Full-Time

Planning Manager

Media

Posted on 9/18/2024

Publicis Groupe

Publicis Groupe

10,001+ employees

Global leader in marketing and communications

Consulting
Consumer Software
Enterprise Software

Mid, Senior

London, UK

Category
General Marketing
Growth & Marketing
Required Skills
Data Analysis
Requirements
  • Be passionate about multi-media channel planning based on data-led insights and have experience as a Planning Manager in a previous role where you've created strategies and plans to meet client needs
  • Be an assured presenter, confident and collected. Excellent communication skills are critical
  • Be a confident multitasker, comfortable in fast paced environments
  • Take a detail oriented approach and take great pride in delivering outstanding work across every campaign
  • Have strong account management skills to ensure seamless delivery, build trust and develop an effective working relationship with Adobe and internal stakeholders
  • Previous experience working on a tech client
  • Worked with clients in an international setting
Responsibilities
  • Develop effective, efficient and exciting cross channel media strategies, rooted in unquestionable rationale, for some of Adobe’s key products such as Photoshop, Illustrator, Express and Acrobat
  • Manage campaigns from Brief to PCA, with the support of the Business Director and Planning Exec
  • Work collaboratively with the marketing team at Adobe to take them on a journey through plan creation, digital implementation and post campaign analysis
  • Forging strong working relationships with the digital activation team and media vendors alike
  • Ensuring accurate & timely campaign activation
  • Maintaining financial accuracy and tracking, with the support of a planning exec
  • Supporting the development of a planning executive
  • Contribute to test & learn programmes to improve Adobe’s media effectiveness in partnership with the Digital Strategy Director, EMEA Business Director and the Digital Activation Team
  • Ensure high quality data delivery for Adobe, together with the relevant digital specialists
  • Effectively analyse historical campaigns to integrate learnings into future campaigns, together with the analytics teams within Adobe.pub and Adobe
  • Move Adobe towards a 'full-funnel' approach combing lower and upper funnel media to maximize efficiency and effectiveness
  • Manage and coach a planning executive
  • Always seek out new and improved planning approaches, partners, data sets, processes and ways of working to continuously improve the team

Publicis Groupe specializes in marketing, communications, and digital transformation for a wide range of clients, including well-known brands like Toyota and McDonald's. The company provides services such as advertising, media planning and buying, digital marketing, and public relations. Its products work by combining data, technology, and creative strategies to create customized solutions that help clients grow and engage with their audiences. What sets Publicis Groupe apart from its competitors is its 'Power of One' approach, which integrates various agencies and services to offer cohesive and effective solutions. The company's goal is to drive client success through tailored strategies that enhance their market presence.

Company Stage

IPO

Total Funding

$32M

Headquarters

Paris, France

Founded

1926

Simplify Jobs

Simplify's Take

What believers are saying

  • Publicis Groupe's focus on AI innovation positions it well for future technological advancements.
  • Expansion into Eastern Europe offers new growth opportunities for Publicis Groupe.
  • Stable leadership under Arthur Sadoun supports long-term strategic planning.

What critics are saying

  • Integrating Wibilong may pose operational challenges and cultural clashes within Publicis Groupe.
  • Eastern European expansion could face regulatory scrutiny and compliance challenges.
  • Continuity under Arthur Sadoun may risk strategic rigidity if market conditions change.

What makes Publicis Groupe unique

  • Publicis Groupe's acquisition of Wibilong enhances its AI-driven platform capabilities.
  • The acquisition of Advertise BG expands Publicis Groupe's reach into Eastern European markets.
  • Bizon acquisition strengthens Publicis Groupe's e-commerce capabilities, especially on Amazon.

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