Full-Time

Principal Product Marketing Manager

Confirmed live in the last 24 hours

Syrup

Syrup

1-10 employees

AI-driven email platform for SaaS personalization

AI & Machine Learning
Data & Analytics

Senior

Remote in USA

Required Skills
Market Research
SEO
Marketing
Requirements
  • 8+ years of experience in marketing, with a strong emphasis on product marketing.
  • Demonstrated experience developing GTM strategies for B2B SaaS.
  • Experience building, executing, and scaling cross-functional marketing programs.
  • Excellent leadership and team management abilities.
  • Scrappy – ability to think outside the box and bring innovative ideas.
  • Self-motivated and driven – able to work independently and remotely.
  • Strong desire to be part of a bigger picture and future-oriented mindset.
  • Excellent communication skills.
  • Bonus: Formal training in Product Marketing from the Pragmatic Institute or similar.
  • Bonus: Adept at growth hacking.
Responsibilities
  • Develop GTM strategy, including product positioning, messaging, and distribution.
  • Act as the voice of the customer; generate customer and market research to inform the product roadmap.
  • Conceptualize, develop, and implement innovative marketing campaigns in collaboration with the CEO.
  • Manage SEO, content generation, advertising, social media, and growth hacking initiatives.
  • Foster strong relationships with external partners and oversee their work.
  • Build and manage the product marketing team as the company grows.
  • Identify KPIs for yourself and the marketing team in collaboration with the CEO.

Syrup is a product-led email platform designed for SaaS, leveraging AI and product usage data to deliver highly personalized customer communication. The platform focuses on enhancing retention, loyalty, and revenue growth through hyper-personalized experiences.

Company Stage

Seed

Total Funding

$6.6M

Headquarters

Chagrin Falls, Ohio

Founded

2022

Growth & Insights
Headcount

6 month growth

-77%

1 year growth

0%

2 year growth

0%