Full-Time

VP – Experimentation

Mediabrands

Mediabrands

10,001+ employees

Global marketing solutions and media management division

Data & Analytics

$180,000 - $200,000

Employee stock purchase program

Senior, Expert

Remote in USA

Required Skills
Marketing
Requirements
  • Proven track record in leading experimentation or conversion rate optimization (CRO) initiatives at a global scale.
  • Deep understanding of statistical methods, A/B testing, multivariate testing, and the latest trends in experimentation, technology, and methodology.
  • Strong grasp of the statistical concepts that underpin experimentation such as pre- and post-test analysis, and geotesting/incrementality packages.
  • Advanced experience managing existing business relationships, partnerships, and alliances internally and externally.
  • Comfortable and skilled in providing strategic and operational intelligence when guiding clients through framework, design, and deployment.
Responsibilities
  • Develop and lead the global experimentation strategy to ensure its integration into all aspects of marketing campaigns and digital initiatives.
  • Work closely with the Global Intelligence head to identify opportunities for innovation and improvement across the board.
  • Foster a culture of testing and learning to encourage teams to embrace experimentation in their strategies.
  • Design and implement robust testing frameworks and processes to support scalable and data-driven decision-making that are underpinned and enhanced by proprietary technology.
  • Collaborate with internal teams and external partners to leverage the latest in technology and methodology for experimentation.
  • Develop the intelligence practice into a team of experimentation specialists to promote continuous learning and professional growth.
  • Measure and report on the impact of experimentation initiatives to continuously seek ways to improve outcomes and efficiency.

IPG Mediabrands, the media and marketing solutions division of Interpublic Group, is a global leader in the industry, managing over $47 billion in marketing investment for a diverse range of high-profile clients. The company's competitive advantage lies in its extensive network of full-service agencies and specialized business units, which have been recognized for their excellence with numerous awards. With a workforce of over 18,000 professionals in more than 130 countries, IPG Mediabrands fosters a diverse and inclusive culture, and is committed to delivering cutting-edge marketing solutions.

Company Stage

N/A

Total Funding

N/A

Headquarters

New York, New York

Founded

2007

Growth & Insights
Headcount

6 month growth

-3%

1 year growth

-8%

2 year growth

-12%