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Full-Time

Assistant Integrated Strategist

Confirmed live in the last 24 hours

Horizon media

Horizon media

Media agency specializing in advertising campaigns

Social Impact
Consumer Goods
Entertainment

Compensation Overview

$40k - $50kAnnually

+ Bonus

Entry

New York, NY, USA

Position requires onsite presence in New York.

Category
General Marketing
Growth & Marketing
Required Skills
Management
Marketing
Data Analysis
PowerPoint/Keynote/Slides
Requirements
  • Bachelor's degree, preferably with a concentration in Media Studies, Advertising or related field
  • Interest in the principles of advertising, marketing and media
  • Highly organized and good sense of time management
  • Ability to follow-through on tasks and be detail-oriented
  • Ability to work as part of a team
  • Strong written and verbal communication (ability to effectively and comfortably communicate and interact with clients and vendors)
  • Interest and familiarity with digital media
  • Excel and PowerPoint experience – with ability to speak about said experience in detail, is ideal
Responsibilities
  • Support and collaborate with strategist/senior strategist and vendors across a multitude of client deliverables
  • Support team members in day-to-day campaign planning, activation and account management/stewardship
  • Collaborate with Campaign Management team for ad trafficking and site tagging, ensuring tags are properly QA’d
  • Formatting and updating flowcharts and buy authorizations
  • Assist in billing, reconciliation and budget maintenance
  • Assist in reporting/analytics
  • Assist in development of media authorizations
  • Assist in actualizing media plans
  • Responsible for the creation of campaign post-launch information such as screenshots, links and delivery data to demonstrate proof of placement for clients
  • Perform basic functions in – and develop a foundational understanding of, key planning/analytical tools
  • Assist in developing target profile
  • Any research pertaining to media industry or client specific
  • Pull competitive reporting and assess data
  • Understand and use media management system/billing system
  • Compile specs documents and ensure all materials are received from creative agency and accurately trafficked
  • Traffic plan assets such as creative and required tracking tags
  • Prisma campaign set up
  • Set up 3rd party ad server/tracker system: follows through to ensure sites are enabled, functioning properly and all materials are received from creative agency
  • Execute Quality Assurance (QA) of tracking functionality and creative units to identify and solve any issues
  • Create campaign post launch information such as screenshots, hyperlinks and placement impression delivery information to demonstrate proof of placement for clients
  • Participate in client meetings, as appropriate
  • Participate in brand brainstorming discussions
  • Coordinate and manage logistics of vendor and/or client meetings (i.e. secure conference rooms, issue invites and agendas/call-in instructions, ensure participants are up to date)
  • Acquire basic understanding of number relationships, media math and terminology
  • Effectively interact with clients and other Horizon departments, i.e. buying, traffic, operations, campaign management
  • Further abilities with Microsoft Office Suite (PPT, Excel, etc.)
  • Learn HMI process, systems and tools
  • Participates in team brainstorms to kick off plan and RFP consideration set development
  • Monitor trends, tools, opportunities and applications in digital media environments, and appropriately apply that knowledge
  • Meets with subject matter experts and vendors from the social, video, and programmatic teams at frequency and consistency for educational and continued advancement
  • Learns how to create and present media specific documents such as RFPs, media plans, objectives and strategies decks, and other related functions
  • Collaborate with Horizon Media Analytics teams to aggregate data and ensure accuracy, validating data from internal and external teams
  • Monitor campaign pacing to ensure purchases match plan buy details, creative rotation, etc. Monitor for campaign performance to reach and exceed client goals. Work with team on optimization recommendations.

Horizon Media creates and manages advertising campaigns for a variety of clients, including brands and corporations. The company offers customized media solutions that encompass digital marketing, social media campaigns, and traditional advertising strategies. Clients pay for Horizon Media's expertise in executing effective campaigns, which helps them increase their visibility and engage with their target audiences. Horizon Media stands out from competitors by emphasizing diversity, equity, and inclusion in its work environment and campaigns. The company's goal is to amplify the presence of its clients in the market while reflecting the diverse communities it serves.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York City, New York

Founded

N/A

Simplify Jobs

Simplify's Take

What believers are saying

  • Horizon Media's leadership in sustainability, exemplified by hosting the Sustainable Media Summit, positions it as a forward-thinking agency committed to addressing climate change.
  • The company's diverse client base across industries like entertainment, sports, and health provides employees with varied and dynamic project opportunities.
  • Recognition through awards like the 2021 Campus Forward Award and partnerships with high-profile figures like Michael B. Jordan enhance the company's reputation and employee pride.

What critics are saying

  • The highly competitive media and advertising market requires Horizon Media to continuously innovate to maintain its leadership position.
  • Balancing diverse client needs while maintaining a strong focus on sustainability and DEI initiatives could strain resources and operational efficiency.

What makes Horizon media unique

  • Horizon Media's commitment to diversity, equity, and inclusion sets it apart in the media agency landscape, ensuring a work environment that reflects the diverse communities it serves.
  • Their strategic partnerships, such as with TikTok and the Earth Public Information Collaborative (EPIC), enable them to offer unique campaign opportunities and sustainability-focused initiatives.
  • Horizon Media's recognition as the largest U.S. media agency by AdAge Data Center 2023 underscores its industry leadership and extensive client reach.