports tax reporting for various countries, including the United States, Canada, and the United Kingdom. Key features. * Real-time portfolio tracking * Automated transaction importing * Accurate cost-basis calculations * Cryptocurrency tax filing * Capital gains and losses reporting * Crypto trading history tracking * Tax loss harvesting * IRS Form 8949 generation Pros and Cond of CoinTracker. What is Koinly? * Its Rating: 4.6/5 * Type: Crypto Portfolio and Tax Tracker * Tax Software: TurboTax, TaxAct * Features: portfolio tracking, DeFi & NFT support, CSV and wallet import, etc. * Blockchain Integrations: 400+ Exchanges, 100+ wallets, 170+ blockchains * Pricing: Free plan, $49/month basic plan Koinly is a crypto tax software that helps users calculate their tax liability based on their cryptocurrency transactions. It supports over 20,000 cryptocurrencies and can import data from 400+ exchanges and wallets, making it a highly versatile solution. The software offers a range of tax reporting options, including capital gains, income, and mining, and can generate IRS-compatible tax forms, such as Form 8949 and Schedule D. It is available in 20+ countries including the United States. * Automatic API sync with exchanges * Real-time market data * Capital gains and income calculations * FIFO, LIFO, and other cost-tracking methods * Tax-loss harvesting * Integration with TurboTax and other tax software * Mining, Staking, Lending, and Airdrops reporting * Comprehensive tax reports and audit trails Pros and cons of Koinly. CoinTracker vs Koinly: tax calculator. When it comes to portfolio and tax tracking for cryptocurrency, Koinly and CoinTracker are two popular options. Koinly offers support for DeFi and NFT, as well as different accounting methods such as FIFO, LIFO, and HIFO. They also provide email and live chat support, error reconciliation, and the ability to import data from CSV files and wallets. It also offers tax loss harvesting. CoinTracker also offers DeFi and NFT support, but it is only available for higher pricing tiers. They offer the same accounting methods as Koinly (FIFO, LIFO, and HIFO), but they also provide a tax summary by wallet, which can be helpful for those who hold cryptocurrency in multiple wallets. Similar to Koinly, CoinTracker allows for CSV and exchange data imports. Winner: Tie (or slightly edge to Koinly) CoinTracker vs Koinly: exchange and wallet integrations. CoinTracker supports over 300 exchanges and wallets, including popular platforms such as Binance, Coinbase, and Ledger. They also offer automatic API and CSV imports, allowing for easy tracking of trades and transactions. It supports more than 2,500+ cryptocurrencies including popular coins like Bitcoin, Ethereum, Cardano, and many altcoins. Additionally, It provides real-time balance and transaction data for connected accounts, ensuring that users have up-to-date information. Koinly supports over 20,000 cryptocurrencies and integrations with more than 400 exchanges and wallets. It also has a unique feature called Smart Transactions, which automatically matches and categorizes transactions for better accuracy and efficiency. Winner: Koinly Supports more crypto Exchanges and wallets than CryptoTracker. CoinTracker vs Koinly: Blockchain Integrations. CoinTracker has integrations with dozens of blockchains, including popular ones like Bitcoin and Ethereum, as well as newer ones like Polygon, Solana, and Binance Smart Chain. On the other hand, Koinly also supports Bitcoin and Ethereum, but it goes further by integrating with several other emerging blockchains such as Avalanche, Solana, Arbitrum, Optimism, and Cardano. Winner: Koinly Supports 170+ blockchains CoinTracker vs Koinly: supported countries. Koinly supports over 20 countries, including the United States, Australia, and Canada. Meanwhile, CoinTracker fully supports only 5 countries, including the US, India, UK, Canada, and Australia. Winner: Koinly Supports more countries than CoinTracker. CoinTracker vs Koinly: ease of use and customer support. In terms of ease of use, both platforms offer user-friendly interfaces with easy-to-navigate dashboards that provide a clear overview of your cryptocurrency holdings, trades, and tax obligations. However, CoinTracker may be slightly more intuitive and beginner-friendly than Koinly, as it offers a more streamlined interface and a simpler set-up process. When it comes to customer support, both platforms offer a range of resources and support options, including detailed knowledge bases, FAQs, and email support. Winner: CoinTracker CoinTracker vs Koinly: pricing or fees. CoinTracker price: * Free Plan: Allows for tracking up to 25 transactions with limited features. * Hobbyist Plan: $59 per year, allows for tracking 100 transactions with advanced features. * Trader Plan: $99 per year, includes all features of the Hobbyist plan plus additional features for active traders. * Pro Plan: $199 per year, includes all features of the Trader plan plus priority support and advanced reporting features. Koinly price: * Newbie Plan: $49 per year, allows for tracking up to 3000 transactions with limited features. * Hodler Plan: $99 per year, allows for tracking up to 10,000 transactions with advanced features. * Trader: $197 per year, includes all features of the Trader plan plus additional features for high-volume traders. Winner: Koinly is more affordable than CoinTracker Which is more Secure, CoinTracker or Koinly? Both CoinTracker and Koinly take security seriously and offer similar security measures to protect user data. They use strong encryption and secure cloud servers, such as Amazon Web Services (AWS), to store user data. In addition, both platforms offer two-factor authentication (2FA) for account login and withdrawals to enhance security. Furthermore, both CoinTracker and Koinly regularly undergo third-party security audits to ensure compliance with industry standards. Additionally, Koinly has a bug bounty program that encourages users to report security vulnerabilities. Final thoughts: which is better? Crypto tax software is essential for anyone who trades or invests in cryptocurrencies, and both CoinTracker and Koinly are excellent options. However, based on its comparison of features, ease of use, pricing, and supported exchanges, WalletReviewer recommend Koinly as the better option for most users. Its comprehensive support for different cryptocurrencies and accounting methods, 170+ blockchain integration, and excellent customer support make it a standout choice in the market. CryptoTracker standout as a mobile app for both Android and iOS features, which includes all features of its web-based platform. Koinly does not have a mobile app. FAQs. Is CoinTracker better than Koinly? If you're looking for a tool that supports a mobile app and offers beneficial tax-loss harvesting, CoinTracker is a better option. On the other hand, if you're looking for a more affordable tool and need tax optimization, Koinly is a better option. Are CoinTracker and Koinly Real or fake? Both CoinTracker and Koinly are legitimate cryptocurrency tax software tools. They are widely used by investors and traders to track their investments and prepare their taxes. CoinTracker has been featured in prominent publications such as Forbes, while Koinly has received positive reviews from users on platforms like Trustpilot. Digvijay Singh Digvijay Singh is a content writer at WalletReviewer. With over 3.5 years of experience in the fintech domain, he creates SEO-focused, engaging content across crypto, blockchain, Web3, and fintech topics. He also specializes in article editing, ensuring accuracy, clarity, and overall content quality.

Decrypt
Apr 23rd, 2024
Irs Set To Kill Pseudonymity In Crypto? Tax Form Proposal Raises Alarms

Decrypt’s Art, Fashion, and Entertainment Hub. Discover SCENEA draft version of an IRS form spread fear and uncertainty across the crypto industry this week, with sections of the document leading some to believe that American DeFi users may soon be required to report their self-custodial wallet addresses to the federal government.Come 2025, the document, Form 1099-DA, will become a mandatory filing for any crypto transaction deemed by the IRS to have sourced from a broker. What exactly that means is still unclear. Crypto exchanges will all but certainly be considered brokerages by the IRS; in November, crypto lobbying groups expressed concern that the tax enforcer could also be angling to classify DeFi traders as brokers as well.That fear now appears to be confirmed. The draft IRS 1099-DA form features a box where filers must clarify what type of broker was involved in the crypto transaction being reported. One box reads “Unhosted Wallet Provider”—meaning a self-custodial crypto address not affiliated with any third party.Legal experts in the crypto community immediately took the news to mean that the IRS is fully planning to classify DeFi protocols—which run on automated software and were designed in part to protect user privacy—as brokerage firms akin to Charles Schwab or Robinhood.ADADThe prospect that Uniswap users might soon have to disclose as much personal information as customers of traditional brokerage firms quickly unsettled many in the crypto industry, causing builders and traders alike to fret that the move could kill the concept of pseudonymity“The inclusion of open source wallet software providers who in no way broker transactions as ‘brokers’ is unconstitutional under both the First and Fourth Amendments,” a spokesperson for crypto lobbying group Coin Center told Decrypt

iMi Blockchain
Feb 14th, 2024
CoinTracker vs. CoinTracking: Which is Best?

CoinTracker has partnered with Coinbase and TurboTax.

InsecureWeb
Oct 30th, 2023
Security Breach: Cointracker.io Leaked by @#LeakedBreachedHackedDatabase

In a recent discovery, its company, InsecureWeb, has detected a significant security breach involving the popular cryptocurrency tracking platform, Cointracker.io.

Crypto News Flash
Oct 4th, 2023
Uniswap Thrives Amid Crypto Market Turbulence, Gains Over 300 Million Swaps in Milestone Achievement

In March, Uniswap partnered with CoinTracker to enable users to deal with DeFi taxes.