Full-Time
Principal Product Marketing Manager
Confirmed live in the last 24 hours
Syrup
1-10 employees
AI platform for personalized customer communication
Senior, Expert
Remote in USA
- 8+ years of experience in marketing, with a strong emphasis on product marketing.
- Demonstrated experience developing GTM strategies for B2B SaaS.
- Experience building, executing and scaling cross-functional marketing programs.
- Excellent leadership and team management abilities.
- Scrappy – we value individuals who can think outside the box and bring innovative ideas to the table that break the mold of traditional marketing.
- Self-motivated and driven – can work independently and remotely.
- A strong desire to be part of a bigger picture – we're not just building a company; we're building a future.
- Excellent communication skills – you'll be working hand-in-hand with the CEO and leading our future marketing team.
- Develop GTM strategy, including product positioning, messaging and distribution.
- Act as the voice of the customer; generate customer and market research to inform our product roadmap.
- Conceptualize, develop and implement innovative marketing campaigns in collaboration with the CEO.
- Manage SEO, content generation, advertising, social media, and growth hacking initiatives (among other channels).
- Foster strong relationships with external partners and oversee their work.
- As we grow, build and manage our product marketing team.
- In collaboration with the CEO, identify KPI’s for yourself and the marketing team.
Syrup.io enhances customer communication for SaaS companies by using AI technology to automate and personalize interactions. The platform analyzes user behaviors to identify when to engage customers, helping to improve retention and loyalty. Syrup.io offers pre-built communication workflows, called "drips," that send tailored messages to users, along with features like "Bespoke Recipes" and "Predictive Audiences" for targeted campaigns. Unlike competitors, Syrup.io focuses on individualizing communication strategies based on predictive insights. The goal is to help SaaS companies build stronger relationships with their customers and increase revenue through smarter engagement.
Company Stage
Seed
Total Funding
$6.6M
Headquarters
Cleveland, Ohio
Founded
2022
6 month growth
↓ -66%1 year growth
↓ -85%2 year growth
↓ -90%
Simplify's Take
What believers are saying
- The recent $17.5M Series A fundraise provides Syrup.io with significant capital to accelerate growth and innovation.
- Early adopters benefit from free platform usage, allowing them to experience the platform's capabilities without initial financial commitment.
- Syrup.io's AI-driven approach to customer communication can significantly enhance customer retention and revenue for SaaS companies.
What critics are saying
- The competitive landscape for AI-driven CRM solutions is intense, requiring Syrup.io to continuously innovate to maintain its edge.
- Reliance on subscription fees means that any downturn in customer acquisition or retention could impact revenue stability.
What makes Syrup unique
- Syrup.io leverages advanced AI and predictive analytics to offer hyper-personalized communication, setting it apart from traditional CRM solutions.
- The platform's pre-built 'drips' and 'Bespoke Recipes' enable SaaS companies to deploy targeted campaigns quickly and efficiently, unlike competitors who may require more manual setup.
- Offering free platform usage to early adopters is a strategic move to attract initial users and gather valuable feedback, differentiating Syrup.io from competitors who may not offer such incentives.