Simplify Logo


Business Intelligence Analyst III

Digital Marketing + Email

Posted on 3/8/2023

The Pokémon Company

The Pokémon Company

51-200 employees

Provides Pokémon games, anime, and goods information

Consumer Goods

Compensation Overview

$102k - $120.7k

Junior, Mid, Senior

Bellevue, WA, USA

Required Skills
Data Analysis
Google Analytics
  • Five (5) to seven (7) years of relevant professional experience or a demonstrated equivalent level of expertise
  • Bachelor's degree in a related field or a demonstrated equivalent level of applicable experience
  • 3+ years or more providing analytics in the marketing space
  • Experience with Google Analytics, Adobe Analytics or similar web analytics tool
  • Experience with data visualization through Looker, Tableau or similar tools
  • Expert user of SQL for data analysis
  • Excellent statistics background and ability to explain analytical methodologies to simply and thoroughly
  • Ability to work and communicate across multiple marketing teams and marketing domains
  • Experience with modern programming languages (Python, JavaScript, etc.) a plus
  • Experience in marketing optimizations methodologies like A/B testing a plus
  • Passion for Pokémon: Develops an understanding of the Pokémon brand, the impact it has on our people, culture, business, fans, and communities, and applying that knowledge and passion to everything you do
  • Challenging the Expected: Approaches challenges with curiosity and creativity, embracing the possibility of failure as an opportunity to learn something new, develop innovative ideas, solve complex problems and identify unique opportunities
  • Integrity and Respect: Demonstrates integrity and respect by leading with empathy, listening to others, seeking out different perspectives, and taking personal responsibility for decisions, actions, and results
  • Dedicated to Quality: Takes ownership to maintain and promote high standards, looks for new ways to learn and improve, and embraces a growth mindset to seek and apply feedback from others in an effort to continuously improve
  • Building Relationships: Develops and strengthens relationships, adopting a “team first” mentality and working collaboratively to solve problems and meet shared goals
  • Delighting Customers: Listens and understands the interests and needs of our customers and stakeholders, making them feel heard and important, and embracing these learnings to continue delivering a unique Pokémon experience
  • Job Summary: The business intelligence analyst will drive change for the marketing organization through influence of analytics and data insight capabilities within The Pokémon Company International. This position will be primarily responsible to deliver against marketing analytics roadmaps and deliver recommendations across marketing teams (Digital Marketing and Email channels). This role will function as an analytic SME for the Email and Digital Marketing stakeholders and act as the analytical engine of the company to provide insights, support and optimization on email marketing campaigns and web analytics for Poké In addition, this position will assist with the data strategy and measurement optimization for our digital presence and marketing initiatives. The ideal candidate must have excellent communication skills, be self-directed, collaborative, drive accountability and have a keen ability to analyze data to identify and communicate patterns
  • FLSA Classification (US Only): Exempt
  • People Manager: No
  • Own all parts of the analytics analysis from design, development, analyzing, interpreting, and summarizing data findings to Email and Digital Marketing Teams
  • Identify valuable patterns and insight across Email and Digital marketing teams to drive impact on improvements for the marketing organization
  • Drive recommendation and optimization solutions for automating data collection on marketing platforms and products
  • Analyze data using statistics and other methodologies to solve business problems such as A/B testing recommendations
  • Become an analytic SME for high value and high impact projects to represent BI interests
  • Own and deliver the BI roadmap for each workstream for marketing pillars
  • Integrate relevant information and disparate data sources in developing analysis, insights, and recommendations
  • Effectively scope, size, and plan the development of analytical solutions and set expectations accordingly
  • Create dashboards and visualizations to track key performance indicators and effectively communicate trends
  • Work with marketing leadership to identify marketing goals, KPI and data strategy
  • Provide support for marketing product launches from analytics perspective

The Pokémon Company specializes in delivering extensive and timely Pokémon-related content through its comprehensive website which serves as a central hub for all things Pokémon, including games, anime, and merchandise. This focus ensures that employees are constantly at the forefront of web technology and content management systems, contributing to a dynamic and tech-savvy workplace. The company’s dedication to maintaining a rich repository of Pokémon culture not only promotes industry leadership in entertainment and merchandising but also fosters a creative and engaging environment for its staff.

Company Stage


Total Funding



Minato City, Japan



Growth & Insights

6 month growth


1 year growth


2 year growth



100% employer-paid healthcare premiums for you

Generous paid family leave

Employer-paid life insurance

Employer-paid long and short-term income protection insurance

US Employees: 401k Employer Matching

UK/IRE Employees: Pension Employer Contributions

Fitness reimbursement

Commuter benefit

LinkedIn learning

Comprehensive relocation package

Hybrid work environment