Full-Time

Marketing CRM Lead

Updated on 7/26/2026

Root Insurance

Root Insurance

1,001-5,000 employees

Direct-to-consumer auto insurer with telematics

Compensation Overview

$103k - $128.5k/yr

+ Bonus + Equity

Remote in USA

Remote

Remote within the United States.

Category
Growth & Marketing (1)
Required Skills
Data Science
Data Analysis

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Requirements
  • Experience leading large-scale migrations of customer communications
  • Demonstrated success rebuilding and maintaining email sender reputation, IP health, and deliverability performance in complex environments
  • Deep understanding of email authentication protocols and deliverability infrastructure
  • Experience developing communication governance models across multiple business stakeholders
  • Strong understanding of customer lifecycle communications, operational messaging, transactional messaging, and marketing communications
  • Proven ability to balance technical platform requirements with customer experience, brand expression, compliance considerations, and business goals
Responsibilities
  • Serve as the primary technical owner of Root's Braze platform, including architecture, configuration, governance, administration, and optimization
  • Lead the strategic migration and consolidation of customer communications from multiple internal systems and ownership groups into Root's centralized CRM ecosystem
  • Translate complex operational, servicing, product, and lifecycle communications into scalable, brand-aligned journeys within Braze and related marketing technologies
  • Design, build, launch, monitor, and optimize customer engagement programs across email, SMS, push, in-app messaging, and emerging channels
  • Design and execute customer journeys that support acquisition, remarketing, retention, servicing, and re-engagement initiatives
  • Develop audience segmentation strategies and activation frameworks to improve targeting, engagement, conversion, and customer experience outcomes
  • Lead experimentation efforts across messaging, creative, audience selection, timing, channel mix, personalization, and customer journey design
  • Collaborate with Analytics and Data Science teams to measure campaign effectiveness, evaluate incrementality, and identify optimization opportunities
  • Own Root's email deliverability strategy, including IP reputation management, domain health, authentication protocols, sender reputation monitoring, warming strategies, and inbox placement optimization and suppression frameworks
  • Partner with Marketing, Product, Operations, Engineering, Brand, and Creative teams to operationalize customer communications while ensuring Root's evolving brand identity is consistently and effectively represented across all customer communication channels
  • Partner with Engineering teams to implement and maintain customer events, integrations, data feeds, automated workflows, and technical requirements that support CRM programs and customer journey orchestration
  • Monitor, report to the Executive Leadership Team, and optimize email, SMS, and customer engagement performance metrics; develop reporting frameworks and executive-level dashboards that provide visibility into communication health and business impact
  • Troubleshoot platform, campaign, and deliverability issues to ensure reliable execution and performance
  • Stay current on emerging trends, technologies, and best practices in email, SMS, lifecycle marketing, deliverability, accessibility, customer engagement, AI-enabled capabilities, and marketing technology, translating those insights into measurable improvements

Root Insurance sells auto insurance through a digital-first, direct-to-consumer model. A smartphone app collects driving data to calculate a personalized premium, and customers purchase and manage coverage online without traditional agents. By using telematics and avoiding agents, it lowers costs and passes savings to customers, focusing on fair pricing for good drivers. Its goal is to make auto insurance affordable and easy to use for good drivers through a data-driven, online experience.

Company Size

1,001-5,000

Company Stage

IPO

Headquarters

Columbus, Ohio

Founded

2015

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Simplify Jobs

Simplify's Take

What believers are saying

  • Root's partnership channel including Carvana, Toyota, and Freeway grew new writings nearly 30% year-over-year in Q1 2026.
  • Root achieved 47% annualized return on equity and record $35.9 million net income in Q1 2026 through pricing and underwriting improvements.
  • Root's closed-loop AI system analyzes nearly 37 billion miles of telematics data to refine pricing and reduce fraud continuously.

What critics are saying

  • Gross premiums fell 5% to $389 million despite 9% policy growth, signaling aggressive rate cuts to compete with Progressive and Allstate.
  • Progressive's Snapshot and Allstate Drivewise are eroding Root's mass-market segment via price discounts, exploiting commoditized telematics data.
  • Customer reviews show unpredictable renewal price spikes that undermine Root's fair pricing promise, risking high churn among price-sensitive drivers.

What makes Root Insurance unique

  • Root prices policies almost entirely based on driving behavior via smartphone telematics, ignoring demographics and credit scores.
  • Root embeds real-time, data-driven quotes directly into partner apps like Jerry, enabling quote-to-bind in minutes.
  • Root automates agent onboarding into a 24-hour digital appointment program, appointing over 7,500 independent agents since 2025.

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Benefits

Flexible Work Hours

Remote Work Options

Health Insurance

401(k) Retirement Plan

Paid Sick Leave

Paid Holidays

Growth & Insights and Company News

Headcount

6 month growth

0%

1 year growth

1%

2 year growth

1%
Kalkine
Jul 15th, 2026
Root, Inc.'s strong Q1 results couldn't save it from the sector's cycle-peaking fears.

Root, Inc.'s strong Q1 results couldn't save it from the sector's cycle-peaking fears. 15 July 2026 11:51 AM PDT Summarize with AI You are reading a free article with opinions that may differ from the recommendation given by Kalkine in its paid research reports. Become a Kalkine member today to get access to its research reports, in-depth technical and fundamental research. Learn more Key highlights. * Root's own Q1 results were genuinely strong, with net income nearly doubling to $35.9 million and its combined ratio improving to 91.4%. * Despite this company-specific strength, the stock is falling amid broader P&C insurance sector weakness triggered by peer Progressive's results. * Analyst consensus remains a cautious 'Hold' with an average price target of $86, well above current trading levels. * The disconnect between Root's own improving fundamentals and its falling stock price highlights investor anxiety about the sustainability of the industry's favorable underwriting cycle. If you looked at Root, Inc.'s (NASDAQ: ROOT) own recent quarterly results in isolation, with no knowledge of what's happening elsewhere in the property and casualty insurance sector, you'd have a hard time explaining why the stock is falling today. Q1 net income nearly doubled to $35.9 million, and the company's combined ratio - the key measure of underwriting profitability, where a lower number indicates better performance - improved to 91.4%. Both figures represent genuinely strong execution, not marginal or ambiguous results open to differing interpretation. A combined ratio of 91.4% is a healthy underwriting result, indicating Root collected meaningfully more in premiums than it paid out in claims and expenses during the period, a sign of disciplined pricing and effective risk selection. Combined with net income nearly doubling year-over-year, these results would typically be expected to support, if not outright drive, a positive stock price reaction on their own merits. Instead, Root shares are falling today, and the explanation lies entirely outside the company's own results: broader P&C insurance sector weakness, triggered by peer Progressive's disclosure of elevated catastrophe losses and a rising combined ratio, is dragging down insurance names across the board, Root included, regardless of Root's own comparatively strong quarterly performance. This creates a genuinely interesting divergence for investors to parse: is Root's stock price today reflecting company-specific fundamentals, or is it primarily a function of sector-wide sentiment that has, at least temporarily, decoupled from Root's own underlying execution? The fact that a company posting nearly doubled net income and an improved combined ratio is still trading lower on the day suggests sector sentiment is, for now, dominating individual company fundamentals in how the market is pricing P&C insurance stocks. The specific concern investors appear to be weighing is less about any single quarter's results and more about the sustainability of the favorable underwriting cycle that has supported strong profitability across the P&C insurance industry, including Root's own improved 91.4% combined ratio. If Progressive's catastrophe loss and combined ratio pressures represent the early signs of that favorable cycle turning industry-wide, then Root's own strong Q1 results may be viewed as a lagging indicator of conditions that are already beginning to deteriorate elsewhere, rather than evidence that Root is somehow immune to whatever pressures are affecting its larger peer. Analyst consensus remains a cautious 'Hold' with an average price target of $86, a level that sits well above the stock's current trading price, suggesting that even amid today's sector-driven weakness, the sell-side community sees meaningful potential upside from current levels based on Root's own fundamental trajectory. That gap between a well-above-market consensus target and today's sector-driven selloff is precisely the tension investors will need to resolve over coming quarters: whether Root's own genuinely strong execution, reflected in today's Q1 figures, proves durable enough to eventually decouple the stock from the broader industry cycle-peaking concerns currently weighing on sentiment, or whether the entire P&C sector, including a strong performer like Root, is headed for a broader multi-quarter reset as the hardening market cycle matures. FAQs. Q: How strong were Root's actual Q1 results? A: Net income nearly doubled to $35.9 million, and the company's combined ratio improved to 91.4%, both genuinely strong underwriting and profitability metrics. Q: Why did the stock fall despite these strong results? A: The decline reflects broader P&C insurance sector weakness triggered by peer Progressive's results, which is affecting insurance stocks industry-wide regardless of individual company performance. Q: What is the current analyst price target on Root? A: The consensus rating is 'Hold' with an average price target of $86, well above the stock's current trading levels. Download Free Report - Explore 3 Stock Ideas & Industry Insights Unlock 3 stock ideas and key industry insights in its free report. This information is general in nature and does not consider your personal objectives, financial situation, or needs. It is not financial advice. All investments involve risk - consider independent advice before making any investment decisions. Disclaimer:

Yahoo Finance
Mar 20th, 2026
Root's Q4 revenue climbs 21.5% to $397M, but stock drops 26.5% despite earnings beat

Root reported Q4 revenues of $397 million, up 21.5% year on year, exceeding analyst expectations by 3.3%. The technology-driven auto insurer, which uses mobile apps and data science to price policies based on individual driving behaviour, also beat analysts' EPS and net premiums earned estimates. Despite the strong results, Root's shares have fallen 26.5% since reporting and currently trade at $44.87. The 33 property and casualty insurance stocks tracked reported a strong Q4 overall, with revenues beating consensus estimates by 2.9% as a group. However, share prices across the sector have declined 8% on average since the latest earnings results. Root pioneered a data-driven approach to auto insurance that rewards good driving habits.

Yahoo Finance
Feb 27th, 2026
Root Inc. delivers record 2025 results with 29% revenue growth and $40M net income

Root Inc., a US-based insurance provider, reported record 2025 results with revenue growing 29% and net income reaching $40 million, up 30% year-over-year. Gross Written Premium rose 16%, whilst policies in force doubled compared to 2024. The company finished the year with $312 million in unencumbered capital and expanded coverage to 80% of the US population. AI-driven pricing models increased customer lifetime values by over 20%. Root also secured partnerships including a telematics-based insurance initiative with Toyota. Despite full-year Adjusted EBITDA reaching $132 million, Q4 net income declined $17 million to $5 million due to reinvestment in marketing and partnerships. The company expects lower net income in 2026 as it prioritises new business acquisition.

Yahoo Finance
Feb 25th, 2026
Root's Q4 revenue beats estimates by 3.3% at $397M, stock surges 12.2%

Root, a digital auto insurance company, reported fourth-quarter revenue of $397 million, exceeding analyst estimates by 3.3% and growing 21.5% year-on-year. The company's shares jumped 12.2% following the results. Net premiums earned reached $367.3 million, beating estimates of $355.2 million with 22.6% year-on-year growth. Root posted a GAAP profit of $0.31 per share, significantly above the consensus estimate of negative $0.48 per share. The combined ratio came in at 99.7%, beating analyst expectations of 105%. The company, which uses mobile apps and data science to price policies based on individual driving behaviour, has grown revenue at a 34.3% compound annual growth rate over the past five years. Root's market capitalisation stands at $896.6 million.

Insider Monkey
Oct 4th, 2025
Root Insurance (ROOT) Expands to Washington, Completes West Coast Coverage

On September 23, the company's subsidiary, Root Insurance, announced its entry into Washington state.