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Full-Time

Director of Product

Posted on 4/30/2024

CaaStle

CaaStle

201-500 employees

Subscription service for rotating clothing access

Data & Analytics
Consumer Goods

Compensation Overview

$205k - $220kAnnually

+ Company Stock Options

Senior

Mountain View, CA, USA

Category
Product Management
Product Strategy
Product
Required Skills
Sales
Communications
Salesforce
Business Strategy
Data Analysis
Requirements
  • Ten or more years of experience in product management, with a focus on enterprise-level B2B software applications.
  • Experience leading large teams across multiple geographies and functional areas (sales, client, engineering, and support).
  • Strong communication skills to evangelize product strategy and vision.
  • Ability to translate product strategy into roadmaps that drive results.
  • Innovative thinking to synthesize data from multiple sources, including analytics and user research, to identify key unmet needs and craft solutions.
  • Empathy towards customers, capable of identifying and articulating customer problems, anticipating requirements, and influencing the team towards better outcomes.
  • Relevant experience developing products for B2B markets.
  • Bachelor's degree in Computer Science or a related discipline is preferred, MBA is a plus.
  • Desired but not required experience working on Salesforce.
Responsibilities
  • Define the vision and strategy for the B2B Product Platform.
  • Act as the bridge between engineering, sales, and client teams to identify the right product and business strategy.
  • Drive data-driven strategic innovation to take the B2B Product Platform to the next level.
  • Transform creative ideas into impactful products and experiences for clients.
  • Lead large teams across multiple geographies and functional areas.
  • Cultivate a collaborative and innovative team culture.
  • Demonstrate excellent problem-solving skills in a fast-paced environment.
  • Execute strategies with attention to detail and prioritize conflicting requirements.
  • Utilize a highly data-driven approach to inform decision-making and strategy.
  • Rigorously analyze data to drive product improvements and optimizations.

CaaStle offers a Clothing-as-a-Service (CaaS) model that allows consumers to subscribe and access a rotating selection of clothing styles each month instead of buying clothes outright. This subscription service enables customers to enjoy a variety of fashion options while helping brands generate a steady stream of revenue. CaaStle's model is designed to attract new customers and re-engage those who may have stopped shopping by providing a more appealing way to experience fashion. The company earns revenue for each day a garment is rented out, which enhances the monetization of clothing items. By using data to improve business performance, CaaStle supports brands in increasing customer engagement and loyalty. Unlike traditional retail, CaaStle focuses on creating a subscription-based experience that benefits both consumers and brands, aiming to foster deeper connections and more sustainable business practices in the fashion industry.

Company Stage

N/A

Total Funding

$31M

Headquarters

New York City, New York

Founded

2018

Growth & Insights
Headcount

6 month growth

3%

1 year growth

1%

2 year growth

16%
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Simplify's Take

What believers are saying

  • CaaStle's partnerships with major brands like Vince, Express, and American Eagle demonstrate its strong market presence and potential for growth.
  • The launch of specialized services like Modern Mom Style Box and BORROW indicates CaaStle's commitment to innovation and addressing niche markets.
  • The subscription model creates a predictable, recurring revenue stream, enhancing financial stability and growth prospects for both CaaStle and its partners.

What critics are saying

  • The success of CaaStle's model heavily depends on consumer acceptance of subscription-based fashion, which may fluctuate with changing trends.
  • High dependency on partnerships with established brands could pose a risk if these relationships weaken or dissolve.

What makes CaaStle unique

  • CaaStle's Clothing-as-a-Service model offers a unique subscription-based approach, setting it apart from traditional retail and fast fashion competitors.
  • The company enhances garment monetization by generating revenue every day a garment is with a customer, unlike traditional sales models.
  • CaaStle leverages unique data insights to boost business performance and customer engagement, providing a competitive edge in the apparel market.

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