Growth Influencer Marketing Manager

About The Team:

This is a unique opportunity for a strategic, growth-focused candidate to take ownership and scale some of our most exciting performance marketing channels across both offline and online platforms. You’ll work in a high-performing, fast-growing team where collaboration and focus are key to achieving our shared growth goals.

We foster an engaging and supportive environment where every team member feels valued. You’ll have the trust and autonomy to manage channel budgets, creating innovative campaigns that drive results. We’re a fast-paced, forward-thinking team, always looking for ways to make an immediate impact, so adaptability and a proactive mindset are essential.

At HelloFresh, we are data-driven and performance-focused. We thrive on seeing the measurable contributions of our efforts to the overall success of the business. It’s this connection between our work and its impact that fuels our passion for growth and innovation within the marketing team.

About the Role: 

We are seeking a highly strategic, agile, and data-driven Performance Marketing Manager to lead and scale key online and offline growth channels for HelloFresh and Green Chef in the UK market. This well-rounded role requires expertise, across but not limited to;  influencer marketing, direct mail, inserts, and direct sales, offering a dynamic opportunity to drive customer acquisition and retention with innovative and performance-focused campaigns.

What You’ll Do:

• End-to-End Campaign Ownership: Take full ownership of campaign planning, execution, and performance analysis to drive growth across various marketing channels.
• Data-Driven Decision Making: Use insights from performance metrics and wider dashboards  to inform strategies, optimise campaigns, and identify opportunities for innovation and improvement.
• Collaboration & Stakeholder Management: Work closely with cross-functional teams, including Brand, Creative, and Analytics, to align campaign objectives and deliver impactful results. 
• Innovation & Testing: Develop and implement testing plans to refine strategies and keep campaigns forward-thinking and effective.
• Relationship Management: Build and maintain strong relationships with internal teams, external partners, and agencies to ensure seamless execution and long-term success.
• Strategic Optimisation: Analyse and report on campaign performance, using data to refine strategies and meet growth objectives
• Strong negotiation skills: with a track record of securing impactful collaborations and commercial agreements.

What We’re Looking For:

• A growth-focused marketer with experience managing a variety of online and offline channels.
• A proactive, agile thinker who thrives in a fast-paced environment and can pivot quickly to meet changing priorities.
• A strategic, data-driven mindset with a hands-on approach to campaign management and optimization.
• Excellent collaboration skills, with the ability to manage multiple stakeholders and projects simultaneously.

This is an exciting opportunity to work across diverse channels, innovate within a high-performing team, and make a measurable impact in the fast-moving world of growth marketing. If this sounds like you, we’d love to hear from you!

What You’ll Bring:

• Solid experience in growth marketing, with a strong focus on data-driven strategies and performance marketing.
• Proven experience managing influencer campaigns across Instagram, YouTube, and potentially other emerging channels like Podcasts.
• Excellent communication skills, with the ability to effectively build and manage relationships. Within a wide range of agencies, internal stakeholders and markets and different teams within the HelloFresh Group. 
• Highly organised, detail-oriented, and capable of managing multiple projects and campaigns simultaneously.
• Proficiency in Excel/Google Sheets and a strong analytical mindset, capable of interpreting data to optimise performance.
• Self-motivated, entrepreneurial, and adaptable, with a passion for growth and continuous improvement in a fast-paced environment.
• Extremely smart, analytical, and data-driven, with a background in growth marketing or consultancy.
• A proactive communicator who can present data and strategies effectively to diverse stakeholders.
• Ready to take ownership, drive impactful results, and thrive in a dynamic, high-performance team.

What you will get in return:

● 70% off HelloFresh or Green Chef boxes
● Company pension scheme
● Gym membership
● Bupa private medical insurance (including dental & family cover options)
● Electric vehicle scheme
● Mental health first aiders and an employee assistance programme
● Dog friendly office! (London site only)
● If in the office, enjoy a free breakfast every day
● Eye care scheme
● Cycle to work scheme
● Group Life Assurance

Location: The HelloFresh Farm, 60 Worship Street, EC2A 2EZ, London

Hybrid Working Policy
We offer a hybrid working policy for eligible roles, allowing flexibility to work from home and in the office. For more details on eligibility and how this applies to the role you’re applying for, please consult with your recruiter.

Next steps: Your application will be reviewed and if successful, a member of the Talent Acquisition Team will be in touch within 2 weeks.

You are required to cooperate with HelloFresh in all health and safety matters. You are responsible for ensuring you take reasonable care of your own health, and safety as well as others who may be affected by the work activities you undertake. You must report incidents immediately and actively raise health and safety-related concerns to your Line Manager.

If you are currently a HelloFresh employee, please make sure you have discussed your application with your Line Manager.