Staff Data Engineer

Upside expands West Coast grocery footprint through new partnership with The Save Mart Companies. Rollout includes nearly 200 stores in California and Nevada under the Save Mart, Lucky, and FoodMaxx banners February 10, 2026 WASHINGTON, D.C., February 10, 2026 - Upside has officially launched a full regional rollout with The Save Mart Companies across nearly 200 stores in California and Nevada under the Save Mart, Lucky, and FoodMaxx banners. This launch significantly expands its West Coast grocery footprint and demonstrates how regional grocers can compete with national chains. Upside's national platform reaches more than 35 million consumers and connects them with personalized cash back offers at over 100,000 grocery, restaurant, and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers. "Our customers expect both quality and value, and balancing those priorities has become more important than ever," said Tamara Pattison, Senior Vice President and Chief Digital Officer at The Save Mart Companies. "Upside enables us to reach new shoppers while showcasing the exceptional value and experience our stores offer." Consumer demand for everyday essentials like groceries remains elevated into 2026, as households continue to navigate cost-of-living pressures. At the same time, regional grocers face growing competition from national and discount formats. Through its partnership with Upside, The Save Mart Companies can offer additional value to shoppers while continuing to invest in fresh, locally sourced products. "Engaging shoppers consistently has become harder as grocery trips spread across more retailers," said Nick Worswick, President of Retailer Go-To-Market at Upside. "Upside helps regional grocers win those trips back in a measurable way." Grocery retailers can learn more about partnering with Upside, by visiting www.upside.com/business/grocery. ABOUT UPSIDE Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com. ABOUT THE SAVE MART COMPANIES The Save Mart Companies operates more than 200 stores across California, Nevada, Oregon, and Washington under the Save Mart, Lucky, FoodMaxx, Roth's, and Chuck's Fresh Markets banners. Proud to be one of the West Coast's largest regional, full-service grocery chains, the Company and its 11,000 associates take extra care to provide customers with the freshest food for their families at affordable prices. The Save Mart Companies' philanthropic non-profit organization, The CARES Foundation, provides vital resources for children and families and has donated over $5 million to local communities. For more information, please visit: www.TheSaveMartCompanies.com Contact the press team. Reach out and our press team will be in touch Last possible date for an interview or receipt of content/image/etc.

Desert De Oro Foods launches full rollout with Upside after successful pilot. Multi-brand franchise operator expands Upside across 350 Taco Bell, KFC, and Pizza Hut locations following proven profitability and customer growth WASHINGTON, D.C., January 13, 2026 - Upside has deepened its presence in the restaurant industry through a full partnership with Desert De Oro Foods (DDO), a major Yum! Brands franchisee operating roughly 350 Taco Bell, KFC, Pizza Hut, and full-service restaurant locations across Arizona, Texas, and New Mexico. After a six-month pilot, DDO expanded Upside across its 350 locations, spanning key markets including Phoenix and San Antonio, where early results showed strong customer engagement and repeat visits. "We began with a small test of 71 locations and quickly saw how Upside could reach new local customers and deliver real profit," said Fred Bendel, VP of Operations at Desert De Oro Foods. "Once we validated the results internally, expanding the program across our full portfolio was an easy decision." DDO partnered with Upside to boost customer frequency, repeat visits, and acquisition of new or lapsed guests - and saw measurable gains across all fronts. During the pilot that began in May 2025, the program delivered: * 60% ROI * 4.4x lift in monthly transactions from new and existing customers * 55% reorder rate * 76% of participants were new or infrequent customers, demonstrating Upside's ability to attract new audiences while re-engaging past patrons. "Desert De Oro's full rollout shows that Upside drives real, sustained growth for multi-brand operators," said Mike McNamee, Senior Director of Account Management at Upside. "It's proof that our model delivers measurable results at scale, across different restaurant types and regions." Upside partners with more than 100,000 restaurants, grocery, fuel, and convenience stores nationwide. Its two-sided marketplace connects consumers earning cash back on everyday purchases with retailers gaining incremental profit. This self-reinforcing cycle has delivered over $1 billion in cash back to consumers and $2.2 billion in incremental profit to retailers. Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com. Desert de Oro Foods, Inc. (DDO Foods) is a multi-concept restaurant company operating full-service and quick-service brands in Arizona, and across the country. The company operates a diverse portfolio of nationally recognized and locally beloved dining concepts, with a strong focus on hospitality, community involvement, and team development. For more information, visit www.ddofoods.com. Contact the press team. Last possible date for an interview or receipt of content/image/etc.

Fareway partners with Upside to bring personalized cash back offers to shoppers across seven states. 142 stores join the Upside platform, giving customers more ways to get value on groceries and meat products October 20, 2025 - WASHINGTON, D.C. - Fareway Stores, Inc., a Midwest grocery retailer with locations across Iowa, Illinois, Kansas, Minnesota, Missouri, Nebraska, and South Dakota, has partnered with Upside, the leading digital marketplace that connects retailers with new and existing customers through personalized cash back offers. The partnership brings Upside to all of Fareway's 140+ grocery and meat market stores, giving shoppers more value on the products they buy every day while driving incremental visits and profit for Fareway. "At Fareway, we're always looking for ways to serve our customers better," said Mike McCormick, Chief Retail Officer at Fareway. "Upside provides another way for us to reward our loyal customers while also attracting new shoppers in a competitive grocery market. It's a win-win for our communities and our business." Upside's platform uses anonymized transaction data to deliver personalized, cash back offers that help grocers attract first-time shoppers and encourage repeat visits. For Fareway, this means more customer engagement and more revenue opportunities across all of its store locations. "Fareway is a respected name in the grocery industry, and we're thrilled to bring them onto the Upside platform," said Upside President, Retail Go-to-Market Nick Worswick. "With Fareway's focus on quality and service and our ability to influence consumer behavior, we'll deliver meaningful value to both Fareway's customers and their bottom line." Fareway joins Upside's growing momentum with grocers, securing a regional advantage that limits nearby competitors from participating. This exclusivity steers customers to Fareway locations instead of competitors and drives incremental profit through margin-bound personalized promotions. That advantage is powered by Upside's national scale. The platform reaches more than 35 million consumers and connects them with personalized cash back offers at over 100,000 grocery, restaurant, and fuel locations, delivering $2.5 billion in incremental profit to retailers and $1 billion in cash back to consumers. Grocery retailers can learn more about partnering with Upside, by visiting www.upside.com/business/grocery. Upside is a digital marketplace that connects millions of consumers with brick-and-mortar retailers nationwide. Since 2016, Upside's personalized offers have empowered individuals to gain greater purchasing power for their essential needs while helping businesses achieve measurable profits. Billions of dollars in commerce run through the Upside platform annually, directly benefiting retailers, consumers, and sustainability initiatives. For more information, visit www.upside.com. Contact the press team. Last possible date for an interview or receipt of content/image/etc.