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Full-Time

Manager – Pricing Analytics

Posted on 5/10/2024

Hello Fresh

Hello Fresh

10,001+ employees

Meal kit delivery service with fresh ingredients

Food & Agriculture
Consumer Goods

Compensation Overview

$116.3k - $155kAnnually

Mid, Senior

New York, NY, USA

Category
Strategy Development
Business & Strategy
Required Skills
Python
SQL
Google AdWords
Marketing
Data Analysis
Requirements
  • MSc in Business, Economics, Math or other quantitative discipline
  • 4+ years of professional work experience with experience in pricing analytics
  • Outstanding technical skill in SQL and Excel, experience with Python preferred
  • Extensive experience devising and measuring the effectiveness of couponing initiatives in e-commerce using A/B testing
  • Solid understanding of digital advertising (Adwords, Facebook)
  • Solid understanding of econometric models (price elasticity of demand, revenue management etc…)
  • Basic understanding and use of most common machine learning algorithms
  • Experience building end-to-end data solutions utilizing a mix of the above
Responsibilities
  • Own the end to end price testing strategy and framework → from modeling, AB testing, and implementation
  • Serve as a technical thought leader and build models on innovative pricing topics like geo-segmented pricing and recipe-based pricing
  • Develop frameworks, including but not limited to reports, processes, and analytical approaches to address price discrimination opportunities
  • Report to the company executive leadership, translating directional feedback from internal and external executives into tangible next steps and outputs
  • Collaborate with data science, finance, and marketing to develop a consistent approach to measure the impact of discounts with regards to gross and net revenue, short- and long-term (customer) profitability, and cross-effects to Marketing budgets
  • Continuously innovate our price and discount structure to constantly generate an uplift vs competition

HelloFresh offers a meal kit delivery service that provides fresh, pre-portioned ingredients and easy-to-follow recipes to customers' homes. The subscription model allows users to select from various meal plans tailored to their dietary preferences, with the flexibility to skip weeks or cancel anytime. What distinguishes HelloFresh from competitors is its emphasis on fresh, seasonal produce and sustainable sourcing. The company's goal is to simplify meal preparation while promoting healthy eating and environmentally responsible choices.

Company Stage

Pre-seed

Total Funding

$646.4M

Headquarters

Berlin, Germany

Founded

2011

Growth & Insights
Headcount

6 month growth

11%

1 year growth

22%

2 year growth

47%
Simplify Jobs

Simplify's Take

What believers are saying

  • Partnerships with brands like Colavita and Hidden Valley Ranch enhance HelloFresh's menu diversity and customer appeal.
  • Collaborations with organizations like No Kid Hungry highlight HelloFresh's commitment to social responsibility, potentially boosting its brand image.
  • The creation of 300 jobs at a new distribution center indicates potential for growth and expansion.

What critics are saying

  • The closure of distribution centers and significant layoffs suggest potential financial instability and declining sales.
  • Fines for electronic marketing violations could damage HelloFresh's reputation and lead to increased regulatory scrutiny.

What makes Hello Fresh unique

  • HelloFresh's focus on fresh, pre-portioned ingredients and easy-to-follow recipes sets it apart from traditional grocery delivery services.
  • The company's commitment to sustainability and seasonal produce appeals to environmentally conscious consumers, unlike some competitors who may not prioritize these values.
  • HelloFresh's flexible subscription model, allowing customers to skip weeks or cancel anytime, offers greater convenience compared to more rigid meal kit services.

Benefits

Competitive Salary & 401k

Generous Parental leave & Flexible PTO

Health, vision, & dental insurance

75% discount on HelloFresh Subscription

Snacks, coffee, & catered lunches

Company sponsored outings

INACTIVE