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Sr. Marketing Specialist
Posted on 3/8/2022
Austin, TX, USA • Remote • Overland Park, KS, USA
Experience Level
Desired Skills
Google AdWords
Lead Generation
Social Media
  • Bachelor's degree in marketing, communications, journalism, business, or relevant subject
  • 5+ years of marketing experience
  • B2B technology experience
  • Passion for working in a fast-paced environment; track record of managing multiple projects and meeting aggressive deadlines
  • Flexible and comfortable with quickly pivoting focus as needed
  • Excellent written and verbal communication skills
  • Paid media/advertising via third party vendors and/or partners
  • Experience with Marketo or a similar marketing automation platform
  • Experience with Salesforce or a similar CRM
  • Social media management (organic and paid)
  • Proficient in Microsoft Office, including Word, PowerPoint, and Excel
  • Healthcare technology marketing
  • Account-based marketing
  • Sales enablement and/or sales operations
  • Google AdWords
  • Develop and manage paid media programs, including advertising, sponsorship opportunities, and relationship building with industry associations, organizations, and WellSky clients
  • Collaborate with teammates to re-purpose traditional content marketing pieces into a variety of media, such as infographics, videos, and podcasts
  • Work with the Creative team to develop concepts to be leveraged across multiple channels, including email, direct mail, webinars, trade shows, solution collateral, sales enablement materials, and third-party advertising
  • Create enablement materials to strengthen internal command over the WellSky story and voice across all teams within the WellSky Home organization, including marketing, sales, solutions, client success, and support
  • Assess competitor market presence and messaging and provide recommendations for improving competitive position
  • Build and monitor campaign tracking programs in Marketo and Salesforce, report on campaign performance, and provide recommendations for refinement
  • Manage relationships and strategy with lead generation and ratings capture vendors
  • Serve as a liaison to our website development partner, and provide the necessary content adjustments to improve SEO and website experience
  • Inform copy writing for content and solution messaging, based on relevant campaigns in flight
  • Create content for organic and paid posts for WellSky social media channels, including LinkedIn, Twitter, and Facebook

1,001-5,000 employees

Acute, post-acute, and community care technology provider
Company Overview
WellSky is on a mission to lead the movement for intelligent, coordinated care worldwide. The company offers offers a comprehensive set of technology solutions and services available across the full continuum of care.
  • High deductible health plan with a generous employer contribution
  • PPO medical plan
  • Dental and vision insurance
  • 401(k) plan with access to financial advisors who can provide personal financial guidance at no cost
  • Robust paid time off, including holidays, vacation, well-being, and volunteer days
  • Flexible spending accounts (medical and dependent)
  • Life and disability insurance
  • Educational assistance
  • Employee Assistance Plan with free and confidential emotional, financial, legal, and family resources