Full-Time
Principal Product Marketing Manager
Confirmed live in the last 24 hours
Syrup
1-10 employees
AI platform for personalized customer communication
No salary listed
Senior, Expert
Remote in USA
- 8+ years of experience in marketing, with a strong emphasis on product marketing.
- Demonstrated experience developing GTM strategies for B2B SaaS.
- Experience building, executing and scaling cross-functional marketing programs.
- Excellent leadership and team management abilities.
- Scrappy – we value individuals who can think outside the box and bring innovative ideas to the table that break the mold of traditional marketing.
- Self-motivated and driven – can work independently and remotely.
- A strong desire to be part of a bigger picture – we're not just building a company; we're building a future.
- Excellent communication skills – you'll be working hand-in-hand with the CEO and leading our future marketing team.
- Develop GTM strategy, including product positioning, messaging and distribution.
- Act as the voice of the customer; generate customer and market research to inform our product roadmap.
- Conceptualize, develop and implement innovative marketing campaigns in collaboration with the CEO.
- Manage SEO, content generation, advertising, social media, and growth hacking initiatives (among other channels).
- Foster strong relationships with external partners and oversee their work.
- As we grow, build and manage our product marketing team.
- In collaboration with the CEO, identify KPI’s for yourself and the marketing team.
- Bonus: Formal training in Product Marketing from the Pragmatic Institute, or other.
- Bonus: Adept at growth hacking – this skill set is a key differentiator for us.
Syrup.io enhances customer communication for SaaS companies by using AI technology to automate and personalize interactions. The platform analyzes user behaviors through predictive analytics to identify when to engage customers, helping to improve retention and loyalty. Syrup.io offers pre-built communication workflows, called "drips," that send tailored messages to users, along with features like "Bespoke Recipes" and "Predictive Audiences" for targeted campaigns. The company operates on a subscription model, providing early adopters with free access to gather feedback. Syrup.io stands out by focusing on individualized communication strategies that treat each customer uniquely, aiming to boost overall revenue for SaaS businesses.
Company Size
1-10
Company Stage
Seed
Total Funding
$3.2M
Headquarters
Cleveland, Ohio
Founded
2022
Simplify's Take
What believers are saying
- Growing demand for AI-driven personalization boosts Syrup's market potential.
- Subscription-based model aligns with industry trends for recurring revenue.
- Early adoption strategy helps gather feedback and improve product development.
What critics are saying
- Competition from established CRM platforms like Salesforce and HubSpot.
- Data privacy concerns could lead to regulatory scrutiny.
- Dependence on venture capital funding poses financial risks.
What makes Syrup unique
- Syrup uses AI to automate and personalize SaaS customer interactions.
- Predictive analytics identifies key user behaviors for optimal engagement timing.
- Pre-built communication workflows automate personalized messaging for SaaS companies.
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Benefits
Remote Work Options
Unlimited Paid Time Off
Health Insurance
Dental Insurance
Vision Insurance
Parental Leave
Company News
Syrup announced $17.5M Series A fundraise.
Syrup has secured $3.3 million in seed funding, led by Mike Fitzgerald and High Alpha Capital, a leading venture firm specializing in next-generation B2B SaaS companies.
Today, Syrup (syrup.io) officially launches, bringing an innovative approach to email marketing that harnesses the power of product usage data coupled with AI to create hyper-personalized experiences for users.