Head of Product Marketing

Anthropic is apparently building a vibe-coding competitor to Lovable. Leaked screenshots are currently causing a stir in the tech industry: Anthropic is reportedly working internally on an app builder for its AI assistant Claude, which would enable users to create applications directly from simple text inputs. Anthropic has not yet officially confirmed the reports, but the circulating images are turning heads. What the leaked images show. The screenshots published on the platform X point to a new feature within Claude that would allow users to generate complete applications directly in the chat. These are said to include AI chatbots, photo galleries, and landing pages created on the basis of simple prompts. If this proves true, Claude would be expanded into a full app development platform. A logical next step: Claude Code as the foundation. Twice a week for free - never miss a story! Such a feature would connect seamlessly with Anthropic's existing developer products. With Claude Code, the company already offers a powerful tool for developers that handles complex programming tasks directly in the command line. An integrated app builder would be a consistent extension of these capabilities, also appealing to less technically experienced users. The combination of Claude Code in the background and an intuitive no-code interface in the foreground could give Anthropic a significant advantage over pure vibe-coding startups. While specialist providers must build their own infrastructure, Anthropic could draw on an already established, high-performance language model. Lovable in the crosshairs as a direct competitor. The Swedish vibe-coding pioneer Lovable, founded in Stockholm in 2023 by Anton Osika and Fabian Hedin, is considered one of the most exciting European tech startups in recent times. In December 2024, the company raised $330 million at a valuation of $6.6 billion, more than tripling its value compared to July 2025. Investors include Accel, Creandum, CapitalG, and Melo Ventures. Lovable is responding to the growing competitive pressure with, among other things, an active acquisition strategy: founder Osika announced plans to actively seek out teams and startups wishing to join the company, and hired Théo Daniellot as an experienced M&A executive. Anthropic is systematically expanding its product portfolio. The possible entry into the vibe-coding market is not the first step by which Anthropic has moved into established market segments. The company had previously introduced an AI-powered legal tool that had put pressure on European legal tech startups. Analysts such as Jackson Ader of KeyBanc had warned at the time that other industries could follow legal tech. Whether and when Anthropic will officially announce the app builder remains to be seen. What is clear, however, is this: should the product actually appear, it is likely to significantly intensify competition in the vibe-coding segment and raise anew the question of how much space specialized startups can retain in the long term alongside the major AI platforms. Aus Datenschutz-Gründen ist dieser Inhalt ausgeblendet. Die Einbettung von externen Inhalten kann in den Datenschutz-Einstellungen aktiviert werden:

Anthropic is reportedly developing a vibe-coding product to compete with Swedish startup Lovable, according to leaked images showing new features in its Claude chatbot. The images reveal an in-chat app builder allowing users to generate applications, including AI chatbots and landing pages, from simple prompts. The move would position Claude as a full-stack app creation platform, directly challenging Lovable, which raised $330 million at a $6.6 billion valuation in December 2024. Stockholm-based Lovable's backers include Accel, Creandum and Google's CapitalG. Lovable's head of growth Elena Verna recently identified Big Tech firms like Anthropic as more concerning than smaller competitors. The startup is now pursuing acquisitions, having hired a former Revolut executive to lead M&A efforts. Neither Lovable nor Anthropic has commented on the reports.

How to build an AI Roleplay app with Lovable and Avaturn. See how Avaturn Live built an AI Roleplay app with Lovable to make sales practice more realistic April 08, 2026 Sales training works best when people can practice in realistic conversations. It is one thing to read a script or review a playbook. It is another to respond to objections, ask better questions, and build confidence through repetition. That is exactly why AI Roleplay is such a strong use case for avatars. To show what this looks like in practice, Avaturn Live built a live sales roleplay demo product with Lovable: ClozerAI. The idea behind it was simple. Use Lovable to build the product quickly, and use Avaturn.live to add the avatar layer that makes the interaction feel more human. The result is a much more engaging training experience than a text-only chatbot. Why AI Roleplay is a strong use case. A good roleplay tool should do more than simulate a chat. It should help users practice real conversations. That is why AI Roleplay works so well for sales training. Instead of waiting for a manager or teammate to join a practice session, reps can train whenever they want. They can repeat the same scenario multiple times, test different approaches, and improve in a lower-pressure environment. For sales teams, that means: * - more consistent practice * - less scheduling friction * - more repetition * - better access to training * - a lower-cost alternative to live-only roleplay An AI roleplay experience is also available 24/7, which makes it easier to support ongoing training without the limits of calendar-based coaching. What Avaturn Live built with Lovable. For this use case, Avaturn Live built a practical example of how Lovable and Avaturn.live can work together. In this setup, Lovable handles the product foundation. It helps teams move quickly from idea to app, which makes it a great fit for building focused tools like sales trainers, coaching products, and AI roleplay experiences. Avaturn adds the part that makes the product feel alive: a real-time avatar that becomes the conversation partner. This combination works especially well because each platform solves a different part of the experience: * - Lovable helps you build and launch the app * - Avaturn adds the human-facing avatar interaction * - together, they create an AI Roleplay experience that feels more natural and more useful for practice In other words, Lovable gives you the structure, and Avaturn gives you the presence. Why avatars make AI Roleplay more effective. There are already many AI tools for training and coaching. But not all of them feel realistic. What avatars add is presence. Instead of typing into a simple chat interface, the user interacts with a visible conversation partner. That small change can make roleplay feel much closer to a real sales conversation. That matters because sales is not only about knowing what to say. It is about how you say it, when you say it, and how confidently you respond when the conversation changes. With avatars, AI Roleplay becomes: * - more immersive * - more engaging * - more memorable * - more human This is one of the clearest use cases for Avaturn. The avatar is not there just for visual effect - it helps create a better training experience. Build something similar with Lovable. This project is not just a demo. It is also a practical example of how developers can build similar products. If you want to create your own AI Roleplay app, you can start with its Lovable template here. This kind of setup can be used for: * - sales roleplay * - objection handling practice * - onboarding simulations * - coaching tools * - customer conversation training * - other avatar-based training products For Avaturn, this is another strong example of how avatars can be used in real products.