Business Overview 

KINESSO is the technology-driven performance marketing agency that sits at the very heart of IPG Mediabrands, providing actionable growth for both our agency partners and clients. We turn ‘action’ into ‘outcome’ for our clients, leveraging our unique capabilities in optimization, analytics, AI and experimentation. KINESSO has brought together the collective power of what was formerly Matterkind, Reprise, and Kinesso under one collective entity that will serve as the most powerful delivery engine in the industry. We have extensive offerings spanning across performance marketing and data and technology. Fueled by a deep understanding of consumer behavior, we offer an end-to-end engine of planning and optimization while also delivering on data-driven strategy for social platforms, actionable growth in e-commerce, and creating curated marketplaces specific to each client’s function and needs. The company has more than 6,000 employees operating in more than 60 countries. Learn more at www.KINESSO.com

Position Overview

Reporting to the Global Intelligence Lead, The VP of Experimentation will be a pivotal role within the Platforms & Intelligence team responsible for evangelizing a philosophy of systematic experimentation across IPG Mediabrands. This role will be responsible for developing and leading a global strategy to bring experimentation to life at scale, driving innovation, efficiency, and effectiveness in marketing campaigns across the organization.

This individual will spearhead the expansion of both proprietary and partner technologies to foster systematic testing across media, experience, creative, and technology for clients. By leveraging a diverse array of experimental techniques, such as A/B testing, multivariate testing (MVT), Geolift, Brandlift, incrementality studies, and automated experimentation, this role aims to embed a data-driven culture of continuous optimization and learning. Realizing this vision requires a collaborative effort, the VP of Experimentation will leverage the footprint of expertise of the wider Intelligence team while collaborating closely with agency analytics teams. Together, they will unlock new levels of marketing effectiveness and efficiency to ensure IPG Mediabrands remains at the forefront of the advertising industry’s technological evolution.

Responsibilities

• Develop and lead the global experimentation strategy to ensure its integration into all aspects of marketing campaigns and digital initiatives.
• Work closely with the Global Intelligence head to identify opportunities for innovation and improvement across the board.
• Foster a culture of testing and learning to encourage teams to embrace experimentation in their strategies.
• Design and implement robust testing frameworks and processes to support scalable and data-driven decision-making that are underpinned and enhanced by proprietary technology.
• Collaborate with internal teams and external partners to leverage the latest in technology and methodology for experimentation.
• Develop the intelligence practice into a team of experimentation specialists to promote continuous learning and professional growth.
• Measure and report on the impact of experimentation initiatives to continuously seek ways to improve outcomes and efficiency.

Required Skills and Experience

• Proven track record in leading experimentation or conversion rate optimization (CRO) initiatives at a global scale.
• Deep understanding of statistical methods, A/B testing, multivariate testing, and the latest trends in experimentation, technology, and methodology.
• Strong grasp of the statistical concepts that underpin experimentation such as pre- and post-test analysis, and geotesting/incrementality packages.
• Comfortable facilitating client workshops and discovery sessions as well as influencing / persuading stakeholders about the merits of systematic experimentation.
• Advanced experience managing existing business relationships, partnerships, and alliances internally and externally.
• Comfortable and skilled in providing strategic and operational intelligence when guiding clients through framework, design, and deployment.
• Kinesso does not require candidates to have a college degree.

Desired Skills and Experience

• Strong communication and project management skills.
• Substantial years of experience within experimentation.
• Experience within a media environment is advantageous.

DO NOT OVERWRITE BELOW

We See You 

At IPG Mediabrands, we are unified behind a commitment to fostering a culture of inclusion and belonging. Together, we shine through a set of shared values and behaviors. We take pride in our responsibility to our clients, communities, and to each other. We embrace differences and recognize the unique value that each of us brings to our community. 

We encourage you to apply, as unique backgrounds, perspectives, and lived experiences are welcomed.  

We See You at IPG Mediabrands.

Wage and Benefits

We offer a Total Rewards package that includes medical and dental coverage, 401(k) plans, flex spending, life insurance, disability, employee discount program, employee stock purchase program and paid family benefits to support you and your family. To give you the ability to better meet your personal needs, and in support of your physical and emotional well-being, you will receive discretionary time off days and company-wide Appreciation Weeks and Wellness Days.

We also offer a competitive Total Compensation package, including a competitive salary and eligibility for an annual discretionary incentive award or a relevant incentive award.

The salary range for this position is posted below.  Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position, market considerations, budgetary considerations, tenure and standing with the Company (applicable to current employees), as well as the employee’s/applicant’s skill set, level of experience, and qualifications.  

Employment Transparency

It is the policy of Mediabrands, division of the Interpublic group, to provide equal employment opportunities to all employees and applicants for employment without regard to race, color, ethnicity, gender, age, religion, creed, national origin, sexual orientation, gender identity, marital status, citizenship, genetic information, veteran status, disability, or any other basis prohibited by applicable federal, state, or local law. 

Please note this job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice. 

The employer will make reasonable accommodations in compliance with the American with Disabilities Act of 1990. The job description will be reviewed periodically as duties and responsibilities change with business necessity. Essential and other job functions are subject to modification. Reasonable accommodations may be provided to enable individuals with disabilities to perform the essential functions.  

For applicants to jobs in the United States: In compliance with the current Americans with Disabilities Act and state and local laws, if you have a disability and would like to request an accommodation to apply for a position with Mediabrands, please email [email protected].

About IPG Mediabrands

IPG Mediabrands is the media and marketing solutions division of Interpublic Group (NYSE: IPG). IPG Mediabrands manages over $47 billion in marketing investment globally on behalf of its clients across its full-service agency networks UM, Initiative and Mediahub and through its award-winning specialty business units Healix, Kinesso, MAGNA, Mediabrands Content Studio, Orion Holdings, Rapport, and the IPG Media Lab. IPG Mediabrands clients include many of the world’s most recognizable and iconic brands from a broad portfolio of industry sectors including automotive, personal finance, consumer product goods (CPG), pharma, health and wellness, entertainment, financial services, energy, toys and gaming, direct to consumer and e-commerce, retail, hospitality, food and beverage, fashion and beauty. The company employs more than 18,000 diverse marketing communication professionals in more than 130 countries. Learn more at www.ipgmediabrands.com.