Public Relations Vice President
Health Practice
Posted on 9/26/2023
INACTIVE
Highwire

51-200 employees

Strategic communications agency for disruptive industries
Company Overview
Highwire stands out as a modern communications agency that leverages its roots in journalism and Silicon Valley to deliver meaningful business results through strategic and informed communication programs. The company's commitment to inclusivity and diversity fosters a rich work environment where every employee is valued and encouraged to contribute. Highwire's expertise spans across technology, healthcare, financial services, and cybersecurity sectors, making it a versatile partner in crafting compelling brand stories.
Consulting

Company Stage

N/A

Total Funding

$1.2M

Founded

2008

Headquarters

San Francisco, California

Growth & Insights
Headcount

6 month growth

0%

1 year growth

6%

2 year growth

21%
Locations
Los Angeles, CA, USA
Experience Level
Entry
Junior
Mid
Senior
Expert
Desired Skills
Marketing
CategoriesNew
Growth & Marketing
Requirements
  • Minimum 10 years experience in communications, ideally both agency and in-house
  • Extensive experience leading strategic communication strategies within the healthcare, medtech, health systems, pharma, and/or life sciences fields
  • Strong experience in pharma, biotech and/or life sciences preferred
  • Demonstrated experience leading or participating in new business efforts - including targeted outreach, proposal development and pitching
  • Experience with integrated programs spanning digital, editorial and media relations Innovative thinker, with a track record for translating strategic thinking into action plans and output and experience using data and insights to craft strategic campaigns
  • Significant experience providing communications counsel to executives and senior marketers and communicators
  • Track record of delivering standout creative communications campaigns within regulated markets
  • Business acumen in the areas of budgeting, billing and staffing
  • Experience in building, managing, mentoring, and coaching communications managers and specialistsExcellent judgment and creative problem-solving skillsAbility to make decisions in a changing environment and anticipate future needs
  • Experience setting up measurement programs and measuring the ongoing ROI of communications activities
Responsibilities
  • Help lead the health practice and team to achieve strategic growth and distinction in the market
  • Serve as a strategic partner to clients and direct high impact programs that help them meet their business goals Build and nurture long-term client relationships and grow business by providing leadership, direction and strategic guidance to colleagues, day-to-day teams, and clients
  • Generate organic revenue within existing clients by taking a broad view of the entire marketing and communications mix and offering strategic recommendations to expand the scope of work or bring new services to clients
  • Identify and lead new business pitches to bring in new clients to meet growth goals
  • Stay ahead of the shifts in the healthcare environment and provide guidance to teams and clients
  • Develop strong media relations programs with timely, relevant and creative angles that will drive positive coverage for clients
  • Manage client budgets, financials and profitability
  • Oversee team staffing and resourcing to ensure high quality work for clients
  • Participate in an agency cornerstone (Outstanding Client Services, Strong Careers, Smooth Operators, and Excellent Clients)
  • Work with integrated teams to provide clients with seamless multi-channel solutions utilizing traditional PR, digital, and social media platforms to deliver maximum performance and results
  • Promote a high-performance and continuous improvement culture that values learning and a commitment to quality
  • Manage, mentor, and develop staff using a supportive and collaborative approach consistently
  • Monitor staff performance and development goals, assign accountabilities, set objectives, establish priorities, and conduct annual performance reviews
  • Represent Highwire and key clients at high-level industry events, seminars, and conferences as required to maintain professional development and to build networking and new business contacts